Product Owner for ELLE/ Cosmopolitan/ Harper's Bazaar/ Women's Health

Product Owner for ELLE/ Cosmopolitan/ Harper's Bazaar/ Women's Health

Nest Project first started in Hearst UK, with the mission of cultivate talents and youths.Hearst Corporation already implemented in not only Taiwan but also China and U.S..Talents are gathered for new product launch and planning within 8 weeks: Competitor reports/Operation Plan/Persona, Quantitative and Qualitative research/New Business Model/O2O community eco-circle plan/Brand Strategy reports/Crossover marketing plan.

‣ Assist producing reports for meetings, periodically data surveillance. ‣ App Store Optimisation studies and reports on 鉅亨網APP/投資老司機.‣ In charge of book abstracts editing and the publishers networks' contacts.‣ Organise Facebook and Line marketing activities for books summaries.

‣ Main operator on 3 website (ELLE/ Cosmopolitan/ Harper’s Bazaar) of DoubleClick Publishers, recognising issues through impressions and ad display for KPI evaluation.‣ Cross-department problem-solving(Design, IT, Sales), from sale demands to ad-delivery-end, including ad materials technical details.‣ Handle global DFP merge with Hearst U.S. and U.K through con-call meetings. ‣ New channels for remaining traffic (programmatic ad vendors) contacts and current accounts maintenance. ‣ In charge of the window with ad-production company for special ad spec development, rich-media productions. ‣ Adjust and optimise ad display setting and rules based on effectiveness and latest regulations: auto-refresh/ interstitial limits…etc***Project participation:*Hearst Taiwan Update to Media OS 2.0‣ Propose new ad slots demand with sales team and responsible for testing and setting up user-defined template for customise ads with ad-production company & IT team. ‣ Take part in communication team with Team US & UK for ad accounts integration process. ‣ Assist calculation on new websites’ seasonal rate card with sales director. *Global Annual Rolex Digital Campaign ‣ Assist discover impression and website issue with IT and NY team for success special required display. ***Training:‣ 2 months DFP training during March and April, 2017.

‣ Deliver online ads for 3 fashion websites: ELLE/ Cosmopolitan/ Harper's Bazaar with accurate timeline on Google DoubleClick Publisher.‣ Surveillance on daily traffic estimation to ensure sales orders’ KPI can be delivered and ensure materials spec is clear with sales and clients. ‣ Generate daily, weekly, monthly data reports from DFP for analysis meetings. ‣ Assist Sales director with administrative affaires: digital orders arrangements.‣ Cross-department problem-solving with Ad production-end on digital ads’ materials issues. ‣ Resolve Global DFP issues with New York Headquarter.

‣ Independently developed, implemented and coordinated marketing, public relations and external communication strategies to increase brand visibility online‣ Wrote, edited and distributed English & Mandarin official news releases twice a week‣ Developed, implemented and managed social media contents (Twitter, Fan Page, Youtube)‣ Networking Skills: clients lists from webinar, interaction with global participants‣ Conducted CRM strategy by creating and delivering E-newsletter for latest corporate information‣ Translated product brochures into English and drafted presentation deck for Sales Team