Lars S. Lysdahl

Lars S. Lysdahl Email and Phone Number

Salg- og udviklingschef and CSO @ VUC Business Partner
Hørsholm, DK
Lars S. Lysdahl's Location
Hørsholm, Capital Region of Denmark, Denmark, Denmark
Lars S. Lysdahl's Contact Details

Lars S. Lysdahl personal email

About Lars S. Lysdahl

I'm a talented Chief Sales & Marketing Officer with an obsession to build the most value and growth to the business. For over 20 years, I've been helping businesses to grow their sales and value to the highest potential. And that is exactly what I do every day. There is nothing greater than finding opportunities in Sales and Marketing for my client's brands. Grow and challenge their businesses and people. Closing gaps. Creating true value in a fantastic process with fantastic people. I feel lucky to drive this process.I thrive in rapidly growing, innovative organizations and transformations processes. I'm passionate about technology, digital business opportunities, and providing the best customer experience for my clients, staff, and people around me.I love meeting new people and learning new things, so please feel free to connect and say hello.When I'm not at work I'm the father of 5 wonderful kids participating in their swimming competitions as an Official and in their education. I love traveling the world, seeing and tasting new things. If not at work there is also a good chance to find me on my new Cannondale Carbon mountain bike in the woods or on the tracks. Or maybe at CBS introducing young ambitious professionals to the miracles of Sales & Marketing Management.Specialties:People Management:As People Manager, my goal is to empower people to achieve their goals in business and personal whether you are a CBS student or a Company Manager.Marketing Management: Business Transformation, Digital Transformation, Brand Building, Communication Strategy, Product Development, BtB and BtC Strategies, Digital Communication, SEO, SEM, Websites, Mobile and SoMe strategies, go-to-market Strategy, Sales Concepts, Media Strategy, Integrated Communication Solutions, and Preferred Partner.Sales Management: Achieving budgets and targets, New/More Business Strategy and sales, Strategic Selling, Tactical Sales Planning, Customer Journey, Customer Satisfaction (NPS), Budgeting and Pricing Strategy, Key Account Planning, Procurement & Tender, high-performance Sales Culture, Sales Staff Management, reporting to CEO and Management Board.

