Lacey Shaw Email & Phone Number

San Francisco, California, United States

Clients included: Apple, Stitch Fix, ThredUP, Charlotte Russe, and Peek Kids° Emotional Intelligence: Produced photo shoots for clients, including negotiating contracts, hiring talent and crew, and managing all logistics° Budget Conscious: Partnered with Creative Directors to use their budgets as efficiently as possible and executed photo shoots accordingly

Oakland

° Distributed Teamwork: Oversaw local and remote teams of designers and producers, implemented software to make communication more effective, provided partners with status reports° Project Management: Created and managed project plans from kick-off and scheduling to reviews and implementation, with parallel paths of weekly digital updates and seasonal omni-channel updates° Process Implementation: Researched project management tools, built project management process, gathered feedback and tweaked as necessary, and trained team members on final process

San Francisco Bay Area

° People Management: Managed team of 11 photographers, retouchers, and project managers, comprised of 8 individual contributors and 3 managers° Leadership: Oversaw photo studio, including creative vision, master schedule, and staffing. Maintained the budget for 100 marketing shoots and 10,000 product shots/year° Resourceful Problem Solving: Creatively resolved resourcing needs through negotiation and prioritization

San Francisco Bay Area

° Process Management: Identified inefficiencies and implemented new processes to improve communication, tracking and visibility° Resource Management: Owned workflow of copy and photos for all product pages° Training: Lead Product Producer for the relaunch of Sephora.com, responsible for training team members on new processes and software

San Francisco Bay Area

° Organizational Prowess: Created, QAed and edited 1,000 product pages using only Excel and CMS° Technologically Savvy: Assisted in efforts to relaunch Sephora’s e-commerce site, including data and asset migration

San Francisco Bay Area

Clients included: Bank of America, TSA, and Nokia° Deadline Driven: Tracked progress to ensure projects were completed on time and within budget° Communication Skills: Liaison between Fortune 100 clients and staff, resolving 100% of issues° Presentation Skills: Prepared client meetings, created compelling presentations, hosted brainstorms

Remote

Clients included: Nike, Sony, Powerbar, and Ford° Ability to Multitask: Managed 82 accounts, totaling $3 million° Analytical Thinking: QA’ed, optimized, analyzed and reported advertising campaigns° Collaborative: Worked with sales team to create proposals and media plans

Burkina Faso

° Oversaw programs to support local women’s small enterprise groups ° Collaborated with other volunteers on radio spots on health care issues ° Setup micro credit groups

San Diego, California, United States

° Provided marketing and advertising oversight ° Wrote content for the corporate newsletter, website, sales collateral, press releases

San Diego, California, United States

° Wrote up construction bonds° Aided in department shift to paperless solution° Executive support

Mfa, Advertising

Ba, Literature/Writing

Aa, English