More than 15 years of experience in Marketing as Product & Brand, Innovation and Business Development Manager. - Product & Brand Management with the development of yearly brand plans, encompassing outlined objectives, strategies and tactics, ensuring growth goals are met. Responsible for A&M, development and implementation of communication strategies (360 plan, media, activations, PR and influencers actions). Monitoring the commercial performance of Brands and their respective Categories through consumer insight researches, P&L management, pricing, competitive scenario and share analysis; Managing the execution of the ideal go-to-market strategy focusing on a strong relationship with Trade Marketing;- Responsible for the short and long term strategies of Innovation, from the process of ideation to the startup. Leading the process of development of new products (with the multi-functional team), anticipating customer concerns and identifying new trends;