Leigh Mckenzie

Leigh Mckenzie Email and Phone Number

Head of SEO @ Backlinko // Growing revenue with content that converts // DM me to talk strategy @ Semrush
Leigh Mckenzie's Location
Philadelphia, Pennsylvania, United States, United States
About Leigh Mckenzie

👋 Hi there! I’m Leigh.✅ A decade of SEO and digital strategy expertise.✅ Dedicated to improving brand performance online.✅ Expert in competitive analysis, keyword research, and content strategies.✅ Knowledgeable about complex technical setups and site migrations.At Semrush, I’m working with a cross-functional team, producing 50+ new pages per month. Year to date, our efforts have driven a 40% uptick in organic traffic and 80% boost in revenue.🛠️ What I Do• Perform competitive analysis and keyword research to outmaneuver rivals.• Craft compelling content that attracts and converts.• Conduct thorough technical audits to optimize site performance.• Build site authority with strategically earned backlinks.🏆 Highlighted Projects• Travel SEO: Led Sandals Resorts' SEO strategy, generating over $80M in revenue through optimized content, links, and technical improvements.• DTC Ecommerce: Developed a comprehensive SEO plan, increasing organic traffic by 200% and revenue by 440%, by optimizing both top and bottom-of-funnel content.• Directory SEO: Established a successful local business directory from scratch, attracting 5.1M users and 6.2M sessions, and generating significant monthly profits.• International SEO: Spearheaded a growth strategy for a German automotive brand, achieving top US keyword rankings and an 54% organic traffic increase.Interested in collaborating? Let’s chat!

Leigh Mckenzie's Current Company Details
Semrush

Semrush

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Head of SEO @ Backlinko // Growing revenue with content that converts // DM me to talk strategy
Leigh Mckenzie Work Experience Details
  • Semrush
    Program Manager
    Semrush Aug 2024 - Present
    Boston, Massachusetts, Us
  • Semrush
    Growth Manager, Owned Media
    Semrush Sep 2023 - Aug 2024
    Boston, Massachusetts, Us
  • Backlinko
    Head Of Seo & Growth Strategy
    Backlinko Sep 2023 - Present
    Cheyenne, Wy, Us
  • Traffic Think Tank
    Community Advocate
    Traffic Think Tank Jan 2023 - Present
    Philadelphia, Pennsylvania, Us
  • Underfit
    Owner
    Underfit May 2019 - Present
    St Louis, Missouri, Us
  • From The Future
    Vp Of Digital Strategy
    From The Future Jan 2020 - Sep 2022
    Philadelphia, Pennsylvania, Us
    Directed client strategy within six sub-departments along with twelve direct reports for SEO, content, link building, analytics, design, and development to meet set objectives. Facilitated cross-department collaboration amongst team members and the development of key strategy deliverable processes.• Achieved desired goals by supervising a high-performance team on monthly planning and standardization of deliverables to ensure the continuation and enhancement of services.• Balanced concurrent priorities in forging valuable client relationships across various industries and integrating ambitious strategies to enhance traffic channels and capture continuous revenue growth.
  • From The Future
    Director Of Seo
    From The Future Jan 2019 - Dec 2019
    Philadelphia, Pennsylvania, Us
    Ensured smooth workflow by overseeing client strategy across two sub-departments with eight direct reports in SEO, content, and link building. Utilized information from first-party and third-party data sources to generate keyword research reports, conduct competitor analysis, formulate link-building strategies, develop content marketing plans, and perform landing page optimization.• Coordinated with client teams to implement growth-focused SEO objectives via technical SEO, site architecture, content strategy, and link building.• Restructured client scopes of work to streamline high value activities in SEO improvements, content production, and link acquisition to improve client results and retention.
  • From The Future
    Senior Seo Strategist
    From The Future Jan 2018 - Dec 2018
    Philadelphia, Pennsylvania, Us
    Oversaw end-to-end activities associated with the SEO process by conducting audits, keyword research, and content strategy. Identified opportunities by conducting keyword research to optimize website content and improve organic search visibility.• Standardized several SEO deliverables including keyword research, technical SEO audits to train new employees.• Monitored and tracked client website traffic and performance using Google Analytics and Search Console.
  • From The Future
    Seo Strategist
    From The Future Jan 2017 - Dec 2017
    Philadelphia, Pennsylvania, Us
  • From The Future
    Seo Specialist
    From The Future May 2016 - Dec 2016
    Philadelphia, Pennsylvania, Us
  • From The Future
    Seo Apprentice
    From The Future Jun 2015 - Apr 2016
    Philadelphia, Pennsylvania, Us
  • Muhlenhaupt + Company, Llc
    Marketing Intern
    Muhlenhaupt + Company, Llc Jun 2015 - Aug 2015
    Manayunk, Pa, Us
    • Developed WordPress themes and template files using HTML, CSS, PHP and Bootstrap for client projects.• Performed weekly activities to improve websites for search engine optimization.• Conducted quality assurance tests on all projects.
  • Fox Management Consulting, Temple University
    Program Assistant
    Fox Management Consulting, Temple University Aug 2014 - Dec 2014
    Philadelphia, Pennsylvania, Us
    • Developed a Salesforce database to manage over ongoing projects and over 500 contacts.• Introduced software that improved workflow by linking Outlook and LinkedIn to the database.• Produced custom reports for clients, contacts, and projects.
  • Hue Fusion Food Market
    Marketing Manager
    Hue Fusion Food Market Aug 2014 - Dec 2014
    • Developed a new website that reached 905 unique visitors over 3 months (158% increase)• Generated at least 344 digital leads, including phone number and map view clicks.• Increased Facebook ‘likes’ by 72.38% and Twitter followers by 933%
  • Praline Bakery & Bistro
    Marketing Manager
    Praline Bakery & Bistro Apr 2012 - Jan 2013
    • Designed and developed a new WordPress website, increasing web traffic by 15% per month over a six month period. • Researched marketing opportunities and developed a comprehensive online advertising campaign, utilizing Google and Facebook ad networks.• Procured graphic design services for the company’s print materials.

