Co-Founder of Tejastin Mobile Marketing; Launched APP (Click'N Sav) to local businesses in Georgetown, TX. Click'N Sav is a Mobile Store-front for communities to advertise their business offers to thousands of potential customers living in their area or tourists that are visiting the area. Small businesses that don't have big marketing or advertising budgets can now afford to have a "Mobile Store-front" for a fraction of the traditional advertising cost. For a small monthly membership fee (penny a day) small businesses can now reach potentially thousands of customers. We will be expanding our APP to other communities and college campuses as well.

Cloud Automation Solution Services.

Joined this start-up at its seed stage in 2010. Working on a new alternative to Hybrids. Developing business plans, market analysis, customer requirements, and recruiting clients/investors.

Taught Marketing at Texas State University, McCoy School of Business

Reviewed business plan from a major medical school. Developed a Marketing strategy/Go-to-Market Plan (including launch plan) for the school. Plan was very comprehensive and included key positioning strategies, target demographics which would support their revenue goals; programs and communication strategies.

IBM Tivoli WW Enablement, Service Management Responsible for driving WW enablement activities around Service Management. Key areas included: - project leading the development of metrics savings documents around Tivoli's new CCMDB, process managers, NetCool products, and other new products, then incorporating those metrics into the BVA/ROI tool. - sales enablement around the IT Unified Process Tool. Trained multiple technical and sales groups on how to use the ITUP tool and the importance of customers transitioning to a process methodology environment. - Worked with Alinean Research to develop a new template for the current BVA/ROI tool that would provide an ROI analysis that reflects process savings (1st of its kind in the industry). - Project lead an IBM Research project on further validation around Service Management.

Worked with selected IBM Business Partners (distributors and solution providers) and helped them develop marketing strategies and business plans for the RS/6000 and relatedsoftware products. I was responsible for driving $31million of revenue from these partners..

Responsible for driving the Autonomic Computing initiative internally and externally for Tivoli Software. Worked with Tivoli and cross-brand executives in the development of theoverall strategy. Responsible for creating messaging, tools, and GTM plans. Participation in cross-brand AC teams to help drive consistency across IBM and integrate Tivoli solutions where appropriate and integrating the AC messaging into the On demand initiative. Lead the development of the first Autonomic Computing Assessment Tool. Awarded an IBM Patent for that work.

Responsible for product management for two new appliance products (Web Hosting and a Streaming Media Appliance).Launched the xSeries Hosting Appliance. -Participated in the PDT process to ensure the marketing concepts, pricing, sales strategy, etc… were thought out and communicated. - Managed relationship with third party software vendor in contract negotiations on pricing/royalty payments, etc.. - Developed competitive analysis, marketing plans, business plans, and performance criteria docs. etc.. - Developed and documented DAU (Demand accelerated Unit) program for the Hosting Appliance which is used to created early demand for the product. - Developed Routes to Market and Marketing Comm. Plan for the Hosting Appliance.eServer Solution Segment Marketing, Sr. Marketing Manager:- Responsible for developing an ISV Solution Segment Strategy for the NetGen and Telecommunications marketplace across all eServers. Identify targeted ISV's to fulfill the solutions that are required for that customer-set.- Develop “Go-to-Market” and marketing strategies with each ISV or Service Provider. Tivoli SecureWay Security, Product Management:- Responsible for future security product development concepts in the area of Security Single Sign-on- Analyzed the market, defined customer requirements and gave direction to development as to what new functionality in existing products are needed as well as recommending new product areas. Responsible for recommending PR, promotional campaigns, market research validation studies, customer relationship programs, etc. to support the security product suite. -Responsible for budget allocation for all product development spending for the product area.

- Responsible for developing an e-commerce strategy and positioning the Enterprise Data Application Business Unit products in the e-commerce marketplace. Communicated strategy across multiple business units and worked cross channel issues prior to taking the message to the analysts. -Responsibilities also included teaming with a technical e-commerce strategist and developed two different business plans that proposed new products that BMCshould consider developing for this marketplace. These ideas were supported by 10-15 F500 customer interviews.

Joined a corporate e-commerce team responsible for developing, measuring, marketing and implementing premier web-sites for IBM's top 50-100 accounts. Completed web analysis on top on-line companies, i.e. Dell and Cisco. Analysis included top customer features, cost savings in areas such as service, sales, technical support, etc.. Developed marketing web-site strategies for direct and indirect customers. Developed short-term and long-term measurement proposal. Initiated joint web project with Cisco that involved mutual customers. The program was intended tolock-in customer loyalty. Project was implemented.

Hired as a consultant to help them develop templates for product rollouts, channelprograms, and provided competitive analysis, etc... Managed a DB2 performance softwareproduct rollout and brought it to market. Various projects completed: completed adetailed market analysis (which included market growth and revenue opportunity) on thesecurity software market; completed detailed marketing plan and product launch schedule.

Responsible for development and implementation of all marketing, pricing, distribution,and promotional strategies for Landmark's GeoComputing Technologies and Services Division($30-40M business). This included marketing and reselling Sun & IBM workstations, thirdparty peripherals & software, and consulting services.* Participated in the development of a complete business plan for the hardware andservices business. * Developed annual strategic business strategies. * Developed and rolled out a consulting services program.* Completed a strategic customer segmentation analysis which became the corporatecustomer segmentation model.

Managed various areas of Marketing:Manager, Product Marketing - Managed all sustaining and new products for Dell including Technical Doc. group.Manager, Channel Marketing for specific channels: Responsible for all marketing efforts for Dell's Reseller Sales Channel (Dell Federal Integrators, Contractors, Medical BP's, Commercial System Integrators, and Franchises) Accomplishments included: * Developed a comprehensive tiered reseller service program: included discount structure, tiered service program offerings, marketing plan, and a complete revenue analysis. * Developed monthly product forecasts * Developed marketing communications plans * Created a new business sales program that generated appointments with 28 CEO's and VP's within a selected group of large companies.

Joined the Strategic Marketing Group Houston then transferred to Product Marketing in Austin, Texas.