Lori Koch Email & Phone Number

North Reading, Ma, Us

Ramsey, Nj, Us

Established and implemented a new demand generation strategy encompassing email tactics, content, digital marketing and successful appointment setting. • Increased overall marketing pipeline contribution by 84% year over year.• Brought marketing’s net new logo contribution to above 1/3 of the net new logos per year.• Refined email strategy for comport creating a customer and prospect plan for each quarter.• Created a virtual experience for clients during the pandemic. Created and implemented a national digital marketing strategy.• Built a new website for the organization with SEO tactics and customer experience top of mind for visitors.• Increased organic traffic to our website by 161% year over year.• Increased applicable keyword ranking by 61% year over year, including a 36% increase for keywords on page 1 of the SERP’s and movement for Comport from page 12 to page 1.• Created all content housed within the resources section of the website which is currently one of the most popular pages of the site, second only to the homepage. • Maintained and managed all social media pages and SEM strategies, significantly increasing our presence.

Boston, Massachusetts, Us

Lead and developed national strategy for marketing team including branding and demand generation. Piloted and grew inbound marketing strategy utilizing social media strategy, SEO, SEM and website CTAs.Positioned a national technology company for entry into cloud communications market entry using proven marketing methods. Continually analyzed program performance and competitive position to evolve strategy over time. Selected Contributions: - Grew digital marketing pipeline from non-existent to 4 million dollars and counting.- Increased organic search traffic by 12% - Increased website traffic by 14% - Increased website leads exponentially - Key member of strategic cloud product team developed and implemented growth strategies which resulted in 57% year over year growth. - Set and prioritized $1,000,000 marketing budget, continually compared and analyzed actual results against plans and forecasts. - Developed direct report skills and know-how; provided coaching and feedback to increase performance and marketing ROI.

Boston, Massachusetts, Us

Directed the development and deployment of NWN's marketing strategy encompassing integrated marketing initiatives designed to penetrate and grow segmented target markets.Selected Contributions:- Introduced national email nurture strategy for various lines of business optimizing performance of open and click through rates, leading to increased qualified leads. - Created a national content road-map for focus business solutions to increase customer engagement with account managers. - Led and coached a high performing marketing department supporting the top two regions (out of 4) in the country. - Worked to increase regional partner marketing funding, exceeding goals YoY- Led website selection and implementation process.

Boston, Massachusetts, Us

Worked to expand brand visibility and lead generation for the New England Region. Introduced and developed new marketing strategies such as multi-touch marketing campaigns to increase regional revenues and expand brand awareness.Selected Contributions:- Worked to identify new regional marketing opportunities to increase brand exposure and attract our target audience, providing high impact opportunities for account managers- Cultivated more new pipeline than any other regional marketing manager in the company.

- Drove national strategy for marketing team including branding and demand generation; growing pipeline from non-existent to 4 million dollars and growing. This is essentially the same as the first line item above…- Increased annual partner funding from 5 key partners by over 40%, resulting in an increase of brand presence for CBE.- Directed the development and implementation of new branding strategy, resulting in consistent product presentation across all product lines.- Organized website redesign and introduced SEO for increased functionality and online brand awareness, grew incoming leads by 27%.- Created social media plan for company utilizing Facebook, Twitter, LinkedIn and Blogs to reach customers and prospective leads.- Instituted company-wide data mining project with an ROI of over $500,000 in the first quarter alone.

Amsterdam, North Holland, Nl

Managed marketing for Embedded Engineering, Petroleum Engineering and Mechanical Engineering lines.- Worked with marketing manager to create yearly marketing budget allocating dollars across four product lines.- Managed direct marketing campaigns including direct mail and email- Planned tradeshow logistics, developing show schedules, managing budget, creating inviting exhibit to showcase books and author signings.- Created and executed marketing campaigns including brochures, space ads and direct mail pieces for promotion of the computer, chemical and petroleum engineering books product line.- Recipient of the “Above and Beyond” award in February 2006

Amsterdam, North Holland, Nl

Tactical marketing for Embedded Engineering, Petroleum Engineering and Mechanical Engineering lines.- Created and executed marketing campaigns including brochures, space ads and direct mail pieces for promotion of the computer, chemical and petroleum engineering books product line- Instituted and maintained partnership with sixsigmazone.com for mutual promotion of each company’s product- Provided trade show support, traveled to shows, supported sales effort at show, coordinated orders after the show and dealt with any issues that came up on site rketing

Provided graphic design and advertising expertise to sales team- Create credit card designs, advertisements and sales proposals for the for-profit, non-profit US and Canadian Teams- Provide graphic design training to other sales assistants- Assist in the conversion of 300 credit card portfolios from First USA to MBNA America- Sales Advocate of the Quarter – 2nd Quarter 2002, 2nd Quarter 2003, Sales Assistant of the Year – 2003

Bachelor Of Science (Bs), Marketing

Education record