Lloyd Gross Email & Phone Number

Cranbury, New Jersey, United States

Managed all product marketing for the E-Commerce channel including all new product development, pricing, packaging and product life cycle to optimize channel profit and growth. Served as the funnel between the E-Commerce team and the marketing/product management teams. Continuously evaluated our content relative to best practices. Dramatically increased the amount of items online with accurate/comprehensive content. Exceeded company development goals for content creation and improvement utilizing marketing skills and overall product knowledge.•Pivoted limited marketing resources to products with stock availability to allow team meet sales goals with reduced inventory.•Developed international vendor relationships and content development processes to enable us to create online infographics rapidly.•Expanded use of third party vendors. Managed process and data collection to create specialty infographics along with negotiating, planning and approving video and still production for use on Amazon, Walmart, Target, Home Depot, Lowe's and other online retailers. •Provided teams with valuable product expertise and knowledge in all product categories including Hardware, Plumbing, Paint, Lawn & Garden, Fasteners, Pest Control and Automotive. Product expertise and knowledge was also delivered to the Retail Marketing, Home Environment, Products Engineering, Product Development and Customer Service departments. Communicated with overseas suppliers to improve products.•Wrote and improved instructions and manuals for Home Environment, Plumbing and Hardware products to increase online ratings and reduce returns.•Managed USA and overseas team to develop what are the critical Salsify PIM requirements. Then managed the team to collect data within USA distribution centers or and with overseas suppliers.•Re-focused infographics updates to reduce calls/emails to Customer Service and improve the consumer experience.

Moody, Alabama, United States

Manage entire product categories such as Decorative Plumbing, Decorative and Commercial Faucets, Push Fittings, Supplies and Risers, Tools, Repair and Maintenance. Develop new products for company from concept through final introduction, including overseeing all details from agreements to coordinating with the factory, QA Dept., Operations and Logistics and Sales. Product categories include Push-on stop valve with integrated supply line and cutting oil.•Reduce costs and decrease time to market by maintaining excellent vendor relationships through product development. Effectively communicate with overseas vendors concisely, ensuring understanding of nuances and details of a product and changes throughout the process from concept to package. •Create comprehensive instructions and packages for diverse programs including Delta and Moen Aftermarket Programs. Provided 65 new items for national rollout, ready to go with enhanced instructions, technical information and package sizes. Coordinated complex package details between creative department and overseas vendors. Programs forecasted to achieve at least $4.4M in sales in Fiscal Year 2022.•Update Parts repair wall for all 500+ Ferguson outlets. Converted over 184 items to new packaging to conform to new company branding including drafting all new instructions and card content. Established consistent branding and sub branding of categories to advance larger goal of solidifying the new division’s place within the larger entity.•Facilitated over $21M in sales since 2018 by creating entire PlumBite program from Package design to instructions, this action successfully displaced industry leader in the category in over 500 locations.•Delivered 2-major presentations to large retailers. Created completely new package design and content and developed prototypes for a complete 16-foot display. Resulting in expanded faucet repair program in existing stores and 100 additional stores added to program for additional $1M in sales.

Cranbury, New Jersey, United States

Spearheaded and directed all activities for national hardware and housewares trade shows, including booth design, preparation, signage, organization of materials, set up / tear down management, and transportation. Acted as on-site manager. Designed, prepared and set up space for World & Main Dealer Market, a private dealer-only marketplace with 300+ local independent stores attending. Responsible for and managed entire show.• Ensured meeting of incredibly tight development schedule by traveling to China to create multiple retail programs, including Road and Home, a mobile home repair parts assortment currently in Lowes Stores. Program completed and shipped on time.• Served as a Product Consultant to Product Management Team and maintained vast technical and product knowledge of plumbing and hardware market including input on: Product Uses, Instructions, Packaging copy, Illustrations, Product Improvements and Prototype development.• Assisted company in maintaining reputation for fast solutions for retail opportunities by developing appropriate Point-of-Sale tools, including planograms for major retailers, signage and other communications. • Colaborated with many large customers to understand their design and packaging requirements in order to oversee private label retail programs. Customers include; Menards various brands, Big Lots, Family Dollar, Dollar General, Canadian tire, Stanley Hardware, Stanley Paint Applicators, Walmart private brands. • Worked with QA dept and Legal team in product liability issues, throughout USA. Company representative and expert in a major lawsuit, including being called as an expert witness in a major wrongful death case.

Cranbury, New Jersey, United States

Developed Marketing Department that grew to 9 employees in 2 countries. Responsible for the creation of thousands of packages for Hardware, Housewares, Small Home appliances, Plumbing and more. Created instructions and marketing content in all categories.• Developed and improved hundreds of products in the plumbing and hardware market, cemented company’s reputation for quality products packaged better than competition. Continually watched details so improvements were made with little to no cost.• Developed hundreds of packages that are in stores such as Lowes, Menard’s, Dollar General, and Walmart.• Managed prototype development process, including providing realistic samples of packages so buyers can relate to them in their hands to benefit the sales department.• Created Planograms and signage with marketing and product expertise to enable products to be cross merchandised and organized. • Ensured smooth operations overseas by traveling regularly to factories to solve problems and quality issues.• Produced catalogs and literature, growing catalog from 12-page flyer to a 300 page full color catalog with photos and illustrations which kept up with the company’s explosive growth during this period.• Served as Co-Category manager for portable heaters and fans. Helped create the Comfort Zone brand, now a leading portable Heater and Fan brand in the industry.

Philadelphia, Pennsylvania, United States

Managed operations, packaging, in-out of merchandise. Oversaw on-time record of shipping to hundreds of customers including Home Depot and Lowes.• Assisted company double in size in a few years by creating packaged plumbing repair programs for Lowes and Home Depot and others. • Worked with team to create first catalog and grew the catalog to over 250 pages• Reduced costs by creating new packaging while working with factories to produce, allowing associates to focus on other important activities. • Responsible for Quality Control for entire product portfolio.• Developed On-demand Card / Label Printing System that reduced the inventory needs for cards from over 700 inventoried cards to 7.• Worked closely with new owners to seamlessly merge entities with the Howard Berger Company which eventually became World and Main