Laura Mackintosh Email & Phone Number

Stirling, Scotland

• Manage the Booking and Information Assistants on a daily basis, this includes providing relevant training and support, delegating tasks as necessary and carrying out performance appraisals.• 'Go-to’ person for all new and existing team members for queries and day-to day supervising of the team • Provide guidance and support to teams within The Sports Village in relation to the planning, organisation and communication of programmes and activities within their areas.• Work alongside the Events Manager to plan events running across The Sports Village and ensure all operational teams are briefed.

Stirling

Responsible for researching, creating and posting inspiring content to promote Active Stirling’s Childrens classes and programmes on Active Stirling’s social media channels

Dunfermline

Role related responsibilities:• Planning, implementing and evaluating marketing campaigns to communicate with target audiences; • Coordinating production and publishing of marketing content • Managing the development of marketing materials, including blogs, press releases, case studies, posters, flyers, newsletters;• Writing and proof reading copy current role• Organising and attending events such as conferences, seminars, receptions and exhibitions; • Conducting market research e.g. customer questionnaires and focus groups; • Contributing to, and developing, marketing plans and strategies; • Managing projects within budgets; • Maintaining and updating customer databases;• Monitoring competitor activity; • Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;

• Director of an award winning small family business (winner of Theo Paphitis SBS award)• Responsible for creating/updating/maintaining company website – www.rain-shine.co.uk• Managing all marketing and emarketing activities including online and in print format• Jointly responsible for stock ordering, dealing with suppliers and organising finances

Stirling

• Supervise a team of 6 CRM administrators on a daily basis. Includes all aspect of their development from answering daily queries to training through to carrying out performance reviews.• Managing and developing a servicedesk facility for internal visitscotland department staff and external visitscotland customers.• Manage, develop & improve all reporting commitments to internal customers, partners & suppliers to agreed timescales / deadlines, ensuring high data quality & accuracy.• Responsibility to ensure all sales orders and invoice requests are processed in accordance with agreed guidelines and timetables.

Stirling

• Responsible for the design, implementation and management of a new company wide online system where businesses can register interest in Visitscotland products and services.• Superuser of new CRM training system introduced company wide in July 2005.• Training and query resolution of CRM system.• Part of a integrate team of campaign executives (3) charged with fulfilling all Visitscotland marketing campaigns on a local, regional and national level – particular strengths in data consolidation, e-blast campaign mailers and creative print campaigns.

Edinburgh, United Kingdom

• Responsible for the writing, development, marketing, selling and delivery of an ICT training programme. This is offered both on a one-to-one basis and in a group situation. Training is delivered to a broad spectrum of businesses and individuals, from front line staff level to managerial level.• Jointly organised and ran a successful 2 day e-tourism event in partnership with Scottish Enterprise and The Edinburgh Chamber Of Commerce. First of its kind throughout Scotland. From the success of this first event we ran an additional event in March 2005 and achieved twice as many attendees. • Partnership working with Scottish Enterprise and The Edinburgh Chamber Of Commerce to effectively market products on offer to members.• Management, marketing and development of web content of an online learning site for members of the tourist board, futureskills.org.• Web content management of events and training section within our niche website, Lothianexchange.net• Promotion and management of a Learndirect branded learning centre within the Tourist Information centre.• Responsible for writing and delivery of training on internal Customer Relationship Management system, Maximizer.

Edinburgh

• Delivery of training and troubleshooting including dispute resolution, of the online booking system offered through VisitScotland.com.• All aspects of marketing for the system including preparing press releases, designing posters and organising direct mailshots.• Liaison with other agencies, e.g. Scottish Enterprise and VisitScotland, to provide statistics on the project.• Training and the subsequent management of a team of 3 working on a large scale data collection exercise for a new online booking system.

Ba Honours, Economics And Social Policy, 2:1

Professional Diploma In E-Marketing, E Marketing, A

Sta Award In Emergency First Aid At Work At Scqf Level 6, Pass

Completed on 14.01.19 and valid until 13.01.22

Certificate, Level 5 Leadership And Management, Pass

Level 2 Certificate In Awareness Of Mental Health Problems, Pass

Diploma Of Education, Marketing, Distinction

Project Management