Lloyd Alexander Email & Phone Number

San Francisco, CA, US

San Francisco, CA, US

• Lead PM for Growth Products, a cross-functional team of 15+ people. We build products that grow Lyft's userbase. More specifically, we:
• Develop new levers to increase the scale of Lyft's growth portfolio domestically and internationally
• Optimize existing levers (paid media, referrals, incentives, and more) to increase the efficiency of our paid growth machine
• Build systems that algorithmically allocate >$XXX in annual growth budget across 10+ levers and hundreds of regions

San Francisco, CA, US

• 🚀 Impact:
• Led the team to surpass quarterly goals and deliver $XM in profit via product innovation
• Worked with designers, data scientists, and engineers to improve user-facing products such as referrals, incentives, and onboarding
• Coordinated across several teams to build a Growth Budget Allocator system that algorithmically determines how $XM weekly growth budget should be spent to maximize rider & driver activations

San Francisco, CA, US

• Led the Rideshare Growth Marketing Engagement team (managed 2 direct reports)🚀 Impact:
• Led a high-functioning team known for moving quickly and hitting revenue targets. One report was promoted under my mentorship.
• Developed a portfolio of activation, engagement, and resurrection campaigns, successfully increasing weekly active riders and rides per active rider.
• Acted as Product Manager to launch Rider Profile Badges -- a rider loyalty feature. Wrote the PRD, conducted user interviews, designed GTM and lifecycle marketing plan, and executed an MVP experiment. This fully scaled.

San Francisco, CA, US

Fast Track pairs tech leaders with high-potential operators

San Francisco, CA, US

• Lifecycle marketing lead for the student side of Udemy's global marketplace. Leveraged email, push, and in-app channels to improve activation, engagement, and retention. Influenced Udemy's pricing strategy and invested.
• Partnered with the Product team to develop and launch experiments aimed at increasing student engagement with Udemy courses
• Partnered with acquisition teams (paid and SEO) to test homepage optimizations that led to increased revenue per visitor
• Implemented new email onboarding flows that increased student activation rates
• Launched a series of price elasticity tests that led to increased revenue per visitor
• Partnered with Product, Data Science, and Engineering to integrate machine learning algorithms into Udemy's marketing personalization: wrote a PRD, managed process, provided marketing expertise for scoping

San Francisco, CA, US

• Played a central role in email and push marketing strategy
• Conducted qualitative and quantitative research to uncover high-priority user problems
• Worked with designers, data scientists, and email developers to build and test new automated email flows
• Successfully hit monthly revenue targets, improved student retention, and expanded student RPU

San Francisco, CA, US

• Collaborated with creatives & data scientists to build personalized email campaigns
• Coded emails in HTML and built flows using Responsys
• Continually developed, launched, and analyzed A/B tests that optimized this top revenue channel for Udemy

San Francisco, CA, US

• Helped Lambda School build out key marketing automation programs that:
• Increased conversion rates of high-quality student leads into the program
• Assisted existing students in their search for high-paying jobs
• Engaged industry mentors and employer partners

San Francisco, California, US

• Part-time mentor for Springboard's Digital Marketing Career Track course.
• Provided guidance to mentees through weekly calls, feedback on assignments, and career advice.
• With my help, some of my students were even able to land their first marketing job.

Toronto, Ontario, CA

I helped fuel RateHub's growth as it expanded into new financial products.

• As the first and only marketing hire at this early stage online classifieds startup, I had the opportunity to:
• Develop a full-funnel strategy that addresses user acquisition, activation, and retention
• Pursue high-impact traction channels
• Monitor KPIs using tools like Mixpanel and Google Analytics
• Build an automated email drip campaign to engage new users
• Assess product/market fit using a customer development surveyOne big win I had was:

• Each month I wrote 10-15 blog posts spanning a wide variety of topics for their diverse set of SEO clients. This job required me to:
• Familiarize myself with each client to ensure an appropriate tone for my posts.
• Become an expert about topics I formerly knew little about.
• Find creative ways to write interesting content.

Ottawa, ON, CA

• I assisted the Royal Canadian Mint's Product Marketing team with the marketing and development of numismatic coins.Key accomplishments:During my co-op term, I played a key role in the development of the Mint’s 2014.
• Conducted research to discover and refine thematic coin concepts for the Canadian market and abroad.
• Collected and analyzed competitive intelligence.
• Assisted product managers as necessary with their day­‐to­‐day responsibilities.
• Assisted the Market Research team with research initiatives.

Toronto, Ontario, CA

• I assisted the Hunting and Target Sports team with merchandising and strategic marketing in this category.Key Accomplishments:In the short time I was there, I played a key role in the successful completion of 5 line.
• Assisted my team with the line review process by analyzing product line performance and market data.
• Analyzed weekly reporting data to provide my team with up to date information and guide decision making.
• Helped select innovative and exciting products to be featured in print, radio, and TV advertising.
• Worked with product vendors and advertising agencies to develop ad content.
• Acted as the liaison between the Merchandising team and Strategic Marketing team to ensure necessary information was exchanged and deadlines were met.

Espoo, Southern Finland, FI

• My work on the Analyst Relations team helped strengthen existing relationships and build new ones with Alcatel-Lucent's large network of industry analysts.Key Accomplishments:During my co-op term, I played a key role.
• Managed and coordinated analyst interactions, tracked and recorded information on analyst activities, and responded to analysts' requests.
• Pitched new products to analysts, scheduled briefings, and assisted in product briefings.
• Helped plan and coordinate events including trade shows and conferences.
• Developed wrap up reports for events and product launches to highlight results for high level management.

Honours Bachelor Of Commerce, Marketing

International Management Programme