Lisa Madden Email & Phone Number

Paramus, New Jersey, Us

Results-driven leader with a proven track record in driving revenue growth and market expansion. Overseeing a dynamic sales team, I develop and execute strategic initiatives to capture new business opportunities and enhance client relationships. My role involves optimizing sales processes, and leveraging customer feedback to drive retention and expansion within the Commercial customer base. With a focus on building high-performance teams and fostering a culture of excellence, I am committed to delivering exceptional results and achieving sustainable business success across the North America Commercial sector.

San Diego, California, Us

Customer-Centric Leader | Driving Growth & SuccessI bring a unique blend of SaaS Sales & Customer Success expertise with a passion for Data-Driven Account Management.Leadership: Built and directed a team of six reports to manage an average of 100 renewals quarterly. Responsible for all aspects of existing customer retention and expansion, managing revenue strategies, the contracting process and renewal lifecycle management. Focusing on customer engagement strategies, resulting in improved customer satisfaction and retention.Revenue Growth & Client Relationships: Proven track record leading high-performing teams in exceeding targets through strategic account management and client relationship building.Customer Success Champion: Adept at translating customer insights into successful product strategies that drive growth, satisfaction, and high Net Revenue Retention (NRR).Digital Product Management: Leverage data and user research to inform product roadmaps, fostering exceptional customer experiences.Highlights: Led North American Customer Account Management team, driving customer KPIs and fostering long-term partnerships. Delivered 110% NRR in first year in role.Managed 400+ enterprise accounts in the Northeast US, achieving success in expansion, retention, and renewal strategies. Delivered against annual GRR target and qualified for President's Club first year in role.Passionate about:Building and motivating high-performing teams.Cultivating a collaborative environment focused on achieving organizational goals.Continuously learning and innovating to deliver exceptional customer experiences.

San Diego, California, Us

High-Impact Account Leader | Driving North American Customer SuccessThriving in fast-paced environments, I spearheaded enterprise account management for the entire North American region. Beyond exceeding expectations for my assigned accounts, I consistently demonstrated leadership by:Delivering Exceptional Results: Consistently exceeded targets, achieving a remarkable 250% of quota in my first year and earning President's Club recognition.Building a Strong Team: Proactively onboarded new hires, providing mentorship and fostering a collaborative environment. By implementing and standardizing team processes I reduced onboarding time to less than four weeks to full ramp. All new hire team members delivered strong results, helping the overall team achieve their quarterly and annual targets. Taking Initiative: Identified and filled resource gaps in various motions. Assuming ownership of open headcount workloads: Ensured seamless coverage for unassigned accounts, allowing the North American team to focus on achieving KPIs.Implementing cross-functional account team processes: Streamlined collaboration and ensured alignment across disciplines, ultimately driving customer success and satisfaction.

San Diego, California, Us

Data-Driven Customer Success | Empowering Businesses with TealiumI help businesses unlock the power of their customer data. At Tealium, I work with companies to:Unify Customer Data: Tealium's Customer Data Platform (CDP) creates a single, unified view of your customer across all touchpoints (web, mobile, app, offline, IoT).Drive Customer Engagement: By eliminating data silos, you gain actionable insights to personalize experiences and drive true customer engagement.Maximize Existing Investments: Tealium's vendor-neutral platform seamlessly integrates with your existing MarTech stack, maximizing the value of your investments.Future-Proof Your Data Strategy: Over 1,000 turnkey integrations and a growing ecosystem ensure your data strategy scales with industry advancements.Results:Helped numerous enterprise organizations (1,000+) unlock the full potential of their customer data and achieve their business goals.Why Tealium?Industry-leading CDP platform offering data orchestration, tag management, and customer segmentation.Real-time data streaming for immediate insights and action.Proven track record of success with leading brands.Connect with me to learn how Tealium can help your business achieve its customer engagement goals.

