Llewellyn Richards Email & Phone Number

Collingwood, VIC, AU

Collingwood, Victoria, Australia

Driving client loyalty and engagement at Porsche Retail Group Australia (PRGA).Responsible for developing and executing lifecycle campaigns across various channels.Holistic digital and CRM management to maximise client experience for both Porsche Centre Melbourne & Porsche Centre Sydney South.

Collingwood

• The role of CRM Coordinator evolved to the more senior CRM Specialist position in recognition of the considerable value the CRM function brings to the company’s sales and marketing activities. Over the course of eight.
• Establishing the CRM function for Porsche Centre Melbourne.
• Developing and implementing the digital marketing strategy supported by the CRM function.
• Defining the relevant parameters to extract data, apply an analytical framework and capture the resulting insights.
• Working in partnership with key internal stakeholders to ensure all functions capture customer data correctly and utilise the CRM to its full potential.
• Ensuring the CRM platform is integrated into the broader sales and marketing strategies.

East Melbourne

• Supporting the Marketing Manager, my responsibilities included:
• Customer database and lead management through C@P database system.
• Ongoing target tracking reporting in line with business plan.
• eDM creation and management through createsend platform.
• Website and social media content management.
• Dealership co-op print media management.

Sydney, New South Wales, Australia

• Initially employed to support the Passenger Vehicles Marketing function, my responsibilities in this role spanned coordinating CRM activities, assisting with digital marketing activities, and supporting the sales team.
• Managing the CRM platform and undertaking a detailed review to identify areas for improvement.
• Coordinating daily CRM operations.
• Updating and maintaining the customer… Show more Initially employed to support the Passenger Vehicles Marketing function, my responsibilities in this role spanned coordinating CRM activities, assisting with digital.
• Updating and maintaining the customer database and lead management system.
• Preparing digital content for marketing and customer engagement purposes.

Sydney, Australia

• Responsible for supporting the Digital Marketing Specialist, I was initially engaged as an intern and was offered a role extension as Marketing Assistant due to my marketing acuity, mature approach and passion for the.
• Creating and managing all online content with the approval of the Marketing Specialist.
• Managing the Email Direct Marketing Strategy development, roll out and implementation.
• Providing project administration support for a… Show more Responsible for supporting the Digital Marketing Specialist, I was initially engaged as an intern and was offered a role extension as Marketing Assistant due to.
• Providing project administration support for a wide range of programs, evens and initiatives. Show less

Chatswood

Responsible for establishing and maintaining social media sites, updating website content and setting up online webinar programs. Managed customer database using GoldMine customer relationship management system.- Developed a marketing and website management plan for the site whatproduct.com.au- Provided reporting and analysis on monthly statistics for.

Bachelor Of Commerce, Marketing

Education record

Academic Honours in 4 subjects over 5 years. KGSCU Cadet Unit (2004-2005)