Leading strategic growth initiatives, sales and business development efforts across the Avera footprint. Focused on driving team success, enhancing provider relationships, and implementing innovative growth strategies. Passionate about empowering teams and creating meaningful partnerships to support patient care and community well-being.

Responsible for managing a team of successful marketing strategist with oversight of the development, implementation and maintenance for the marketing of strategic business units at Avera, including the overarching branding campaign, Avera Health Plans, business development for Avera's b2b areas, HR recruitment marketing, foundation marketing and other business units as needed. This includes go-to-market strategy, branding, volume driving, journey mapping, marketing automation, CRM and data strategies and vendor management.Works with senior leadership to develop the marketing strategy in conjunction with overarching goals of the system.Manage external relationships with outside partners to ensure strategy stays consistence for branding.

Marketing Coordinator for Avera Medical Group servicing a 5 state footprint. This position involves:- Developing marketing strategy for Oncology, Breast Center and Mammography, Genomics, Genetics, Brain and Spine and Gastroenterology.- Analyzing data, researching consumer behavior, and working with propensity models to develop and implement strategic marketing initiatives that result in successful organizational goals with proven metrics.- Identify and lead digital initiatives including website development, content marketing, social media marketing, SEO, e-mail marketing, and Google advertising.- Lead cross functional teams to keep marketing initiatives and projects on task and on time.- Collaboration with regional leaders on needs and priorities for strategic marketing opportunities.- Manage and track expenses of marketing campaign budgets while reporting campaign metrics back to leadership.

Digital project management starting with estimating to completion of project ensuring project is on time and on budget. Digital strategy including web, mobile, social and email. Client relations focusing on digital recommendations and strategy. Implementation and management of search engine marketing campaigns. Content strategy and content creator to ensure Search Engine Optimization for websites.

Manager of marketing staff. Creates marketig plan and assists with the implementation of marketing and communication initiatives of the Zoo. Oversees and maintains Zoo and Museum’s Website. Oversees and maintains Zoo and Museum’s social media. Coordinates the development of printed promotional and information materials including Zoo maps, rack cards, membership brochures and other collateral materials. Works independently and with outside vendors to produce and place advertisements in print, radio, television, online and outdoor applications. Meets with advertising representatives to gather information on rates and placement plans. Coordinates the development of collateral and production materials and tracks thesuccess of each collateral piece for future analysis. Assists with the publication of the Zoo newsletter and annual report. Assists with writing projects as needed.

Project manager of digital projects making sure projects stay on budget and on target to meet deadlines. Participate in the research and discovery phases of web development. Write proposals, project plans and assign individual responsibilities while managing the day-to-day operational aspects of digital projects. Assist with other digital projects as needed including graphic design, web animation and design, tracking web metrics, SEM and SEO, usability testing, competitive analysis, facilitate meetings, and communicate with clients and other third parties. Maintains awareness of new and emerging technologies including all aspects of social media.

Act as the main resource for creating, developing, and proofreading communications for the company. Be the event and activities coordinator for clients and employees. Maintain and develop the company's Intranet and Internet site by collecting, developing, and maintaining content. Responsible for the creation, design, and copywriting of compelling marketing materials. Materials include direct mail pieces, sales collateral materials, website content, and press releases. Work collaboratively with key members of marketing, sales, and human resources to manage the creation and production of collateral. Support the coordination of direct mail campaigns, including all planning, scheduling, communication with vendors, and facilitation of all required reporting.

Team lead in the transition of a new organization for procedures and quick reference guide information for employee use. Research, draft and edit procedure documentation and quick reference information. Develop knowledge of HTML and JavaScript languages and web-based tools. Write and maintain new/revised manuals, bulletins, implementation packages, and other technical documentation including online help screens and online documentation for Intranet web sites. Coordinate events for employees to onsite and off site. Conduct problem and audience analysis, work with systems and banking analysts to gather technical information, design and write documentation. Follow established guidelines for the packages, and other technical documentation including online help screens and online documentation. Use Paint Shop Pro to create screenshots and other graphics for procedures.

Develop writing materials for internal and external communications. Create graphics for web pages and marketing e-mails using Adobe Photoshop, Adobe Illustrator, Macromedia Flash and Macromedia Director; Create web pages using html, JavaScript, Microsoft FrontPage and Macromedia Dreamweaver; Create and Send monthly newsletters and Update affiliate information.