I am responsible for managing our alcohol and non-alcohol portfolio and report to the Group CEO. This includes managing four brewery operations outside Thailand (Cambodia, UK, Germany, USA) and exporting to more than 50 countries globally. I transformed the operation into a professional international business with local operations in 7 countries (USA, France, Germany, UK, Cambodia, Vietnam and Singapore, ) and OEM (our brands in key countries).My achievements include: - Attaining growth in focus countries of +20% and a TOP 10 Asian beer ranking. - Executing P&L management with YoY improvement via efficiencies and cost-competitive positions. - Enhancing the business size to be >100M USD.- Launching two new products (5% of total volume) and one direct-to-consumer initiative for future growth (three consumer projects funded).- Enabled employee satisfaction with <5% employee turnover year on year.

Singha Asia was established in 2015 and is a leading Southeast Asia beer, beverage and food company that is a wholly owned subsidiary of Boonrawd Brewery Co., Ltd. In my role, I was tasked with expanding its regional footprint by focusing on South East Asia markets. With the use of innovative marketing strategies, I was able to effectively drive business localization.

DKSH is a leading provider of Market Expansion Services for Consumer Goods and Healthcare companies seeking to grow their business in Asia. I reported to the Global COO, providing sales and marketing leadership for consumer goods and healthcare business units. I managed more than 50 brand portfolios, achieving business transformation in the region. Our sales and marketing teams ranked among the largest in ASEAN, and in most cases among the top five in markets where we are present. We provide end-to-end route-to-market solutions, including product registration, market access, marketing and sales, field marketing, back-office, collections and physical distribution. As a Sales and Marketing VP, my team developed an integrated sales and marketing strategy across DKSH BUs. This resulted in:- An improved cost to serve of -5% cost for overall brands via greater utilization of common services - The digitalization of the sales force, allowing a central visibility of the execution and business intelligence to define better focus area per category - Defining salesforce effectiveness standards- Developing and implementing programs to drive marketing excellence- Working closely with the country management teams to build and strengthen the sales and marketing operations for higher efficiency and effectiveness- Providing support for sales innovations and further strengthening DKSH’s go-to-market strategies in the region

CPM is a global provider of field activation solutions. In November 2011, I moved with the objective of creating a unique network of agencies to deliver pan-regional services to our clients in the field of Salesforce, merchandising, and in-store activation. After two years, we were present in all major markets delivering services for our major clients.I reported to the CEO of the CPM Group. My achievements included: - Regional clients in Europe implementing technology (HP, Intel) with a single KPI delivery for 10 countries. - CPM Singapore, Vietnam, and Thailand opening with a total of 1000 employees and a variety of clients (technology, FMCG). - Building sustainable business networks across Europe and Asia.

At CPM, we create and deliver insight-led sales, marketing and customer experience strategies, wherever and whenever our clients’ customers and shoppers can be influenced. I was the general manager of the European business of CPM International Telemarketing. I moved to Barcelona in 2008 with the objective of professionalizing operations and creating new services to implement a unique business approach that would enable us to escape the one-client dependency we were in. By the time I moved on to my next role, we were working with 15+ clients, offering new services and excellent operational delivery.

Plantronics develops innovative electronics. I was responsible at the European level for the development of the brand, ensuring consistency in the European countries’ execution. My input spanned from PR to online marketing to collateral development.

Hewlett-Packard is a technology company born of the belief that companies should do more than just make a profit. They should make the world a better place. Their efforts in climate action, human rights, and digital equity prove that they are doing everything in their power to live up to this belief. Their technology is a product and service portfolio of personal systems, printers, and 3D printing solutions.In my role:- I was responsible for developing global marketing programs to foster ink usage at the consumer level and implement the ink adoption programs. - I was tasked with creating the growing usage strategy, and developing and executing the WW usage programs to drive regional growth usage programs.- The team developed and executed all our programs together with our main global partners (eBay, Yahoo!, Google, etc.).

I was responsible for the development of the European merchandising and segmentation models, along with the trade marketing strategy. In my role:- I developed the brand strategy at the retail channel level, including brand execution programs. The metrics we used to establish progress included store brand share of voice and top-of-mind brand awareness for the store staff. - I was responsible for delivering all the consumer business metrics, and for all store activities (POP material, sales coverage, promotions, new product introductions, etc.). The metrics we used to track execution were product availability and recommendation rates.

Europe is the marketing center for peripherals such as inkjet and laser printers, All-in-One, scanners, digital cameras, etc.). I was responsible for the business development of the consumer markets for HP in Europe (Italy, Spain, Portugal Switzerland, Austria, Russia, Poland, Czech Republic, and Hungary). This involved the preparation and execution of Sales and Marketing plans or activities in those countries.