Luís Liz

Luís Liz Email and Phone Number

Commercial & Marketing Director Gelados Globo @ Gelados Globo
portugal
Luís Liz's Location
Porto, Porto, Portugal, Portugal
About Luís Liz

I am a determined professional with extensive experience and a proven track record in sales management, dedicated to cultivating, nurturing and developing lucrative and valuable long-term partnerships that drive sustainable growth.As a leader, my mission is to inspire and guide people, helping them unlock their full potential while fostering team collaboration to achieve remarkable results. I am deeply commited to creating value trhough strategic negotiations and performance-driven approaches.Reliability, empathy, active listening, resilience and a “hands-on”attitude are personal characteristics that define me.

Luís Liz's Current Company Details
Gelados Globo

Gelados Globo

View
Commercial & Marketing Director Gelados Globo
portugal
Website:
geladosglobo.com
Employees:
6
Luís Liz Work Experience Details
  • Gelados Globo
    Commercial & Marketing Director
    Gelados Globo Oct 2023 - Present
    Porto, Portugal
    ▫ Preparing and monitoring the commercial budget, defining sales targets, price strategies and performance KPI’s;▫ Building and maintaining strong customer relationships, identifying growth business opportunities and developing long-term partnerships, in local and international markets;▫ Overseeing administrative activities assigned to the commercial support team;▫ Definition of the product company portfolio, private label projects and brand management, in articulation with various departments.
  • Massimo Zanetti Beverage Iberia
    National Account Sales Manager
    Massimo Zanetti Beverage Iberia Jul 2021 - Oct 2022
    Porto, Portugal
    Large and strategic National accounts and Single Serve channels management, in the Out of Home market, leading a sales team with 3 direct reports. ▫ Anual Business Plan: budget, objectives, channel strategy and KPI definition;▫ Negotiation of general supply contracts;▫ Data, P&L analysis and channels results; corrective actions to (eventual) deviations;▫ Identification of new products/solutions for the market.
  • Massimo Zanetti Beverage Group S.P.A.
    Senior Regional Sales Manager
    Massimo Zanetti Beverage Group S.P.A. May 2019 - Jun 2021
    Porto E Região, Portugal
    Leading a 15 people salesforce team with 5 direct reports in the On Trade market, in the North area and Madeira Island.▫ Organization of human resources and territories;▫ Coaching and team monitoring;▫ Analysis and control of results, budget and KPI's;▫ Business Plan elaboration;▫ Commercial Proposals: viability and P&L analysis.
  • Viborel Distribuição, Sa
    Area Sales Manager
    Viborel Distribuição, Sa May 2018 - Apr 2019
    Porto E Região, Portugal
    Leading a brand builders team, preferential distributors/agents management and strategic account management. ▫ Routes and territory management and development;▫ Definition of sales objectives, product portfolio and KPI's;▫ Sell in and sell out proposals;▫ Proposals, implementation and control of brands activation plan and visibility;▫ Strategic targets customized proposals in HoReCa market.
  • Nestlé Nespresso Sa
    Key Account Manager
    Nestlé Nespresso Sa Jun 2015 - Apr 2018
    Porto E Região, Portugal
    Managing Top/Strategic accounts in the On Trade market, focusing in Hospitality and Premium Restaurants.▫ Definition of annual objectives and detailed Business Plan: volume, value, P&L and other KPI's; route-to-market;▫ Contracts negotiation and budget management;;▫ Brand activation and visibility, identifying top premium customers;▫ Owner of the Nespresso International B2B Sales Force Development & Training project in Portugal.
  • Nestlé Nespresso S.A.
    Sales Representative
    Nestlé Nespresso S.A. Jul 2008 - May 2015
    Porto E Região, Portugal
    Responsible for lauching and developing Nespresso Business Solutions, in the North and Center regions in Portugal.▫ Market prospection, account management and territory performance evolution;▫ Tailor made and brand visibility proposals;▫ Customers staff training;▫ KPI's analysis: sales evolution, average sales prices, profitability, margins, active customers, attrition.
  • Lactogal
    Supervisor Comercial
    Lactogal Jan 2004 - Jun 2008
    On Trade and Off Trade Management, in the North of Portugal.▫ Leadding teams in traditional Retail and HoReCa channels;▫ Recruitment, structuring and organization of human resources;▫ Routes setting and monitoring;▫ Objctives definition;▫ Key Account Management (top clients);▫ KPI's control: sales volume (total and by product), average selling prices, product return rates.▫ Brand/product visibility in retail stores.

Luís Liz Education Details

Frequently Asked Questions about Luís Liz

What company does Luís Liz work for?

Luís Liz works for Gelados Globo

What is Luís Liz's role at the current company?

Luís Liz's current role is Commercial & Marketing Director Gelados Globo.

What schools did Luís Liz attend?

Luís Liz attended Fep - Faculdade De Economia Da Universidade Do Porto, Ipam.

Who are Luís Liz's colleagues?

Luís Liz's colleagues are Kady Balde, Bruno Oliveira, Soraia Jesus.

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