Lori Koch Email and Phone Number
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With over a decade of experience in technology, Lori has become an expert in delivering both digital and traditional marketing campaigns that create significant revenue for the organizations she works for. Starting her career in technology, Lori worked for CBE Technologies, learning the intricacies of the sled environment and increasing her company’s revenue with strategic marketing events and demand generation. From there she moved to NWN, where she led the marketing strategy for the New England and West Coast regions. During her tenure, the marketing pipeline and revenue of the regions she worked for were significantly increased. She also helped pilot their cloud communications business and created a digital strategy for the company. At her current organization, Comport, Lori managed their demand generation and once again formed a digital marketing strategy. With her focus now on digital marketing, she has grown the digital marketing pipeline by over 66% YoY and increase marketing’s contribution to revenue by over 81%. In her spare time, Lori spends time with her family in Cape Cod. She also likes to run half marathons and participate in Spartan Races.
Comport Consulting
View- Website:
- comport.com
- Employees:
- 79
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Senior Director Of MarketingComport ConsultingNorth Reading, Ma, Us
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Director Of Field, Partner And Digital MarketingComport Consulting Jan 2017 - PresentRamsey, Nj, UsEstablished and implemented a new demand generation strategy encompassing email tactics, content, digital marketing and successful appointment setting. • Increased overall marketing pipeline contribution by 84% year over year.• Brought marketing’s net new logo contribution to above 1/3 of the net new logos per year.• Refined email strategy for comport creating a customer and prospect plan for each quarter.• Created a virtual experience for clients during the pandemic. Created and implemented a national digital marketing strategy.• Built a new website for the organization with SEO tactics and customer experience top of mind for visitors.• Increased organic traffic to our website by 161% year over year.• Increased applicable keyword ranking by 61% year over year, including a 36% increase for keywords on page 1 of the SERP’s and movement for Comport from page 12 to page 1.• Created all content housed within the resources section of the website which is currently one of the most popular pages of the site, second only to the homepage. • Maintained and managed all social media pages and SEM strategies, significantly increasing our presence.
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Director Of Digital MarketingNwn Corporation Oct 2015 - Jan 2017Boston, Massachusetts, UsLead and developed national strategy for marketing team including branding and demand generation. Piloted and grew inbound marketing strategy utilizing social media strategy, SEO, SEM and website CTAs.Positioned a national technology company for entry into cloud communications market entry using proven marketing methods. Continually analyzed program performance and competitive position to evolve strategy over time. Selected Contributions: - Grew digital marketing pipeline from non-existent to 4 million dollars and counting.- Increased organic search traffic by 12% - Increased website traffic by 14% - Increased website leads exponentially - Key member of strategic cloud product team developed and implemented growth strategies which resulted in 57% year over year growth. - Set and prioritized $1,000,000 marketing budget, continually compared and analyzed actual results against plans and forecasts. - Developed direct report skills and know-how; provided coaching and feedback to increase performance and marketing ROI. -
Director Of Field MarketingNwn Corporation May 2013 - 2016Boston, Massachusetts, UsDirected the development and deployment of NWN's marketing strategy encompassing integrated marketing initiatives designed to penetrate and grow segmented target markets.Selected Contributions:- Introduced national email nurture strategy for various lines of business optimizing performance of open and click through rates, leading to increased qualified leads. - Created a national content road-map for focus business solutions to increase customer engagement with account managers. - Led and coached a high performing marketing department supporting the top two regions (out of 4) in the country. - Worked to increase regional partner marketing funding, exceeding goals YoY- Led website selection and implementation process.
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Regional Marketing Manager - Lead For Demand GenerationNwn Corporation Jan 2011 - Feb 2013Boston, Massachusetts, UsWorked to expand brand visibility and lead generation for the New England Region. Introduced and developed new marketing strategies such as multi-touch marketing campaigns to increase regional revenues and expand brand awareness.Selected Contributions:- Worked to identify new regional marketing opportunities to increase brand exposure and attract our target audience, providing high impact opportunities for account managers- Cultivated more new pipeline than any other regional marketing manager in the company.
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Director Of MarketingCbe Technologies Jan 2007 - Jan 2011- Drove national strategy for marketing team including branding and demand generation; growing pipeline from non-existent to 4 million dollars and growing. This is essentially the same as the first line item above…- Increased annual partner funding from 5 key partners by over 40%, resulting in an increase of brand presence for CBE.- Directed the development and implementation of new branding strategy, resulting in consistent product presentation across all product lines.- Organized website redesign and introduced SEO for increased functionality and online brand awareness, grew incoming leads by 27%.- Created social media plan for company utilizing Facebook, Twitter, LinkedIn and Blogs to reach customers and prospective leads.- Instituted company-wide data mining project with an ROI of over $500,000 in the first quarter alone.
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Asst. Marketing ManagerElsevier Mar 2004 - Jan 2007Amsterdam, North Holland, NlManaged marketing for Embedded Engineering, Petroleum Engineering and Mechanical Engineering lines.- Worked with marketing manager to create yearly marketing budget allocating dollars across four product lines.- Managed direct marketing campaigns including direct mail and email- Planned tradeshow logistics, developing show schedules, managing budget, creating inviting exhibit to showcase books and author signings.- Created and executed marketing campaigns including brochures, space ads and direct mail pieces for promotion of the computer, chemical and petroleum engineering books product line.- Recipient of the “Above and Beyond” award in February 2006 -
Marketing SpecialistElsevier 2003 - 2007Amsterdam, North Holland, NlTactical marketing for Embedded Engineering, Petroleum Engineering and Mechanical Engineering lines.- Created and executed marketing campaigns including brochures, space ads and direct mail pieces for promotion of the computer, chemical and petroleum engineering books product line- Instituted and maintained partnership with sixsigmazone.com for mutual promotion of each company’s product- Provided trade show support, traveled to shows, supported sales effort at show, coordinated orders after the show and dealt with any issues that came up on site rketing
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Sales AssistantKessler Financial Services (Mbna / Bank Of America) 2002 - 2004Provided graphic design and advertising expertise to sales team- Create credit card designs, advertisements and sales proposals for the for-profit, non-profit US and Canadian Teams- Provide graphic design training to other sales assistants- Assist in the conversion of 300 credit card portfolios from First USA to MBNA America- Sales Advocate of the Quarter – 2nd Quarter 2002, 2nd Quarter 2003, Sales Assistant of the Year – 2003
Lori Koch Skills
Lori Koch Education Details
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Fairfield UniversityMarketing -
Worcester Academy
Frequently Asked Questions about Lori Koch
What company does Lori Koch work for?
Lori Koch works for Comport Consulting
What is Lori Koch's role at the current company?
Lori Koch's current role is Senior Director of Marketing.
What is Lori Koch's email address?
Lori Koch's email address is lk****@****nal.com
What is Lori Koch's direct phone number?
Lori Koch's direct phone number is +191671*****
What schools did Lori Koch attend?
Lori Koch attended Fairfield University, Worcester Academy.
What skills is Lori Koch known for?
Lori Koch has skills like Direct Marketing, Marketing Communications, Demand Generation, Marketing, Marketing Strategy, Email Marketing, Social Media, Seo, Strategy, Online Advertising, B2b, Social Media Marketing.
Who are Lori Koch's colleagues?
Lori Koch's colleagues are Jake Schlenker, Dawn Roos, Nancy Pizza-Torquato, Eric Kim, Patricia Malanaphy, Ed Crane, Genesis Kreuder.
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