Lloyd Rothwell Email & Phone Number

Australia

Sydney, Australia

UTS Business School - Management Discipline Group: Sport business, events, management Research assistant projects:Waves of Change: Women and surfing in AustraliaService recovery through co-creation and customer inclusionHuman rights and citizenship (disability, sex, age, race)Teaching experience in the following undergraduate and postgraduate courses:Servicescape and Venue: design, operations, and managementThe Organisation of Australian SportSport Marketing and MediaEvent Sponsorship and RevenueIntegrating Business PerspectivesCritical Issues in Sport Management (PG)The Australian Sports SystemVenue Management (PG)Managing Professional SportOlympic Games and Sport Mega-EventsManaging for Social Impact (Capstone)Event ManagementSport and SocietySport Business (PG)Managing Strategic Performance

Central Coast, New South Wales, Australia

I believe in the potential of sport, and the positive difference it can make to people's lives. I show organisations how to run a customer-focused and sustainable sport business. I do this through a combination of systems development within a broader values framework, "crunching numbers", and building analytical reports to monitor ongoing performance. My aim is to help create a hassle-free experience for customers within a business model that both harnesses passion for sport, and produces positive returns for stakeholders. My background as a practitioner ensures that my reports and recommendations aren't based on the same old assumptions; they are informed by real-world experience, and backed up by a robust process of analysis and research.Available for consultancy and fixed term contracting work in design, operations, management, curriculum development, and system development:* Sport and recreation centres* Aquatic centres* Swim Schools* Tertiary educationRecent work includes:1. Holistic review of an aquatic facility and programs within a private school setting with recommendations for meeting current and future needs of the school and wider community2. Modelling swim school delivery options in a new aquatic venue on Sydney’s north shore and project managing the implementation of the recommendations. In addition to providing overall framework and analysis, recommendations also include staffing, marketing, programming, and customer engagement strategies.

Stadium Journey is a website and magazine devoted to publishing reviews of the experience of attending sporting events at a variety of venues all over the world. Our site has reviewed over 2,300 arenas, fields and stadiums across every sport from cricket to the NFL, across 20 countries, and we have seen substantial growth over the last year, with over two million page views in the past year. Over 100 articles contributed covering a diverse range of sports including cricket, AFL, rugby league, rugby union, football (soccer), baseball, ice hockey, basketball and netball at venues from around Australia including Sydney, Gosford, Wollongong, Newcastle, Canberra, Melbourne, Gold Coast, Brisbane, Adelaide, Hobart and Perth. Reviewed more than 40 venues across New South Wales, ACT, Victoria, South Australia, Western Australia, Tasmania, Queensland, and the USA. Accredited media for numerous events including Sydney Sevens (World Rugby Sevens Series) and Super Rugby Pacific.Contributions have been mentioned by a range of other media outlets, including the Sydney Triple M Radio Breakfast Show.Manage Australia/New Zealand social media account: www.twitter.com/SJ_AusNZwww.stadiumjourney.com

Sydney, New South Wales, Australia

Engaged to set up and launch a commercial swim school in the state-of-the-art aquatic facilities located within the new STEM teaching and sport hub building.

Sydney, Australia

Special projects:Organisation structural reviewOperations plan and manualStrategic planReporting framework and metrics trackingInternal management systemGeneral systems development Facility redevelopmentApply for grants

