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Lauren Masol (Ullmann) Email & Phone Number
Vice President, Marketing Strategy and Operations
at
CB Insights
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✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Vice President, Marketing Strategy and Operations
Location
Morristown, New Jersey, United States
Company size
Who is Lauren Masol (Ullmann)? Overview
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Quick answer
Lauren Masol (Ullmann) is listed as Vice President, Marketing Strategy and Operations at CB Insights, a with 281 employees, based in Morristown, New Jersey, United States. AeroLeads shows a matched LinkedIn profile for Lauren Masol (Ullmann).
Lauren Masol (Ullmann) previously worked as Vice President, Product Marketing at Cb Insights and Senior Director, Global Revenue Marketing at Liveperson. Lauren Masol (Ullmann) holds Bachelor Of Fine Arts, Advertising Design from Fashion Institute Of Technology.
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CB Insights
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Profile bio
About Lauren Masol (Ullmann)
Lauren Masol (Ullmann) is a Vice President, Marketing Strategy and Operations at CB Insights.
Current workplace
Lauren Masol (Ullmann)'s current company
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Cb Insights
13 roles
Lauren Masol (Ullmann) work experience
A career timeline built from the work history available for this profile.
Vice President, Product Marketing
Current
Aug 2024 - Present
Senior Director, Global Revenue Marketing
Jul 2023 - Jul 2024
Senior Director, Creative Strategy & Operations
Managed the Creative Team, and overall Brand Team's budget.Identified the need for, built, and deployed Marketing’s first cross-functional project management system.Collaborated with Field Marketing to relaunch LivePerson’s Executive Community, starting with in-person customer events.Engineered lightweight, guided demos of core products with an external vendor.Supported all active marketing campaigns, including a Generative AI campaign that kicked off with a major launch event in May 2023.Spearheaded and directed a rebrand of LivePerson’s Executive Community and future Customer Advocacy Program to “Spark.”Revitalized a neglected gifting platform for the Sales Development team.Engaged an external vendor to launch a thought leadership podcast about AI for business outcomes.
May 2022 - Jul 2023
Director, Creative Strategy & Operations
Managed the Creative Team, and its budget, with the exception of in-person event experiences.Cultivated two ICs into powerhouse Creative Directors through a transformational leadership style.Launched a Media Network pilot with limited budget & resources. Each video had an average of 10K views, with some surpassing 20K.Developed and implemented a self-service demo builder with an external vendor. This tool enabled quota carriers to quickly create brand-specific use case animations for cold outreach, pitch decks, buyer expansion, and more. In just one year, this tool had 190 active users, supported 500+ opportunities, and influenced $95M in pipeline.Produced a suite of high-performing gated content that focused on top intents by industry, as well as “Why LivePerson?”Expeditiously made decisions and redirected tasks for a 2022 rebrand after an agency delivered inadequate results to the CMO.Orchestrated a refresh of corporate values in partnership with the CPO and a committee of global employees. Support included setting milestones, facilitating all discussions, delegating tasks to committee members, and getting buy-in from the ELT and board.
Sep 2020 - May 2022
Manager, Creative Strategy & Operations
Co-managed the Creative Team in partnership with the VP of Brand.Envisioned, wrote, and designed LivePerson’s most highly-adopted POV/pitch deck with ~500 unique users & ~1,000 duplications. This modular POV/pitch deck gave sales teams the opportunity to craft bespoke narratives for brands while still retaining core messages. Identified the need for, planned, and oversaw the development of a UI kit that increased monthly vision video output by up to 400%.Engineered a Salesforce-based Deal Support system with weighted formulas for automated qualification assessment. Since 2020, the Deal Support system has influenced a minimum of $100M in pipeline per year, helping to secure bookings with the world's biggest brands.Partnered with Marketing teams to swiftly deploy a series of integrated campaigns in response to the 2020 surge. Apart from general Creative contributions, support included gated content development, paid media concepts, and consultation on storytelling.
Aug 2019 - Sep 2020
Senior Designer
Led concepting and execution for the EqualAI® logo and its original brand system. Provided content, design, and talk-track support for executives & customers presenting at LivePerson events, as well as third-party events like MWC, CCW, and NRF.Built a comprehensive project management system for the Creative Team to better assess and increase team bandwidth, ensuring that resources were allocated to revenue-generating initiatives.
Apr 2018 - Aug 2019
Senior Graphic Designer
Directed, mentored, and managed junior designers and their workloads.Collaborated with executives on business development opportunities.Developed concepts, templates, and workflows for all new initiatives.