Lars S. Lysdahl's Current Company Details
VUC Business Partner

Vuc Business Partner

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Salg- og udviklingschef and CSO
Hørsholm, DK
Website:
y-b-p.it
Employees:
8
Lars S. Lysdahl Work Experience Details
  • Vuc Business Partner
    Salg- Og Udviklingschef And Cso
    Vuc Business Partner
    Hørsholm, Dk
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  • Vuc Business Partner
    Salg- Og Udviklingschef/Cso
    Vuc Business Partner Jan 2019 - Present
    København, Hovedstaden, Danmark
    VUC Business Partner is a one-stopping educational center for Managers of private and public companies when looking for competence development of the staff. Every day VUC Business Partner is educating company staff and bringing the right level of competencies in Danish, Mathematics, English, and Digital. Our educational programs make companies more competitive and profitable. We make sure that product failure is minimized, working processes are documented correctly, digital platforms are used flawlessly by employees. And to the kicker - there must always be a kicker - VUC Business partner is doing it for free.I´m responsible for the Sales and Development department (VUC Business Partner), the talented FVU teachers, and the outstanding OBU (dyslexic) teachers that are performing the competence development in the private and public companies and I´m very proud to be part of this life-changing team for so many people.My key focus areas as the SCO are:✔︎ Visible management, employer empowerment, and engagement✔︎ Achieving sales budgets with annual growth at + 30%.✔︎ Development of Sales, FVU & OBU staff teams to optimize quality and top performance✔︎ Development of new education programs and concepts ✔︎ Development of client service programs and customer satisfaction (NPS score + 70)✔︎ Development and implementation of sales strategies and sales concepts✔︎ Being part of our professional leader-team and member of the board✔︎ Secure implementation of internal working procedures, pricing policy and negotiations✔︎ Responsible for the transformation strategy to a modern hybrid Education Campus
  • Handelshøjskolen København - Cbs - Center Of Marketing Economics
    Associate Professor Marketing Management & Communication
    Handelshøjskolen København - Cbs - Center Of Marketing Economics Jan 1988 - Present
    Copenhagen Area, Denmark
    External Professor CBS - Marketing Management & Communication.✔︎ Lecturing in Marketing Management✔︎ Counsellor and mentor at students master thesis✔︎ Examiner in courses: BtB communication, BtC communication, Online Marketing and Sales mgt ✔︎ External Censor at HA, HD, Cand. Merc., Cand. Polit. and The MBA studies.
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  • Cool Gray A/S
    Chief Sales Officer - Salgsdirektør
    Cool Gray A/S Jun 2016 - Dec 2018
    Copenhagen Area, Denmark
    Cool Gray is a one-stop shop that can deliver integrated marketing solutions at all consumer contact points. We offer superior resources in every discipline: total communications planning, strategic planning, creative development, multi-language services, full design studio, digital, printing and CRM. But what really sets us apart is that Cool Gray is best in the business at delivering unprecedented results on famous brands.I'm responsible for all sales budgets in the company from the 4 SBU's Graphic solutions, Agency Services, Digital Communication and Logistic Services, the new business programme, cross sales, customer satisfaction, customer journey, development of strategic and tactical sales strategies, the sales portfolio and the daily management and development of the 2 sales teams. My key focus areas as the SCO are:✔︎ Achieving sales budgets for the 4 SBU's at DKK 200 mio. and annual growth at + 10%.✔︎ Increasing Gross Margin from 67% to 70% while increasing marketshare✔︎ New business programme for the 4 SBU's✔︎ Development of client service programmes and customer satisfaction (NPS score + 70)✔︎ Development and implementation of sales strategies and sales concepts✔︎ Development of sales competences and training of 2 sales teams✔︎ Secure top performance✔︎ Secure implementation of internal working procedures, pricing policy and negotiations✔︎ Visible management, employer engagement ✔︎ Responsible for the transformation strategy to a modern hybrid communication house✔︎ Client Services Director for McDonald's Nordic (largest client in Cool Gray) 2 Sales Directors and Product Managers reporting directly to CSO. Staff responsibility 33 FTE. CSO reporting directly to CEO.Results:✔︎ All time high turnover at Cool Gray in 2016 at 209 mio. DKK.✔︎ Improving gross margin from 67% to 70% in 2017 and still improving marketshare.✔︎ Transformation of Cool Gray from printing house to a total communication house.✔︎ Establishing Cool Gray Academy.
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  • Infomedia A/S
    Head Of Strategic Relations And Market Development
    Infomedia A/S Aug 2011 - May 2016
    Copenhagen Area, Denmark
    Infomedia A/S is the leading Danish provider of "global media research & intelligence", i.e. media search, media monitoring and media analysis. Infomedia’s products increase the market intelligence of our clients and help them make the right decisions on a daily basis. My strategic focus areas at Infomedia A/S were:✔︎ Secure and plan sales strategy with my staff of 6 Strategic Relations Mangers (SRM) ✔︎ Visionary mangement and creating new business opportunities with clients✔︎ Management of price negotiations with large clients - private C20 and public✔︎ Management of staff - Strategic Relation Managers✔︎ Secure commercial success and budget achievement✔︎ Identification and development of new products, concepts and servicesPersonal client portfolio are C20 companies, public sector and international clients.Most of the clients are serviced internationally in +40 markets worldwide.Results:✔︎ Sales results have increased every year since 2011 and in 2015 ✔︎ Over-performance growth targets were exceeded.✔︎ Winning new client internationally and reduce churn dramatically✔︎ Establish professionel high-performance culture commercially✔︎ Succesfull launch of Infomedia Social Media Services
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  • Clockwork/Open Brands
    Manager & Partner - Ceo
    Clockwork/Open Brands Jan 2003 - Jul 2011
    Odense Area, Denmark
    Managing Director/CEO. ClockWork is a full-service advertising agency and growth agency for brands. The Danish representative of Open Brands International HQ in London and worldwide representation.The agency is building brands and growth strategies for leading Danish companies and marketers.Børsen Gazelle in 2003.My strategic focus areas at Clockwork/Open Brands were:✔︎ Staff management and development of talent✔︎ Full P&L responsibility✔︎ Responsibility for the largest clients - turnover and revenue development✔︎ Sales and market strategy ✔︎ Partner strategy development✔︎ Client relation management✔︎ New business managementResults:✔︎ Winning new business from EnergiStyrelsen, Arla, Starbucks, Danfoss, Orkla and other major clients✔︎ Management of agency through finance crisis in 2007/08✔︎ Turnaround strategy and management, stake-holder management and change-management.✔︎ Winning the Danish creative DM-award for Land Rover
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  • Taxi Reklame Danmark Aps
    Managing Partner
    Taxi Reklame Danmark Aps Jul 2001 - Dec 2002
    Copenhagen Area, Denmark
    Media & Marketing. Taxi Reklame Danmark were the market leader in outdoor advertising on Danish market for Mobile Taxi. Brench offices in Greece, Sweden and Norway in 2002.My contribution to Taxi Reklame Danmark as Sales Director and Partner were:✔︎ Sales and client management✔︎ Market and product development✔︎ Sales staff management ✔︎ Management of suppliers and production✔︎ Sales budget managementResults:✔︎ In 2002 the company had 15 employees, +30 mio. DKK in turn-over and annual +20% growth rates.
  • J. Walter Thompson Copenhagen
    Nordic Managing Director - Ceo
    J. Walter Thompson Copenhagen May 1990 - Jun 2001
    Copenhagen Area, Denmark
    J. Walter Thompson, the world’s best-known marketing communications brand, has been creating pioneering solutions that build enduring brands and business for decades. J. Walter Thompson is a true global network with more than 200 offices in over 90 countries. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edgeManaging Director - CEO from 1996-2001 for Danish office. In 2000 also CEO for the combined Danish/Swedish office - JWT Nordic. Responsible for JWT Nordic Digital 1996 - 2001.My strategic focus areas at J Walter Thompson as CEO were:✔︎ Full P&L responsibility in Nordic✔︎ Staff responsibility and local management responsibility✔︎ Large client responsibility✔︎ New business responsibility✔︎ Innnovation, concept and product development responsibility ✔︎ Senior Partner to Unilever Worldwide✔︎ Reporting to EMEA President in London✔︎ Part of European Management team and New Business team✔︎ Member of the Board at WWPNordic Account Director 1990-1995 responsible for Multinational clients in the Nordic region e.g Nordisk Kellogg´s, Kraft Foods International, Unilever, Orkla/Lilleborg, Nestlé, Rolex, Pfizer, e.t.c.Account Director Client portfolio was 75 % of agency turn-over and growing in 1995.Results: ✔︎ In 2001 the company had increased staff from 18 to 55.✔︎ Revenue was grown from 18 to 55 mio. DKK and growing annually by +10%. ✔︎ Ranking increased from no. 33 to no. 7 in the industry.
  • Mondelez (Former Kraft Foods International And Jacobs Suchard)
    Brand Marketing Manager - Coffee
    Mondelez (Former Kraft Foods International And Jacobs Suchard) Aug 1986 - Apr 1990
    Odense Area, Denmark
    Previous Jacobs Suchard Denmark marketeer of international brands like Toblerone, Milka, Suchard Express, Gevalia, Karat and Ali coffee brands in Denmark.Market Research Manager coffee & confectionary, 1986-87Brand Marketing Manager coffee, 1988-1990Job description at Jacobs Suchard (today Mondelez):✔︎ Development and execution of marketing plan agreed with local CEO✔︎ Responsible for brand P & L✔︎ Responsible for Agency partner management✔︎ Responsible for business, PR and advertising campaigns✔︎ Responsible for trade activities and sell-in✔︎ Responsible for market-research activities and new product developmentResults:✔︎ Coffee marketshare increased from 7,1 % to 15,4 from 1986 to 1990 in Denmark.✔︎ Successful launch of Toblerone
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Lars S. Lysdahl Skills