Basking Ridge, Nj, Us

Ecommerce Product Leader | Driving Growth & User Experience at VerizonLed the eCommerce sales flow on Verizonwireless.com, resulting in a 20% reduction in churn rate within the first six months by increasing backend automation results. This involved:Optimizing the checkout funnel: Managed complex integrations across enterprise systems, ensuring a seamless user experience and efficient data flow.Improving conversion rates: Implemented front-end initiatives to enhance user experience and streamline the checkout process.Automating workflows: Streamlined back-end processes to improve efficiency and profitability.Additional Highlights:Reduced churn rate: Led the management of the lower-funnel (checkout) credit scoring flow, contributing to a significant reduction in customer churn.Data-driven decision-making: Analyzed user feedback and data to identify pain points and prioritize features that increased user engagement by 15%.Cross-functional collaboration: Collaborated effectively with design, engineering, and marketing teams to ensure a seamless customer experience.Agile methodology: Utilized Agile practices to deliver products efficiently and iterate based on user feedback.

Basking Ridge, Nj, Us

Responsible for the implementation of Omni Channel inititiatives. Aligning the customer experience online, offline and mobile, ultimately bridging the consumer gap, and driving growth across all channels of the business.

Basking Ridge, Nj, Us

Responsible for the implementation of marketing initiatives to support sales and drive utiliziation of portfolio sites. Strategic management of web properties on www.verizonwireless.com, including media management, Verizon Video, Cloud services, Messaging, VZ Navigator, Family Locator as well as the Verizon Wireless Media Store.

Madison, Nj, Us

With a focus on franchise broker engagement, work to ensure that the products developed satisfy the need of our broker network and fulfill the franchise value proposition. Supported the maintenance and ongoing development of 7 platforms. Through analytics, maintained that the products launched were being properly utilized, ultimately supporting the growth and sustainability of the company. Responsible for the management of 4 direct reports, and a $3M budget.

Madison, Nj, Us

Responsible for the interactive development initiatives for Coldwell Banker Real Estate LLC. Collaborating with the various departments from within the matrix organization, acting as the liaison between IT, marketing and the business stakeholders, continuously launching products that leverage cutting edge technology and satisfy both franchisee and consumer needs. Covering all phases of product creation from requirements gathering, architecture, design, testing, launch and measurement. Balancing priorities within a fast-paced organization across shared resources. Regularly handling relationship between developers, creative agencies, and cross functional stakeholders to ensure smooth roll-outs of products. Team comprised of 2 direct reports. Overseeing measurements of success post launch, through key performance indicators for the brand. Responsible for a $5M budget, including 2 revenue accounts.

Madison, Nj, Us

Directed and managed development and roll out of inter-department initiatives within the matrix organization to ensure a cohesive brand message and streamlined work flow. Engaged team members and gained participation to effectively launch company-wide programs. Notable role in 2006 as the lead project manager for the brand's 100th Anniversary initiative. Responsible for a $3M marketing budget and 1 direct report.

Madison, Nj, Us

Responsible for introducing new products for use by Coldwell Banker system to help generate sales and increase market share.

Edison, New Jersey, Us

Managed a product line of writing instruments, including Sarasa Gel Retractable, Zebra’s number one selling gel product, ranked #6 in the gel category in 2003. Implemented new product launches and promotions, developed business plans, responsible for product line positioning, brand awareness, forecasting, pricing, discontinuance and product life cycle.Managed the roll out of the company's first website, www.zebrapen.com which enabled our commercial partners to obtain product specs and pricing in a quick and efficient manner, reducing time and resources needed in quarterly catalog reviews.

Edison, New Jersey, Us

Key company representative for market research, industry trend analysis, competitive analysis, product positioning and internal training. Maintained profile of key competitors in writing instrument industry to identify opportunities for development and growth. Primary data through AC Nielsen and SPECTRA Intelligence Reports. - Analyze AC Nielsen data to understand and keep abreast of competitive landscape- Calculate and analyze sales of manufacturers in writing instruments industry- Responsible for preparation of sales presentations for sales manager to aid in positioning of product lines- Monitor trends in market place and observe competitive marketing strategies in terms of promotions, packaging and products on the market- Give monthly presentations to in-house employees to update their knowledge of product lines and general industry information

B.S., Business Administration, Marketing

Mba, International Business

Business