★ Salesforce Strategy: Assist the Salesforce Center of Excellence (COE) Product Director with the development and execution of Salesforce product strategy that aligns with Huntington's business objectives and customer needs.★ Product Roadmap: Create and maintain a clear and achievable product roadmap, outlining key features, enhancements, and updates.★ Cross-Functional Collaboration: Collaborate with cross-functional teams, including developers, designers, and sales/marketing teams, to ensure seamless execution of the product strategy.★ Requirement Gathering: Collect and prioritize customer and stakeholder feedback to define product requirements and features. ★ User Experience: Ensure the Salesforce platform provides an exceptional user experience by continuously optimizing its usability and performance. ★ Continuous Improvement: Manage the intake for fixes and enhancements for the platform. ★ Data Analysis: Utilize data-driven insights to monitor product performance and make informed decisions for product improvements.★ Compliance: Ensure that the Salesforce platform complies with all necessary regulatory and security standards.

★ Partner with business stakeholders to refine problems and address product solutions through MVP (Minimal Viable Product) releases.★ Collaborate with Business Analysts, Program Managers and Business Assets to define scope and prioritize functions that are most valuable to company. ★ Prioritize User Stories into Sprints in agreement to delivery guidelines.★ Work with Scrum Master to drive development and stay on schedule for releases.★ Team up with User Experience in order to keep the end user as top priority and understand the voice of the customer.★ Partner with Enterprise Communications to prepare all affected lines of business and channels for effective buy in from field.

★ Developed digital strategy for web and mobile channels, enhancing customer access to origination, resulting in increased revenue.★ Collaborated with senior leaders and teams to prioritize initiatives and formulate product roadmap for new revenue opportunities.★ Consulted with project managers to evaluate technical feasibility and identify system impacts.★ Managed demand generation, sales enablement, and digital strategy to drive revenue growth and cross-selling efforts.

As the Digital Champion at Huntington National Bank in Holland, Michigan, I led the charge in piloting digital enhancements for over 190 branches in the Michigan West Region. Working closely with Digital/UX and Marketing resources, I focused on driving innovation and improving our technology offerings to provide a seamless digital experience for our customers.

★ A demonstrated record of success in building and sustaining a vision, process and culture of sales, service and operations excellence.★ Fulfilled a key role as Branch Manager to direct sales and operations within the busiest branch in the Lakeshore Market with well over $94MM in deposits, an average of 10,300 transactions per month, 5,200+client households, and a team of nine full-time employees.★ Maintained accountability for all facets of internal sales and external business partnerships with mortgage, business lending, deposits, loans and investments, and a positive balance sheet growth in 2017 of 109% to goal.★ During process of market consolidation, absorbed and retained 93% of households and deposits from closing branch. Client base grew from 3K to 5K, maintained growth while continuing to excel in metrics of quarterly performance.

In my role as Sales Director at Simpello, I led the sales function for a mobile phone application that revolutionized hotel check-in and room access. Collaborating with IT engineers, I helped enhance the user experience and develop innovative technology. My approach to demand generation through targeted marketing and CRM tools has consistently generated growth and pipeline vitality.

★ Led a team of 7 staff members at Fifth Third Bank in Grand Rapids, MI, overseeing operations of a high-volume branch with $50MM in deposits. ★Accountable for all facets of P&L, performance metrics, and action plans.

A Business Resource Group (BRG) is key for a company to reach markets more efficiently while supporting Diversity in the workplace. The Hispanic Business Resource Group (HBRG) functions as a bridge to connect with the Hispanic Community. During my time as president I got to serve and lead a group of 80+ members by coordinating efforts in Networking, Community Involvement, and Career Development. In return, our brand was able to gain access to key markets in our community and produced business results.

★Participated in a highly selective 2 year executive training program at Fifth Third Bank, gaining exposure to Consumer Operations.★Developed competencies in Sales Management, Process Improvement, Cross-Selling, and Retail Management.★One of only four candidates accepted out of 30 applicants, showcasing strong leadership and dedication to professional growth.

★Led a team of 20 bilingual agents at Fifth Third Bank to engage with non-English speaking customers across various financial services.★Achieved the second highest Gallup Engagement Scores out of 10 on-site teams, showcasing strong leadership and team performance.★Played a pivotal role as the Consumer Contact Center Lead for the Voice of the Customer consumer experience initiative, enhancing customer satisfaction and loyalty.

★ Interpreted for courts in West Michigan and Detroit★ Created first website and developed marketing strategy for MRG-Translations.★ Assisted in translation of legal documents from English to Spanish and Spanish to English.

★ Relationship Manager with Mexican suppliers and partners for General Motors (GM)★ Web Compliance Manager – Managed team’s reporting to Penske, Ryder and FedEx★ Border crossing liaison – Managed loads from Mexico to USA territory

Family-Owned Business★ Operations: Managed payroll, scheduling, and supplier relations★ Responsible for product delivery and purchasing★ In charge of sales, promotions, marketing strategy