Strategy Marketing Management Marketing Strategy Business Strategy Business Development Market Research Marketing Communications Marketing Online Marketing New Business Development Social Media Change Management Management Strategic Planning B2b Integrated Marketing Advertising Strategy Development Key Account Management Fmcg People Management Digital Marketing Management Consulting Brand Development Creative Development Social Media Marketing Marketing Research International Marketing Product Management Consumer Insights Digital Strategy Entrepreneurship Strategic Communications E Commerce Consumer Behavior Sem Seo Mobile Marketing Public Relations Lead Generation Digital Media P&l Management B2c Customer Relations Market Planning Competitive Analysis Product Marketing Business Management International Business Business Planning

Lars S. Lysdahl Education Details

Frequently Asked Questions about Lars S. Lysdahl

What company does Lars S. Lysdahl work for?

Lars S. Lysdahl works for Vuc Business Partner

What is Lars S. Lysdahl's role at the current company?

Lars S. Lysdahl's current role is Salg- og udviklingschef and CSO.

What is Lars S. Lysdahl's email address?

Lars S. Lysdahl's email address is ll****@****ail.com

What schools did Lars S. Lysdahl attend?

Lars S. Lysdahl attended Edinburgh Business School, Evan-Jones Management Education, Duke University, Syddansk Universitet - University Of Southern Denmark, Vestfyns Gymnasium.

What skills is Lars S. Lysdahl known for?

Lars S. Lysdahl has skills like Strategy, Marketing Management, Marketing Strategy, Business Strategy, Business Development, Market Research, Marketing Communications, Marketing, Online Marketing, New Business Development, Social Media, Change Management.

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