Managed the Creative Team, and overall Brand Team's budget.Identified the need for, built, and deployed Marketing’s first cross-functional project management system.Collaborated with Field Marketing to relaunch LivePerson’s Executive Community, starting with in-person customer events.Engineered lightweight, guided demos of core products with an external vendor.Supported all active marketing campaigns, including a Generative AI campaign that kicked off with a major launch event in May 2023.Spearheaded and directed a rebrand of LivePerson’s Executive Community and future Customer Advocacy Program to “Spark.”Revitalized a neglected gifting platform for the Sales Development team.Engaged an external vendor to launch a thought leadership podcast about AI for business outcomes.

Managed the Creative Team, and its budget, with the exception of in-person event experiences.Cultivated two ICs into powerhouse Creative Directors through a transformational leadership style.Launched a Media Network pilot with limited budget & resources. Each video had an average of 10K views, with some surpassing 20K.Developed and implemented a self-service demo builder with an external vendor. This tool enabled quota carriers to quickly create brand-specific use case animations for cold outreach, pitch decks, buyer expansion, and more. In just one year, this tool had 190 active users, supported 500+ opportunities, and influenced $95M in pipeline.Produced a suite of high-performing gated content that focused on top intents by industry, as well as “Why LivePerson?”Expeditiously made decisions and redirected tasks for a 2022 rebrand after an agency delivered inadequate results to the CMO.Orchestrated a refresh of corporate values in partnership with the CPO and a committee of global employees. Support included setting milestones, facilitating all discussions, delegating tasks to committee members, and getting buy-in from the ELT and board.

Co-managed the Creative Team in partnership with the VP of Brand.Envisioned, wrote, and designed LivePerson’s most highly-adopted POV/pitch deck with ~500 unique users & ~1,000 duplications. This modular POV/pitch deck gave sales teams the opportunity to craft bespoke narratives for brands while still retaining core messages. Identified the need for, planned, and oversaw the development of a UI kit that increased monthly vision video output by up to 400%.Engineered a Salesforce-based Deal Support system with weighted formulas for automated qualification assessment. Since 2020, the Deal Support system has influenced a minimum of $100M in pipeline per year, helping to secure bookings with the world's biggest brands.Partnered with Marketing teams to swiftly deploy a series of integrated campaigns in response to the 2020 surge. Apart from general Creative contributions, support included gated content development, paid media concepts, and consultation on storytelling.

Led concepting and execution for the EqualAI® logo and its original brand system. Provided content, design, and talk-track support for executives & customers presenting at LivePerson events, as well as third-party events like MWC, CCW, and NRF.Built a comprehensive project management system for the Creative Team to better assess and increase team bandwidth, ensuring that resources were allocated to revenue-generating initiatives.

Directed, mentored, and managed junior designers and their workloads.Collaborated with executives on business development opportunities.Developed concepts, templates, and workflows for all new initiatives.

Modified templates to enhance visual quality & functionality.Led presentation creation for prominent industry trade shows.Designed major seasonal publications for all business units.

Provided design & copy support for the American Express account.

Arranged itineraries for, emotionally supported, and traveled with wounded veterans to compete in marathons across the country.

Provided design support for the Pepsi Co. and La Mer accounts.

Provided design support for the All-Star Game, as well as banner ads for sponsors like Gillette, Anheuser-Busch, and MasterCard.