Develop curriculum and subject material for Bachelor of Business (Sport Management) students:Subjects:* Sport Facilities and Events ManagementSports Facilities and Events Management provides students with an overview of the management principles, processes and practices associated with facility and event management. This subject investigates the nature of all aspects of staging (sports) events in (sports) facilities and provides the framework of planning, designing, marketing, managing risks, conflict resolution, problem-solving, and research required for professional implementation.* Sports MarketingIntroducing students to the core issues and concerns of marketing in the sport industry, Sports Marketing provides students with an overview of the strategies and practices used by sports organisations to market their products and services to customers. To this end, the subject explores marketing concepts as they relate to the funding, promotion and commercial development of sport across various organisational levels.* Sports Management FundamentalsSport Management Fundamentals looks at internal aspects of sporting organisations such as strategic sport management, marketing, human resource and financial management and future sport management challenges. This subject also covers external factors such as professional sport, digital media, not for profit and organisational structures, governance and the role of the state, including the influence of politics in the business of sport. All topics draw on Australian and international case studies, with contemporary examples utilised to help support theory. Development includes:- Assessment tasks and detailed marking rubrics- Scaffolded class skills and knowledge building activities- Weekly content topics and lesson plans for fully online and blended delivery linked to assessments and learning outcomes- Identify resources to support learning and delivery

Aquabliss is a sport and recreation company dedicated to helping our participants be the best they can be in all aspects of their lives. Our award-winning programs are underpinned by exceptional service. We aim to lead the industry through continual innovation. We operate 9 sites across Sydney and NSW, with additional locations due to open in the next 12-24 months.Presented at Australian Swimming Coaches and Teachers Association / Swim Australia Annual NSW State Conference 2017 - Measuring Success in Your Swim Schoolhttp://www.aquabliss.com.au

Sydney, Australia

Parkinson's NSW Ltd is a non-profit, community-based organisation which provides information, counselling and support to people living with Parkinson's disease, their partners, carers and families. We work in partnership with a network of Support Groups throughout the state. We encourage research into Parkinson's disease and cooperate with those undertaking it. We advocate on behalf of the Parkinson's community and strive to increase community awareness of the disease. We look towards taking a leadership role in representing the Parkinson's community in NSW and Australia wide. Our vision is a community free of Parkinson's disease.Member of Finance, Risk & Audit CommittePast Member of Sub-committee for Unity Walk (a major fundraising event for PNSW) and EventsPast Member of Sub-committee for Marketing and Sponsorship www.parkinsonsnsw.org.au

Develop and implement aquatic services strategy (interim and new Parramatta Aquatic Leisure Centre)Business cases, financial modelling, operational structure, relationship management, lease / licenses, identity opportunities, working groupsLiaise and work with state government departments (Infrastructure NSW, Venues NSW, Department of Education and Communities)Liaise, work with, and report to council departments (Administrator, CEO and Executive Team, Major Assets, Property, Projects, Recreation)

Managing multiple aquatic facilities.Parramatta: 10 lane x 50m Olympic pool, 25m program pool, toddlers pool, dive / utility pool with full dive tower, 2 water slidesGranville: 7 lane x 50m Olympic pool, 25m pool, toddlers poolEpping: 6 lane x 50m Olympic pool, LTS pool, two toddlers pools, weights roomLake Parramatta: inland waterwayStrategic and business planningStaff management (20 permanent, total of 120)Budget / P&L (operational budget exceeding $5m)Centre operationsAquatic programs and swim schoolCustomer service and administrationMarketing, PR and mediaDry space bookings and programsCafe and merchandiseMaintenance project managementRelationship and contract managementAustralian Swim Schools Association - Special Interest Group Leader (Council Swim Schools)Significant improvements in:Attendance / visitationRevenueCost recoverySubsidy per visitFees per visitSecondary spendLabour cost per visitLabour costs to total receiptsStaff engagement, communication and cultureFacility used for a number of high profile film shoots:SAFIA - Make Them Wheels Roll (*single reached #45 on ARIA music chart) "Always Get it Right" - iSelect (television commercial) Kingswood - Golden (Featuring Olympic diver Brittany O'Brien * band nominated for ARIA Best Rock Artist) “It really is a beautiful clip and you guys were an absolute dream to work with. So accommodating and helped make it the success it was. Sending our best to you and please pass on our best to your staff also. Really glad we were able to capture it in some way. Now it can live forever!" Alex Laska – Lead Guitarist, Kingswood

