Lauren Mackay Email & Phone Number

Halifax Regional Municipality, Ns, Ca

Halifax, Nova Scotia, Canada

As a participant in the Grow Now Program with the Center for Women in Business, I collaborate with industry leaders, mentors, and fellow entrepreneurs to refine and grow my startup, Head First. My focus is on developing business strategies and leveraging the program’s resources to scale operations. The program provides critical training and access to valuable networks, empowering me to transform innovative ideas into sustainable business practices. Through mentorship and hands-on learning, I continue to build key skills in leadership, business development, and strategic planning.

Halifax, Nova Scotia, Canada

As a Social Media Coordinator for Doctors Without Borders, I manage and curate content that amplifies the organization’s mission of providing medical care to those in crisis. My role involves strategizing and creating campaigns to raise awareness about global health issues, engaging with a diverse audience, and leveraging social media platforms to drive community support. I collaborate closely with the communications team to ensure messaging aligns with our humanitarian goals and reflects the impactful work being done on the ground. Through this position, I’ve honed my skills in content creation, digital strategy, and community engagement.

Halifax, Nova Scotia, Canada

- Secured $2,800 in sponsorships by building relationships with corporate partners, supporting MSF's mission of delivering critical healthcare services to communities in need.- Collaborated with event organizers to create and execute fundraising strategies that maximized sponsor engagement and increased event visibility.- Developed sponsorship packages tailored to potential partners, highlighting the value and impact of their contributions, resulting in successful long-term partnerships.- Coordinated communication between sponsors and event teams, ensuring seamless integration of sponsor involvement into event activities and promotional efforts.

- Led a team of 16 campus captains across various regions, providing guidance, emotional support, and motivation to ensure alignment with mental health advocacy goals.- Developed awareness campaigns focused on mental health in sports, coordinating with campus representatives to increase engagement and dismantle stigma surrounding student-athlete mental health.- Managed team performance by providing regular feedback and monthly evaluations, ensuring consistent progress toward advocacy objectives.- Collaborated with campus organizations and stakeholders to host events and campaigns that promoted mental health awareness among student-athletes.

- Advocated for mental health awareness by leading campus-wide campaigns aimed at reducing the stigma surrounding mental health in athletics.- Organized events and initiatives, including workshops and discussions, to engage student-athletes in open dialogue about mental health and wellness.- Collaborated with campus groups and student-athlete organizations to expand the reach of mental health initiatives, fostering a supportive environment for athletes.- Provided emotional support and resources to student-athletes, creating a safe space for open conversations about mental health challenges.

Halifax, Nova Scotia, Canada

- Led the planning and execution of the 2024 Women in Business Conference, overseeing a $35,000 budget, securing sponsors, and managing key partnerships to ensure the financial sustainability of the event.- Assigned team roles and structured the project to streamline collaboration, resulting in efficient task completion and successful event planning.- Spearheaded the recruitment process, hiring and onboarding conference representatives to build a strong, cohesive team.- Coordinated with external vendors and speakers to ensure all logistical elements of the conference were managed professionally and met deadlines.- Developed strategic partnerships with key sponsors, contributing to the financial growth and operational success of the conference.

- Secured the keynote speaker for the 2023 Women in Business Conference, significantly contributing to the overall success and attendee engagement of the event.- Assisted in event logistics, including marketing, attendee communication, and speaker coordination, ensuring a seamless experience for all participants.- Collaborated with the planning committee to execute promotional campaigns, boosting event visibility and increasing registration numbers.- Supported on-site operations during the conference, helping to manage speaker schedules and coordinate with event staff for smooth execution.

Halifax, Nova Scotia, Canada

- Developing and executing business strategies to scale the Head First Network, focusing on expanding the platform’s reach and impact within the concussion management space.- Conducting market research and competitor analysis to identify growth opportunities and refine product offerings, ensuring alignment with industry trends and customer needs.- Collaborating with cross-functional teams to develop business models, revenue streams, and customer segmentation strategies to drive platform adoption.- Creating data-driven business plans and presentations for stakeholders, highlighting key performance metrics and strategies for continued growth.- Engaging in mentorship and workshops through the Mitacs program to enhance my understanding of strategic business development, innovation, and customer relations.

Halifax, Nova Scotia, Canada

This past winter semester I was fortunate to take part in Dalhousie Innovates Collide Validate program. Throughout the course of the program I validated the idea for my project Head First Network. In the program I conducted numerous interviews and was able to learn so much through hearing people’s personal experiences and having discussions with experts in the field. Dalhousie Innovates held weekly workshops where I learned how to pitch myself and my project, target customer segments and so much more.

- Designed and sourced branded merchandise for the Management Society, resulting in over 300 students receiving custom graduation wear.- Managed the entire merchandise lifecycle, from design to inventory control, ensuring accurate stock levels and timely distribution to students and society members.- Collaborated with vendors and suppliers to create high-quality products within budget, enhancing the visibility and brand of the society.- Developed a streamlined distribution process, optimizing the supply chain and improving member satisfaction by ensuring timely delivery of products.- Coordinated promotional campaigns to increase merchandise sales, contributing to the financial success of the society’s initiatives.

Halifax, Nova Scotia, Canada

- Led and managed the restaurant’s highest seating capacity to date, efficiently coordinating seating for over 300 patrons in a single shift, ensuring smooth operations and a positive dining experience for all guests.- Provided personalized and attentive customer service by managing guest reservations, special requests, and seating arrangements.- Collaborated with restaurant staff and management to optimize table turnover rates, improving operational efficiency during peak hours.- Handled guest inquiries and special accommodations with professionalism, contributing to overall customer satisfaction.- Assisted in creating a welcoming atmosphere by greeting and seating guests promptly, maintaining a friendly and organized front-of-house environment.

Toronto, Ontario, Canada

As Summer Experience Supervisor I made the schedule and organized my Summer Experience Ambassadors. This was a new job that I was fortunate to develop. It allowed me to continue working more closely with members and management in positions other than aquatics. I made sure the club always looked it’s best and that every member and all the staff felt valued.

Toronto, Ontario, Canada

As Deck Lead I made the schedule and managed the performance of 36 employees. I was able to develop and run programs such as weekly pool parties, designing and ordering new staff uniforms, and running free staff swim lessons.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

As summer experience ambassador I was tasked with doing rounds of the club to ensure members were having the experience + that as staff we strive to give.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

I worked there for 2 seasons. In my first season I got rookie coach of the season for my area. I had to stop working because of covid. I loved working with children and had a great time.

Bachelor Of Management Bmgmt, Minor In Neuroscience, Business Innovation

Bachelor Of Science - Bs, Molecular Neuroscience, A

Activities and Societies: Varsity Triathlon Varsity Swimming Stars Leadership Program The Body Collective

Education record

Activities and Societies: Head of Athletic Council Head of Gradwear Member of Equity Club Varsity Swim Team Varsity Lacrosse Varsity Field.