Media Buyer | Specialist in Digital Campaign Acquisition and OptimizationExperienced media buyer with a strong focus on customer acquisition strategies, driven by continuous experimentation and hypothesis testing to maximize digital campaign performance. With over $10 million invested in ads, I have a proven track record of optimizing campaigns across key paid channels, including Google Ads, Meta Ads, Taboola, and more. Proficient in both B2B and B2C markets, I apply a data-driven, analytical approach to generate valuable insights and boost ROI. My expertise in data analysis, combined with a solid ability to make metric-based decisions, enables me to deliver consistent and impactful results.
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CeoLoc SmartLondrina, Pr, Br -
Media BuyerReturn Feb 2024 - PresentLondrina, Paraná State, Brazil -
Media BuyerEdj Digital Nov 2022 - Jul 2023Londrina, Paraná State, BrazilResponsible for strategic planning, execution and scale of paid media in Viva Sorte e Vale Sorte Paraná (Meta ads, Google Ads, Taboola) - Creation, management and optimization of Facebook Ads campaigns, Google Ads, Taboola; - Responsible for scaling paid traffic; - Creation of persuasive texts for campaigns, ads and videos (copywriting); - Monitoring of metrics; - Development of persuasive landing pages; - Creation of scripts and video scripts; - Measurement of results; - Management of campaign funds; - Increase in product conversions; - Measurement of results and presentation. -
Media BuyerCodirect Jan 2021 - Jun 2021Londrina, Paraná State, Brazil- Strategic marketing planning; - Generation of Qualified Traffic in Meta ads and Google Ads; - Generation of Leads; - Qualification of Leads; - Measurement of Results; - Management of funds for campaigns; - Increase of product conversions; - Measurement of results and presentation; -
Media BuyerArbo Imóveis Jul 2020 - Dec 2020RemoteResponsible for the strategic planning and execution of all online campaigns. - Strategic traffic planning in Meta ads and Google ads; - Lead capture (creation, management and optimization of campaigns); - Creation of persuasive texts for campaigns, advertisements (copywriting); - Monitoring of metrics; - Support in the development of persuasive landing pages; - Management of funds for campaigns;
Lucas Maia Education Details
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Psychology -
Psicologia
Frequently Asked Questions about Lucas Maia
What company does Lucas Maia work for?
Lucas Maia works for Loc Smart
What is Lucas Maia's role at the current company?
Lucas Maia's current role is CEO.
What schools did Lucas Maia attend?
Lucas Maia attended Unopar - Universidade Norte Do Paraná, Unopar - Universidade Norte Do Paraná.
Not the Lucas Maia you were looking for?
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Lucas Maia
Data Analytics | Business Intelligence | Software Development | Matemático | Graduando Em Sistemas De InformaçãoGreater Belo Horizonte -
Lucas Maia
Rio De Janeiro, Brazil -
Lucas Maia
Management | B2B & B2C Marketing | Global | Public Speaking | Social Media | Google Ads | Google Analytics | Pardot | Market Research | Competitor Analysis | Budgeting | Leadership | Event CoordinationRio De Janeiro, Rj -
Lucas Maia
Master In Public Administration - Fgv I Specialist In Political Communication - Usp I Mba In Marketing - Usp I 20 Years Of Experience In Political Communication.Rio De Janeiro, Rj
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