Lluís A. Email & Phone Number

Palma, Islas Baleares, España

• Leading technological innovation projects implementing Big Data and Machine Learning solutions to enhance operational efficiency and decision-making.
• Developing and executing digital strategies aligned with business objectives, driving organizational transformation and growth through innovative solutions.
• Collaborating closely with other departments to understand their needs and challenges, proposing digital solutions that improved operational efficiency and customer experience.

Palma De Mallorca Y Alrededores

• Directed, monitored, and controlled sales and profitability objectives for Logitravel's B2C channels, including Dynamic Packages, Tour Operation Packages, Grand Tours, Getaways, and Theme Parks.
• Leaded marketing and product teams to achieve business growth and success.
• Strategically defined and implemented projects to enhance the web section within Logitravel, providing an exceptional customer experience.
• Collaborated with product and customer service teams to optimize processes and services.

Palma De Mallorca Y Alrededores

• Directed, monitored, and controlled sales and profitability objectives for Holiday Packages in both B2C and B2B platforms.
• Coordinated marketing and software development teams to execute strategies and projects leading to business success.
• Defined functional projects to enhance the Holiday Packages section in both businesses.
• Collaborated with product and customer service teams to optimize processes and services.

Palma De Mallorca Y Alrededores

• Coordinated and led the marketing team for Holiday Packages in international growth markets within Logitravel: France, United Kingdom, Germany, Brazil, Israel, and Russia.
• Managed the sales and marketing budget to ensure the expected growth directed by management.
• Defined functional projects to improve the Holiday Packages section and optimize the user experience.
• Developed Business Intelligence (BI) tools for effective business tracking and informed decision-making.

Palma De Mallorca Y Alrededores

• Directed, monitored, and controlled sales and profitability objectives for Logitravel France in holiday packages, hotels, and tours.
• Planned, executed, and optimized marketing actions (internal banners, SEM, SEO, Display, Email Marketing, and Social Media).
• Collaborated and negotiated with affiliates to expand the brand presence and increase sales.
• Defined improvement projects for the Logitravel platform.

Palma De Mallorca Y Alrededores

• Planned, executed, and optimized marketing actions (internal banners, SEM, SEO, Display, Email Marketing, and Social Media).
• Defined and implemented improvement projects for the Beach Hotels section of Logitravel.com.
• Optimized SEO for the section: Link Building, On-Page Content, navigation architecture.
• Collaborated with hotel chains for joint marketing actions.

Palma De Mallorca Y Alrededores

• Led the software development team for Holiday Packages.
• Analyzed and managed improvement projects for the Holiday Packages web section on Logitravel.com.
• Supported and maintained the tools used by the business team for this product.
• Participated in the development and continuous improvement of the product.

Palma De Mallorca Y Alrededores

• Developed tools to assist the marketing team's tasks, particularly focused on SEM.
• Planned, executed, and optimized marketing actions for Holiday Packages in the Portuguese market (internal banners, SEM, SEO, Display, Email Marketing).
• Defined functional projects for the improvement of the Holiday Packages platform.

Palma De Mallorca Y Alrededores

• Analyzed and developed automated ad generation for Google Ads.
• Supported the Marketing operations team to enhance campaign efficiency and effectiveness.
• Developed evolutionary improvements for the Logitravel.com client web section.
• Enhanced email automation to customers.
• Developed a system of emails based on the syntax ASP.NET Razor.

Palma De Mallorca Y Alrededores

• Migration of Microsoft Access reports to MicroStrategy.
• Data migration and transformation using Pentaho.

Master'S Degree, Software Engineering

Education record

English

9 years of studies, achieving all levels of English proficiency in the Common European Framework of Reference (CEFR): A1, A2, B1, B2, C1.

Education record