Lloyd M. Email & Phone Number

After several startups, 10 years of Zwift, moving across the world from Los Angeles, boy do I need a break.

Ca, Us

I joined Zwift when it was a startup with four members, and served as Creative Director to conceptualize, design, and develop our Massively Multiplayer Online (MMO) cycling and running physical training program. As our company grew, I assumed more responsibilities across hardware, creative, art, game development, and graphic design teams.• Steer creative vision for MMO world design and features, including gameplay, graphic design, and audio/visual design; champion forward-thinking concepts that align game & exercise experiences to continually improve user engagement & retention.• Plan and structure development roadmap and backlog for new gameplay features, expansions, and products; work closely with data scientists to analyze markets and data metrics, gaining key customer insights and informing strategic planning process. • Oversee branding and marketing functions, initiating creative audits and brand reviews; direct video/audio production projects for new updates, expansions, promotions, and events. • Develop and maintain brand creative bibles and game design documentation for all projects.• Foster company-wide positive, inclusive, and collaborative workplace culture. Devise and implement scalable processes and pipeline to rapidly develop game assets.Select Achievements• Guided team from concept phase to creation of investor decks for funding and successful go-to-market (GTM) launch of paid product.• Spearheaded complex rebranding in 2017, creating new brand proposition, logo, marketing materials, and aesthetic. Developed and managed Zwift Academy since 2016.• Oversaw creative direction and launch of 18 content expansions; produced launch videos to increase engagement. • Developed and launched game controller (6/2023) to enable increased control of Zwift experience.

Ca, Us

Zwift is a massive international cycling community who ride together virtually using our 3D software hooked up to their indoor cycling trainers. Real efforts going in mean real motion in the virtual world.

I guided the direction of game development lifecycles for all projects, including iOS & Android games as well as additional branding projects. I established creative processes and company best practices.• Developed pitch decks and branding materials for prospective new mobile game titles; communicated regularly with parent company stakeholders to define product objectives and strategies.• Utilized Flurry analytics tools to re-evaluate and optimize design features.Select Achievements• Led development for iOS game which achieved #1 in App Store downloads for Chinese market with 10M+ downloads; planned and created proof-of-concept version, successfully leading to company acquisition in 5/2013.

Burbank, California, Us

I oversaw the creative vision and art direction of game development projects, managing the art team and mentoring employees on best practices to ensure creative alignment with pre-existing IPs.• Established and managed relationships with external partners and publishers, designing and presenting game pitch decks to publishers to secure funding for new projects.• Designed, implemented, and iterated upon key product elements and designs; created and maintained documentation for game & art design aspects to ensure positive player experiences across all titles.Select Achievements• Built art team from the ground up and defined company-wide best practices related to art design, game development, and workplace culture.• Acted as key development leader for two PlayStation Portable titles, including Ratchet & Clank: Size Matters (2007) and Secret Agent Clank (2008).

Burbank, Ca, Us

During my time at Insomniac, I created art designs and assets for the Ratchet & Clank game series, collaborating with designers and programmers to devise gameplay mechanics, features, and levels.• Worked closely with senior leadership to properly execute design vision; championed and iterated upon various feature & mechanic concepts.Select Achievements• Served as Lead Artist for three critically acclaimed and commercially successful titles, including Ratchet & Clank (2002), Ratchet & Clank: Going Commando (2003), and Ratchet & Clank: Up Your Arsenal (2004).• Established style deck for Ratchet & Clank series, including best practices for art direction and aesthetics.