Lisa M. Wilson Email & Phone Number

At Google

Leading marketing, communication and engagement for Bon Appetit at Google in the Bay Area.

Leading and developing marketing strategies for natural foods and beverages. Support client relationships and guide through brand strategy process to elevate and grow their brand presence.

San Francisco Bay Area

Leadership: Direct and lead marketing strategy and implementation for Northern and Southern California Whole Foods Market 100+ store locations + manage team of 10 field marketers across 2 geographical regions. Ensure effective resourcing of $2MM+ annual marketing budget. Strategic Planning - Develop and improve strategic brand sponsorship and external event activation planning. Communications - Served as strategic marketing partner between senior leadership with the global team and the regions, ensuring aligned priorities and effective communication to stores for effective brand representation and experience. - Collaborative partner with global PR. Served as regional point for critical communication with external community or business stakeholders.- Participant in Stagen leadership cohort 2023

* Brand Building and Excellence - Ensured successful local rebrand campaign for 50 Northern California stores, achieving in-store signage and supplier storytelling supporting the result of the region being one of the top local product regions in the company in 2020-2021. Led planning for seasonal and monthly regional programming campaigns + amplified global promotions such as a pre-promotional Beauty Week campaign assisting in surpassing regional goals for promo sales. *On-the-Ground Execution Developed product multi-channel toolkit for exclusive product launches or venue openings. Built store opening efficiencies for nimble and effective store execution internal team practices. Highlights included receiving a Shared Fate recognition for leadership with three back-to-back store openings in 2022

Emeryville, Ca

- Joined Whole Foods Market regional marketing team in 2014, after a proven track record of leadership, internal and external marketing savvy and community outreach expertise. I began my career with Whole Foods Market because of my passion for the company’s 1st core value to sell the “highest quality natural and organic foods.” I continue to stay engaged and passionate as a marketer, leader and team member with keeping all of the core values top of mind. • Leadership: Leads team of field marketers overseeing and guiding marketing strategy and planning, customer acquisition efforts and community outreach. • Customer Experience: Led development of an expanded in-store customer protocol specifically targeting new movers leading to significant second visit and sales in the first year. • Product Promotions: Launched new products or in-store food or drinking venues through multi-channel marketing plans. • Event Planning: Effective event planner, overseeing major culinary events through creative brand and team collaborations and partnerships. • Community Outreach: Experienced track records of connecting within the local community, with past experience opening successful new stores. Community is at the heart of localized marketing, and it’s always a driving factor in how I plan and strategize! Get to know my past projects:

Fremont, Ca

Opening store marketing team leader with a focus on building a strong community network. Resulted in a highly successful opening and the Whole Foods Market Fremont being voted as "Most Community-Minded Business" by Fremont Bulletin readership in 2014. - Coordinated local sponsorships such as Fremont Festival of the Arts - Organized a store-based Ambassador group of Whole Foods Market enthusiasts- Engaged social and digital marketing tactics. - Media spokesperson and conducted on-air segments

Arizona Locations (Chandler And Scottsdale)

Community engagement, event planning, culinary school event organization and leading, in-store retail marketing and merchandising, donations management.

Redwood City, California, United States

Team Leadership,Budget and Labor Management, Training, Product Knowledge, Retail Merchandising, Customer Service