Laura Martinez Email & Phone Number

Mexico City, Mexico

Barcelona, Catalonia, Spain

Mexico City, Mexico

Leading Commercial Strategy & Analytics, Commercial tools and sales incentives for Latin America. Currently managing 3 different areas with 8 employees, focused mainly on:-Responsible for LatAm orders forecasting, operating Mechanisms, funnel management and commercial analytics (30+ countries) trough out the quarter, providing actionable insights to ensure successful commercial execution and sales growth- Improving Sales force effectiveness: Sales Force Design & Size, G2M optimization, customer segmentation & territory planning, Sales Gamification, performance analytics Developing an Strategic Accounts framework, to raise the customer satisfaction of our Key customers in LATAM, via Account Planning and Value proposition development with all Account Managers in the region.- Leading Salesforce.com usage, adoption, support and improvements for 400+ Users in Latin America, improving user experience and commercial process effectiveness. - In charge of the Variable Compensation team, responsible for all strategy, planning, execution and payout of incentive payments for our employees in LATAM (+600)

Mexico City Area, Mexico

Created a commercial dashboard driving actionable business insights for theUltrasound and Life Care Solutions (LCS) teams in Latin America. Now this isused by the regional CEO and all commercial teams in Latin America on theirweekly operating mechanisms- Implemented contract moving from a 28 page manual document to a 2 pageautomated one-click contract. Reduced contract cycle time in 98%- Implemented new tools within SFDC for Demo management (ELTON),configuration, price and quoting (Apttus & Deal Guidance). Improving salesteam efficiency and automation of commercial metrics

Mexico City Area, Mexico

2y Top Talent global leadership programBusiness Operations - Healthcare, Ultrasound, Mexico- Led orders to cash KPI analytics, to improve process and results.- Improved data insights and analytics, enabling fact based decision making,and anticipation on Business risks- Reduced demo inventory obsolescence by 90% in 1 year. Reduced Past Dueinvoices in 5ppts in 6 monthsStrategic Accounts Analyst - Energy Industry, LatAm- Design and Built an information framework to run analytics on Sales KPI, todrive strategic decisions on Key Accounts for all energy GE businesses in LatAm.Inside Sales - Process Lead - Shared Services Center LATAM- Built a standard Operating process for new Inside Sales team to provideservice to 6 GE business units, offering 5+ types of services in Latin America- Contributed on finding a CRM to provide Lead, campaign and metricsmanagement. And helped design a process for resource allocat

Bogota, Colombia

Simplified and managed the Sales and Orders visualization & reporting systemData analysis that enabled the identification of market and industry trends in the different regions in Latin America to drive growthSupported the development of Marketing activities carried out to boost the growth of the business in the region of Latin America

Bogota, Colombia

Developed a market sizing model for the Upstream segment of the Oil & Gas industry in Latin America for 2014—2025Developed and actively contributed to market studies, as part of the strategic planning process of the Company in Latin America, for the Oil & Gas business Built and managed large data bases, by collecting key information based on research and analysisPlaned and coordinated GE’s presence in the Expo Oil & Gas 2014 trade show