The Marketing Coordinator assists in developing and implementing a strategic marketing plan for the organization. Creates cost-effective advertising, media, community and special events that effectively promote the organization and its product lines and services to customers. Develops and coordinates production of promotional marketing materials. Analyzes data related to business operations and marketing demographics. Facilitates efforts to develop strategic initiatives to enhance product lines. This position relies strongly on experience and judgment to plan and accomplish goals and a broad knowledge of commonly used practices and procedures within the field of marketing communication. A wide degree of creativity and latitude is expected.