Safety

AI/ML • Developed product strategy recommendation for question-answering feature that resolved time-sensitive user queries with up to 83% fewer dialog turns compared to competitive app experiences

Created go-to-market communications strategy for autonomous taxi service launch using a direct mail-focused customer outreach campaign, exceeding target top-of-funnel conversion rate by 40% for initial mailing

• Spearheaded product strategy and developed functional requirements for client car customization site redesign, contributing to 14% lift in site lead form submissions and 5% lift in lead-to-sale conversions• Identified customer pain points in user testing data and collaborated with cross-functional team to implement lead generation optimizations to client site, contributing to 66% lift in customer leads YoY• Rebuilt user testing program for client website, identifying customer insights gaps, evaluating vendors, and developing testing workflows, adding three new tools at ~50% savings compared to prior solution

Developed customer personas, mapped user experience journeys, and drafted creative briefs using quantitative and qualitative research insights for agency new business pitches, resulting in three account wins.