Leigh Mckenzie Skills

Digital Marketing Seo E Commerce Online Marketing Microsoft Office Marketing Google Adwords Social Media Wordpress Research Microsoft Excel Google Analytics Search Engine Optimization Seo Audits Web Design Powerpoint Email Marketing Digital Strategy Customer Service Html 5 Facebook Marketing Css3 Php User Experience Design Dreamweaver E Commerce Seo Salesforce.com Administration Mysql

Leigh Mckenzie Education Details

  • Temple University
    Temple University
    General
  • Walt Whitman High School
    Walt Whitman High School
    High School Diploma

Frequently Asked Questions about Leigh Mckenzie

What company does Leigh Mckenzie work for?

Leigh Mckenzie works for Semrush

What is Leigh Mckenzie's role at the current company?

Leigh Mckenzie's current role is Head of SEO @ Backlinko // Growing revenue with content that converts // DM me to talk strategy.

What is Leigh Mckenzie's email address?

Leigh Mckenzie's email address is le****@****ure.com

What is Leigh Mckenzie's direct phone number?

Leigh Mckenzie's direct phone number is +130164*****

What schools did Leigh Mckenzie attend?

Leigh Mckenzie attended Temple University, Walt Whitman High School.

What are some of Leigh Mckenzie's interests?

Leigh Mckenzie has interest in Playing Soccer, New Technology, Programming, International Travel, Investing, Personal Development, Reading, Poverty Alleviation, Hiking, Swimming.

What skills is Leigh Mckenzie known for?

Leigh Mckenzie has skills like Digital Marketing, Seo, E Commerce, Online Marketing, Microsoft Office, Marketing, Google Adwords, Social Media, Wordpress, Research, Microsoft Excel, Google Analytics.

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