Responsibility for continuous data, custom research, business planning, strategy development, scenario modelling, trade communication, initiative development and NPD pipeline delivery at Red Bull GB. My team develops and implements insight driven plans, initiatives and tools to build and deliver Red Bull GB strategy.Responsibility for leading a team of five to develop the tools, systems, strategies, data capabilities and infrastructure to execute across Retail, Impulse and Fitness in GB.

Ownership of relationship with clients to understand Global Consumer and Media Insights, and the interpretations of how people consume and watch in Australian, British and Western European Markets.Clients: Coca Cola European Partners (DE, UK, FR, ES, PT, BE, NE, SW, NO), Asda (UK), Mondelez (AU), Danone (AU), Mission (AU), Riviana (AU), Murray Goulburn Cooperative (AU)

Understanding of various FMCG categories, identifying trends and patterns of consumer-category behaviour and the dynamics causing this. Translating insight into action to drive sales

Insight Manager within macro space function, enabling data-led decisions. Translating consumer, category and trade insight into store space plansCreation of insight lead range assortment plans and tutoring for leading merchandising academy on range, insight and macro space principles In-house brand content management and publishing, ensuring effective use of communication and guidelines within the non-trading function

Various assignments across Research, Fashion, Music, Events, Advertising and PR

Brand management in GB, Europe and Middle East for Witch, T-Zone and Clinomyn