Laura Martin Duran Email & Phone Number

Berlin, Germany

• Cultivated a self-service, data-driven culture throughout the organization by exposingdata through dashboards for internal stakeholders to view on-demand• Identified and analyzed key drivers for user acquisition, retention and engagement• Built data artifacts (ELT, queries) and reports to answer business questions• Ensured data quality across data sources and identified data anomalies• Segmented metrics and identified trends along suitable dimensions to reveal deeperdynamics and pivot the models used to measure success• Advised the business teams on KPI definition and ad-hoc data analysis• Worked closely with the Data Engineering team to define the strategy for theanalytics architecture.• Supported event tracking setup and quantified the end-to-end user journey

India And Spain

Mumbai Area, India

•Led end-to-end launch of two award-winning global innovation projects of high strategic importance in record timing• Conducted desk and field research as well as workshops to drive understanding of opinions and behaviors• Developed concepts and drove successful field trials for multiple prototypes to ensure consumer validation• Spearheaded cross-functional teamwork, working closely with the R&D and Finance departments• Drafted work plans to ensure commercial viability and post-launch product sustainability• Co-led the implementation of two new digital business models in the US, Europe, and Brazil

London, United Kingdom

• Performed regular competitive, performance, and market analyses for the category• Created associated presentations for senior stakeholders• Developed white space thinking on new markets and possible entry options for all tail brands• Drafted a market development model for a new segment in both Western and emerging markets• Drove ideation ingrained in the strategy for each of the brands to refresh NPD pipeline every year

Rotterdam Area, Netherlands

• Assisted with the strategy and development of new products from across the 6P’s• Developed a deep understanding of the consumer and leveraged consumer insights to drive long term growth• Managed agency relationships

Barcelona Area, Spain

• Created a cutting-edge learning methodologies hub• Developed a systematic feedback loop on market demand, competitor offerings and participant feedback

Master Of Science - Ms, Statistics With Data Science, Distinction

MSc accredited by the Royal Statistical Society (RSS) Full scholarship from "la Caixa" Banking Foundation Dissertation: "Incorporating.

Degree In International Business Economics, Finance, General

Key Modules: • Probability and Statistics • Data Analysis • Econometrics I and II • Mathematics I, II and III • Markets and Derivatives •.

Exchange Student

Activities and Societies: ISN (International Student Network) Key Modules: • Investment and Portfolio Theory I and II

Master'S Degree, Statistics