I manage and oversee our marketing recruitment strategy for reaching and nurturing prospects and inquiries. Using a multi-channel approach through web, print, digital ads, email, social media, and more our department tells the unique story of Covenant to high school students. I also manage our 3rd party lead generation vendors, manage interpersonal relationships with key departments on campus, and seek to ensure we have a consistent brand and message in our outbound marketing.

Expert for organic/paid social platforms (what and how) and content strategy and execution leadership/guidance. I work with AE’s, Media, Search/CRM, project managers and creative teams to provide strategic insights and platform expertise to develop leading-edge social campaigns. In addition, I develop monthly content plans for clients focused on their brand voice, execute monthly paid media ad campaigns across multiple platforms (Facebook, Instagram, YouTube, etc), and provide strategic insight month over month for performance.Experienced in Facebook Ads Manager, media trafficking, Facebook pixel set up, GTM set up and floodlight placement, DCM placement, digital media buying, campaign performance reporting, and media flowchart development.

I work with account services and creative teams to ensure client projects are on time, on task and on budget. I manage schedules for two creative teams and 12-14 client accounts, serve as the liason between various internal departments to make sure projects are completed, as well as manage external production with vendors.

-Responsible for Marketing, Communications, Project Management, and Product development.-Develop and carry out a marketing plan including direct mail, email communication, social media, and face-to-face marketing to drive customer sales. -Design, write, and schedule monthly email campaigns, as well as all social media posts. -Manage our vendor relationships and work with the sales team to complete client orders in a timely manner. -Research and update sales team on new product offerings. Inform team of price changes and discontinued products-Curate industry related information and provide to sales team.-Manage social media ad campaigns and provide monthly analytic reports for company and clients.

• Coordinate and maintain a smooth flow of client projects, facilitate campaign approvals, help develop media marketing plans, and manage approximately 800 deliverables per quarter.• Involved in cross-departmental collaboration for more efficient processes; tactical execution of online marketing strategies using channels such as Affiliate, Display, Email, PPC, SEO, LeadGen, and Analytics.• Assist Account Manager in building knowledge and understanding of client brands, business goals, objectives and strategy within the Account team, the media team, and creative team; conduct industry (client and agency) related research.• Utilize media channels and creative assets to advance client campaign development, strategy implementation and deliverables• Manage and prioritize daily work tasks and team responsibilities for team members; assist in pulling utilization reports, writing SOW’s, managing PO’s and billing worksheets

-Recorded information in multiple systems and handled student records in regards to class registration, transcript requests, credit transfer, and degree evaluation-Advised students, parents, and alumni regarding details of their academic records

-Garnered relevant information to write the company website’s blog articles regarding medical-malpractice insurance-Coordinated events for Keane’s charitable organization, Haiti Orphan Project (HOPE)-Created marketing material for both Keane and HOPE using Photoshop and Illustrator

Resident Assistant, August 2009 – May 2010Covenant College, Lookout Mountain, GeorgiaInitiated and led community-building programming for residence hallHandled all facility- and safety-related paperwork for 28 college studentsCommunicated and enforced residence hall and college-wide policies and procedures

Planned and organized events for students with the goal of raising awareness about the Alumni Association. Organized data, responsible for accurate documentation of data for the Alumni Phon-a-thon. Designed marketing for campus wide events.