ARI is the peak representative body for aquatic, leisure and recreation facilities in NSW. ARI focuses on advocacy for key industry issues, providing leadership on industry policies and standards, ensuring relevant professional development opportunities, sharing latest industry trends and knowledge through strong network and membership communications. ARI is part of the Australian Leisure Facilities (ALFA) alliance.www.aquaticinstitute.com.auwww.alfaleisure.org.au

Sydney, Australia

The Sydney Gymnastic and Aquatic Centre is part of West HQ, and opened in August 2013. The Centre comprises a 4,000sqm gymnastics centre, two 25m indoor pools, as well as a sports medicine and rehabilitation centre.The Aquatic Centre provides a dedicated learn to swim pool as well as catering to Health Club Members, who comprise the largest health club in Western Sydney.Recruited during the build phase to advise on final design and fit out, as well as prepare for opening. This included recruiting all staff, developing training programs, creating and implement a broad range of systems, media appearances (Television and Newspaper), writing marketing and communication material, and financial planning and budgeting. Created brand new swim school and grew to 2000 lessons per week. Achieved RLSSA 5 Star Water Safety Partner status.Presented at Australian Swimming Coaches and Teachers Association Convention 2014 - Your Swim School in 3 to 5 YearsPresented at NSW PD/H/PE (Phys Ed) Teachers Association Annual Conference 2013 - Essentials in a School Swimming Programwww.sgac.com.au

Wollongong, Australia

Responsible for strategic planning, operational management, human resource management, venue management, programming, marketing, customer service, and media spokesperson (television and newspaper) for a Swim School teaching over 4000 mainstream lessons per week across multiple sites.Winner Outstanding Community Service Swim Australia 2013, Best Swim School SwimSAFER Promotion Swim Australia 2011, Winner "Retail and Personal Services" Illawarra Business Awards 2012 and 2010.High performance program placed two swimmers on 2012 Olympic Team - David McKeon and Jarrod PoortOccasional Speaker - Macquarie University Graduation (Faculty of Business and Economics), September 2012www.mckeonswimming.com.au

Sydney, Australia

Key role in Opening Team. Created and coordinated a holistic aquatics program for the new $20m Sport and Aquatic Centre. Programming incuded swim school, masters squads, adult swimming and high performance. Wrote and implemented teaching program and manuals, and policies and procedures for the Swim School. People and performance responsibility for 25 staff. Completed a broad range of marketing including Member communications, social media, website and advertising campaigns. Involved in organisational strategic planning, Centre-wide operations and Aquatics business planning. Grew Swim School to 1900 lessons per week. High Performance program recruited Brant Best and athletes including James Magnussen.Teach, Coach and Supervisor from babies to competitive squads. Coached a Masters swimmer to a national record.Swim School nominated for two national awards 2009/10.Presented at Australian Swimming Coaches and Teachers Association Convention 2010 - Maximizing "Institution" Based Swim Schools

Sydney, Australia

Coordinated pre school and school age programs at one of Australia's busiest swim schools (4000 lessons per week). Responsible for program efficiency, program delivery, customer service and human resources including recruiting, training and performance. Teacher, Coach and Supervisor from babies to competitive squads.

Sydney, Australia

Customer service, website job advertisement management, accounts management at Australia's leading sports recruitment company and web-based job board.

Doctor Of Philosophy (Ph.D.), Management

Thesis - CEO Succession within Sporting Organisations: A network perspective (under examination) This research investigates the social.

Master Of Sport Management

Sports Law – Distinction Event and Facility Management – Distinction Sport Governance – Distinction Sport Marketing in the Global.

Bachelor Of Arts, History, Industrial Relations

Majors: History, Industrial Relations Other Subject Areas: Political Science, Economics, Economic History, Law, Sports Science, Aviation.

Hsc

Student Representative Council Executive House Vice-Captain Assistant Coach Open Girls Rugby Team Represented at NSW State Combined High.