Dec 2014 - Mar 2018
Graphic Designer
Modified templates to enhance visual quality & functionality.Led presentation creation for prominent industry trade shows.Designed major seasonal publications for all business units.
Jul 2012 - Nov 2014
Mar 2012 - Jun 2012
Race Director
Arranged itineraries for, emotionally supported, and traveled with wounded veterans to compete in marathons across the country.
Sep 2011 - Feb 2012
Creative Direction Intern
Provided design support for the Pepsi Co. and La Mer accounts.
Jan 2011 - May 2011
Digital Design Intern
Provided design support for the All-Star Game, as well as banner ads for sponsors like Gillette, Anheuser-Busch, and MasterCard.
May 2009 - Sep 2009
Team & coworkers
Colleagues at CB Insights
Other employees you can reach at cbinsights.com. View company contacts for 281 employees →
RL
Robert Lester
Colleague at Cb InsightsBloomfield, New Jersey, United States
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AW
Amanda Wapnick
Colleague at Cb InsightsUnited States
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PB
Patrick Besse
Colleague at Cb InsightsNew York, United States
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CB
Cynthia Benjamin
Colleague at Cb InsightsAtlanta Metropolitan Area, United States
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TL
Tony Li
Colleague at Cb InsightsNew York City Metropolitan Area, United States
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TS
Taoufik Sdiri
Colleague at Cb InsightsCasablanca, Casablanca-Settat, Morocco
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JB
Jon Borgese
Colleague at Cb InsightsDenver, Colorado, United States
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MH
Mohammed Hamza
Colleague at Cb InsightsBarnet, England, United Kingdom
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MG
Mariya Gordeeva
Colleague at Cb InsightsKyiv, Kyiv City, Ukraine
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NJ
Nicholas J. Kiaer
Colleague at Cb InsightsNew York City Metropolitan Area, United States
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Robert Lester
Colleague at Cb InsightsBloomfield, New Jersey, United States
View →
AW
Amanda Wapnick
Colleague at Cb InsightsUnited States
View →
PB
Patrick Besse
Colleague at Cb InsightsNew York, United States
View →
CB
Cynthia Benjamin
Colleague at Cb InsightsAtlanta Metropolitan Area, United States
View →
TL
Tony Li
Colleague at Cb InsightsNew York City Metropolitan Area, United States
View →
TS
Taoufik Sdiri
Colleague at Cb InsightsCasablanca, Casablanca-Settat, Morocco
View →
JB
Jon Borgese
Colleague at Cb InsightsDenver, Colorado, United States
View →
MH
Mohammed Hamza
Colleague at Cb InsightsBarnet, England, United Kingdom
View →
MG
Mariya Gordeeva
Colleague at Cb InsightsKyiv, Kyiv City, Ukraine
View →
NJ
Nicholas J. Kiaer
Colleague at Cb InsightsNew York City Metropolitan Area, United States
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2 education records
Lauren Masol (Ullmann) education
Bachelor Of Fine Arts, Advertising Design
Fashion Institute Of Technology
Associate Of Arts And Sciences, Communication Design
Fashion Institute Of Technology
FAQ
Frequently asked questions about Lauren Masol (Ullmann)
Quick answers generated from the profile data available on this page.
What company does Lauren Masol (Ullmann) work for?
Lauren Masol (Ullmann) works for CB Insights.
What is Lauren Masol (Ullmann)'s role at CB Insights?
Lauren Masol (Ullmann) is listed as Vice President, Marketing Strategy and Operations at CB Insights.
Where is Lauren Masol (Ullmann) based?
Lauren Masol (Ullmann) is based in Morristown, New Jersey, United States while working with CB Insights.
What companies has Lauren Masol (Ullmann) worked for?
Lauren Masol (Ullmann) has worked for Cb Insights, Liveperson, Tobe Tdg By The Doneger Group, Indoet, and Achilles International.
Who are Lauren Masol (Ullmann)'s colleagues at CB Insights?
Lauren Masol (Ullmann)'s colleagues at CB Insights include Robert Lester, Amanda Wapnick, Patrick Besse, Cynthia Benjamin, and Tony Li.
How can I contact Lauren Masol (Ullmann)?
You can use AeroLeads to view verified contact signals for Lauren Masol (Ullmann) at CB Insights, including work email, phone, and LinkedIn data when available.
What schools did Lauren Masol (Ullmann) attend?
Lauren Masol (Ullmann) holds Bachelor Of Fine Arts, Advertising Design from Fashion Institute Of Technology.
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