• Managed designing, manufacturing, and installing commercial and home cinema solutions, utilizing prestigious brands and technical specs.• Contributed to installing over 1500 cinema auditoriums in the Americas, ensuring the best immersive experience for clients.• Certified in Barco, Christie, Sharp Projectors, Dolby Atmos, and Absen DvLED technologies.

We support SMBs to achieve growth by defining strategic marketing and innovation plans to overcome business challenges.We offer a vast network of partners to tailor and build technology solutions that fit our customers’ unique situations.Recent Projects• Led brand design, strategic positioning, and go-to-market plan for a talent solutions client.• Developed and executed a regional cinema infrastructure company's US market entry strategy and operations, resulting in +1M revenues and first-year profitability.• Project management and operationalized new cinema technology deployments from concept to opening, including projection and sound setup, lobby A/V, Point of Sales terminals, service kiosks, and theater management software. • Developed and managed a software integration project for movie ticket subscriptions for Ecuador's second largest cinema chain.• Executed market analysis, business plan, and customer trials for market entry for a food company into the USA.• Designed and developed digital strategy, including website redesign for a college admissions coach resulting in a 350% increase in sales and increased lead conversion. • Leading product management and business development strategy for https://myboxx.app/ a platform that enables large businesses with value-added solutions and marketing programs that ignite growth in small and micro businesses with scalable technology. • Developed white-labeled e-commerce with a service solution for small businesses in Mexico and went to market with the third largest bank in Mexico, delivering over 1500 stores, three million pesos sold for its merchants, and thousands of transactions in the first year. • Led the launch of www.ventasclick.com, a direct to merchants e-commerce solution that enables the digital transformation of small businesses in Mexico by giving them access to an online store, logistics aggregators, and payments processing options, so they can start selling online in just five days.

Leading the Brand's whole solution offering and Go-To-Market strategy. Ventas Click is an E-commerce solution that aims to accelerate Pymes' e-commerce adoption in Mexico, by delivering cutting-edge technology, logistics, and fintech partners, paired with personalized success plans for them to achieve their first sales and beyond.

Lead the product strategy and partners white-labeled programs for Boxx, a centralized SaaS platform that facilitates SMBs' journey to start, visualize, manage and grow their online presence.At the SMB's Agency, we aggregate simple, valuable, and scalable digital marketing solutions to deliver programs that kick-start, enhance and guide local businesses’ digital transformation journey.

Identify, evaluate and develop growth opportunities that align with the company strategy and long term plan. Analyze trends in new technologies and new business models, inside and outside the industry that can be adopted to evolve company's capabilities and offerings. Develop a global portfolio of business opportunities, assessing CAPEX requirements, feasibility and strategic impact for the organization. Develop and execute the marketing strategy, including brand positioning, communication, inbound content creation and overall marketing services.Program management for CIELO a SaaS IOT platform, product vision, backlog prioritization, voice of the customer, go-to-market strategy, and overall marketing communications.

Led project management for the digital cinema conversion of over 30 customers and 500 screens across Latin AmericaRestructured the support center and operations department by creating new job descriptions, hiring management positions and defining new processes. Created processes and implemented technologies to streamline the product and service deliveryEstablished business partnerships and alliances with manufacturers to increase business in Latin America and the US markets.

Negotiated contracts with suppliers to guarantee stock availability and pricing for the next two years.Sourced general contractors using tender proposals and reverse auctions reducing costs by 20%Reduced 25% administrative lead time for new builds supply chain process.Streamlined the construction procurement process by empowering the team members and made them accountable for internal customer serviceCreated a project management supply matrix to increase planning and reduce risk during each project execution. Negotiated contracts with digital cinema technology suppliers to deploy 3000 full digital screens in three years.

Project management across the organization and international stakeholders to achieve the execution plan on time guaranteeing the availability of installed 3D screens to maximize revenues during major blockbuster movies in peek seasons. A total of 720 3D digital projection systems which accounted for 70% of the total systems in Mexico and Latam were sourced and transported mainly from Canada, USA and Belgium. By creating a geographically deployment plan all units were installed all over Mexico and 8 countries in Latin America saving 10% in logistics and installation expenditures.

Project Management for PeopleSoft 8.0 Implementation, upgrade, support & new developments. Designed a 5 years roadmap of software and processes implementation to align the financial technology to the general strategic plan. EPM implementation - Linking real financial results to Hyperion Planning and Business Intelligence.Designed and Implemented Interfaces between VISTA POS and PeopleSoft Inventory management and accounts receivables modules.

Treasury´s Strategy Management, drove innovation and long term planning to streamline processes, reduce transaction costs and floating in cash accounts.Led the Balanced Scorecard Implementation in the area. Created an accounts payable centralized office at head quarters to process all branches payments. Optimized the cash recollection procedure to reduce cash handling risk. Negotiated and deployed infraestructure to accept credit and debit cards across 200 sites and 2000 points of sale in Mexico. Designed & Implemented PeopleSoft 8.0 Accounts Receivables and Accounts Payables modules.

Led the managers in charge of all financial areas: accounting, accounts receivables, accounts payables, treasury, financial planning and procurement. Created the account receivables area from scratch, designed the process, implemented the software, hired the people and aligned the incentives and job functions to increase cash flow and reduced unreconciliated bank deposits. Introduced financial planning to generate budgeting, long term forecast and cash flow analysis that allowed better decision making and expenses control resulting in expansion and growth of the business. Negotiated long term debt with financial institutions.