Lisa Laws-Plunkett, Msie Email & Phone Number

Colorado Springs, Colorado, United States

Colorado Springs, Colorado, United States

• Lead development of data-driven insights and analytic strategies to optimize channel performance across all segments of AT&T Business. Leverage advanced financial and operational data analytics to assess sales.
• Accelerated Lifetime Value (LTV) metric production from 7 months to 20 days by automating processes in Alteryx and Knime, enhancing data granularity from product level to sales channel/segment/team level.
• Enabled precise evaluation and strategic insights across various sales segments, channels, and teams by leveraging financial data from Essebase and operational data from Snowflake.
• Devised a methodology for calculating Point of Sale Average Revenue per channel (ARPU) for fiber products using historical financial data, tailored to originating sales segment, channel, and team.

Colorado Springs, Colorado, United States

• Executed comprehensive analysis of sales, operations data, and organizational KPIs compiled the data and delivered compelling presentations to diverse leadership and stakeholder groups on a biweekly basis following.
• Delivered precise strategic insights by analyzing sales and operations data in Snowflake, Azure, and Teradata, presenting findings at bi-weekly Fiber Steering Committee meetings.
• Strategized with local engineering teams to implement orderable provisioning port level addresses, ensuring seamless migration of over 800 businesses at O’Hare Airport to fiber services without service interruption or.
• Unified automated data sources using Alteryx to compile a monthly view of over 25k sellers, resellers, and retailers with a 36-month sales history for each sales ID, facilitating streamlined input into 114 systems and.
• Mapped sales teams to their sales in operations data by developing methodology using HR data from disparate sources, publishing results in Teradata and Azure data warehouses.
• Improved operational efficiency of sales and installation teams by developing new KPIs to track fiber operations cancel rates, disconnects by channels, and win/loss reports.

Denver, CO

• Spearheaded development and implementation of mobile app driving AT&T Business Fiber sales, enhancing customer accessibility and engagement during product launch. Strategized and analyzed pre-launch sales behaviors.
• Attained expert proficiency in Fiber sales processes, engaging extensively with industry stakeholders, gathering feedback, and advocating for continuous enhancements to Sales Express, ensuring widespread adoption and.
• Orchestrated seamless post-launch operations, overseeing multiple Agile iterations, cementing Sales Express as primary driver behind consistent surge in new AT&T Business Fiber orders over 28 consecutive quarters.
• Introduced voice ordering, expanding system interfaces from 114 to over 200, resulting in a remarkable drop-in fiber reject rate from 47% to nearly zero and a significant decrease in fiber order time from 45 minutes to.

Little Rock, Arkansas, United States

• Innovated market verticals strategy, aligning sales teams with specific sectors and facilitating their active participation in industry events, enhancing market penetration and customer engagement.
• Directed and supervised team of 13 direct B2B sellers, managing portfolio of 1,700 small business accounts generating $40MM in annual sales revenue.
• Achieved consistent top 5 nationwide rankings within remarkable 14-month period, exceeding monthly targets by 120% and surpassing initial goal by 90%.
• Successfully revitalized underperforming sellers, culminating in their nominations for esteemed accolades including Diamond Club, President's Club, and statewide industry recognition.

Government Education and Medical Accounts; Technical Sales, responsible for technical positioning of equipment and hosted network services to specified accounts within a Northwest Arkansas and Southern Missouri, achieving 137% New Sales Revenue Quota and 101% of Total Billed Revenue Quota for fiscal 2007.

Gulf States

Responsible for technical positioning of equipment and network products to specified accounts within a five state region. Supporting 2 RVP Regions, including six Directors of sales and 32 individual contributors, achieving 104% and 108% of quota for fiscal 2006.

Sales/ Business Development responsible for MPLS and internet sales to enterprise customers for the State of Arkansas, and Southern Missouri. Targeted $2 Million in Total Contract Value year over year growth, accomplishments include three consecutive years at or above 120% of Target. Since the launch of new MPLS product in Enterprise markets within.

Adjunct Professor of Statistics, responsible for building and leading classes of college upperclassmen through an Applied Business Statistics course(Excel based), assigning and grading course related assignments and presentations.

Master Of Science (Ms), Industrial Engineering

Data Modeling and Stochastic Simulation

Bachelor Of Science (Bs), Industrial Engineering

Activities and Societies: Razorback Cheerleader, Student Council Senator, Institute of Industrial Engineering, US Army Reserve Officer.