Lucas Marcucci Torres Email and Phone Number
Sales Manager | Growth Manager since June 2024. With seven years in marketing strategy and business development, he specializes in the technology (Saas), iGaming, media and entertainment sectors.Lucas leads digital marketing initiatives, managing online advertising campaigns that elevate brand visibility through strategic market intelligence and consumer insights. His role combines strategic planning, media, project management, and B2B account management to drive organizational performance.At Kidscorp, he leads various growth strategies and maintains client relationships for SAAS and media sales. His educational foundation in marketing, with an MBA from Universidade de São Paulo and a degree in Advertising from Faculdade Cásper Líbero, supports his professional strategy.His work benefits from international experience and his fluency in English, Spanish, and Portuguese, enabling effective global communication. His expertise focuses on crafting marketing strategies, overseeing client portfolios, and leading teams, securing his status as a pivotal organizational leader.Core Skills:+ Marketing Strategy+ Video Ads+ Static Ads+ Portfolio & Offer Management+ Market Intelligence+ Marketing Projects+ Data Analysis+ Analytical Thinking+ Creativity+ Results-Oriented+ New Business+ Programmatic Media+ Negotiation+ People Leadership
Kids Corp
View- Website:
- kidscorp.digital
- Employees:
- 45
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Growth | Business Development ManagerKids CorpSão Paulo, Sp, Br -
Growth Manager | Sales ManagerKids Corp May 2024 - PresentSão Paulo, BrasilGrowth Manager and Ad Sales Manager, leading projects with brands aimed at the youth market (children and teenagers). His role encompasses everything from identifying business strategies to prospecting, monetizing accounts, and proposing value for all key client demands. He works with the company's entire product portfolio, including targeted digital advertising (Kite), SaaS sales, and brand experiences in the metaverse (within Fortnite and Roblox).Main Activities:+ Identify growth opportunities and develop strategies to increase the customer base;+ Direct involvement in acquiring new B2B clients and selling SaaS licenses for the DMP Kite and Askids platform (the company’s main products/software);+ Collaborate with advertising agencies and companies to sell targeted ads and programmatic media on YouTube, Roblox, and selected apps;+ Sell and plan metaverse experiences with customized spaces, events, or launches in Fortnite and Roblox;+ Work with product and strategy teams to enhance the customer experience and add features that drive growth;+ Maintain relationships with clients in entertainment, video games, toys, and consumer goods;+ Plan digital marketing campaigns for clients, leveraging Kidscorp’s range of products and opportunities;+ Support strategies to increase products revenue;+ Manage client results. -
Marketing Manager | Ads SpecialistVenon Solutions Sep 2023 - May 2024New York, United StatesMarketing Manager responsible for building projects for clients in various markets, working on market analysis/trends and proposing solutions for technology and advertising clients, working from the construction of the client's strategic planning to the construction of proposals for Communication, Media Planning, and Events, among other fronts.Portfolio client: Harmony Biosciences.Key activities:+ Strategic marketing planning for the client focusing on digital Ads (static and video banners)+ Market analysis, trends and the client's business problems+ Looking at the client's entire marketing life-cycle: communication, media, customer journey, events, etc+ Media and investment analysis: SEO, SEM, Programmatic Media etc+ Management of all project schedules/demands+ Interfacing with and managing all the strategic areas involved in the demands+ Looking at quality and regulatory issues in the company's communications+ Managing the portfolio budget, acting on deviations and needs+ Searching for new technologies on the market to propose to clients in the portfolio+ Presenting results and investments to clients+ Constant relationship with the client, aligning projects/needs+ Leadership of 3 people, and also Squads; -
Ads Sales | Business Development ManagerGrupo Abril Jan 2022 - Sep 2023São Paulo, BrasilPart of the Advertising team, he leads projects with many segments of the economy, working from business prospecting, account monetization and the value proposition for each of the demands led by him, working with 100% of the company's Advertising portfolio, managing ~150 clients in the portfolio and ~20% of the area's results.Key activities:+ Market analysis, competitors, trends and potential business+ Working with advertising agencies and companies from different segments+ Project management focused on the company's media: magazines, websites, Ads, events, sponsorships, etc+ Client Portfolio of Igaming/gambling, bet, and entertainment industry clients, including Sportsbet.io Bet365, Pixbet, and Prime Video.+ Media planning proposals with the portfolio, linking the April Portfolio to each client+ Interface with all strategic areas of the company: projects, IT, products etc+ Support in the construction of products and offers, customizing, when necessary, the portfolio + Management of portfolio results, acting on deviations+ Leadership of 3 people -
Marketing Coordinator | Media ManagerGrupo Abril Jan 2020 - Jan 2022São Paulo, BrasilLeading the Projects team, he was responsible for supporting the sales team developing marketing projects for Abril brands:+ Planning of advertising projects, working with 100% of the company's portfolio+ Creating content projects for economics, automotive and bet segments.+ Planning alongside the tech team to improve Ads spaces and formats+ Generation of briefings with the company's business areas, as well as clients+ Market and trend analysis, proposing models of action in line with each client+ Construction of advertising / marketing projects, working with media in magazines, websites, Ads etc+ Validation of project proposals with clients, implementing each of them+ Deployment / management of business indicators, monitoring media performance+ Presentations of the results to the main leaders of the company+ Leadership of 3 people (1 intern, 1 analyst and 1 assistant) -
Marketing & New Business Specialist (International Experience)Private Day Trips Mar 2019 - Sep 2019Atenas E RegiãoInternational experience in Greece, was responsible for supporting the structuring of the company's Marketing team, also working with the development of new business, leading fronts for:+ Marketing planning, focusing on Ads and media programmatic.+ Rebranding, development of the company's new identity+ Implementation/management of social networks, accelerating the brand's digital presence+ Business development with travel agencies in the USA and Europe+ Presentation of the company, and 100% of the portfolio to agencies / partners+ Development of strategic partnerships+ Analysis of results, acting on deviations and needs+ Leadership of 2 people -
Marketing Analyst | Trade Marketing, Digital, Events & New BusinessWe Sell Aug 2017 - Nov 2018São Paulo E Região, BrasilIntegrant of the Marketing team, was responsible for:+ Trade Marketing planning of the company+ Brand performance strategy at the POS+ Positivation of the brand in all POS, supporting the sales force+ Creation of commercial support books / portfolio presentation+ Also working with the digital journey, working with Facebook Ads+ Management of strategic events of the company+ Portfolio strategy of the company, aligning these to each client in the portfolio+ Presentations of results to the executive leadership -
Intern | MarketingRadio Gazeta Jul 2016 - Jul 2017São Paulo, Brasil
Lucas Marcucci Torres Education Details
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Marketing Management -
Advertising
Frequently Asked Questions about Lucas Marcucci Torres
What company does Lucas Marcucci Torres work for?
Lucas Marcucci Torres works for Kids Corp
What is Lucas Marcucci Torres's role at the current company?
Lucas Marcucci Torres's current role is Growth | Business Development Manager.
What schools did Lucas Marcucci Torres attend?
Lucas Marcucci Torres attended Universidade De São Paulo, Faculdade Cásper Líbero.
Who are Lucas Marcucci Torres's colleagues?
Lucas Marcucci Torres's colleagues are Sofia Camila Coelho, Rahmat Topan, Hernan Ratinoff, Bashith Ahamed, Minister Jules Grover, Marketing Kids, Sylvia Mcrae.
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