Laura Leighty Email & Phone Number

Los Angeles Metropolitan Area

Agoura Hills, California

Calabasas, Ca

Provided marketing guidance and support to discipline directors> Business areas: IT, Healthcare Technology, Life Sciences & EngineeringLed strategy to revamp and expand corporate brand identity> Brand guidelines, messaging, voice, tone and imageryConsolidated 6 disparate business lines and websites> Won 2018 ASA Genius Award for new website concept and designMaintained industry partnership contracts, benefits and sponsorshipsOptimized promotional plans and presence at trade show events> Executed 6 national industry trade show campaigns within a yearCreated digital campaigns to drive brand awareness and business growth> Website, email, social and online advertisingDeveloped 24 case studies and created additional marketing collateral> Brochures, data sheets, feature articles, press releases

Long Beach, Ca

Led marketing initiatives for Medicaid and Marketplace productsDeveloped and executed annual marketing plans for 6 statesProvided strategy and support for business development projects> RFP’s, acquisitions, provider contracts and new marketsCreated materials and communications for various programs> Telemedicine, Long Term Care, Fully Integrated Managed CareLaunched open enrollment tactics to achieve Marketplace goals> Generated over 40K sales leads and exceeded membership goal by 10%Managed national advertising budget and campaigns> Television, radio, outdoor, online, mobile and socialConducted brand research studies with agencies> Increased awareness by 15% and ad recall by 41%

Culver City, Ca

Developed a local marketing program for VCA Animal Hospitals> Supported 600 hospitals across the United StatesEstablished consulting, media planning and reporting processes> Print, online, mobile and social mediaManaged team through training, performance evaluations and oversight> Grew headcount from 2.5 to 10 FTE’s over three yearsCreated and managed a national experiential event program> Executed 12 annual events at expo shows across the countrySupported partner procurement strategy to increase referrals> Generated 192 partnerships with 78K annual leadsAuthored the first “Local Veterinary Marketing Handbook”Published best practices, business cases, success stories and webinars

Carson, Ca

Managed office and provided administrative support to CEOProduced marketing plans, budgets, consumer insights, and presentationsWrote winning proposals for Oakley and Toyota Racing DevelopmentCoordinated client programs:> Honda IndyCar promotional dealer program> Team Red Bull race car public demonstrations> Oakley Rolling Optical Laboratory product demonstrations> Craftsman Official Tools of NASCAR program> Toyota PitPass NASCAR programPlanned and executed special events:> The Thrill of it All Isuzu Event> Off the Red Carpet Lincoln Celebration> Toyota Grand Prix of Long Beach> NASCAR West Coast Fan Fest