AMA's Women's Leadership Center supports the advancement of professional women through community and meaningful education. Our efforts provide a safe space to for women to take risks and practice skills so they can return to work and apply what they learned with confidence. • Develop benefits to create new, accessible, global membership for professional women• Craft development solutions for organizations to support the advancement of women and reach diversity and inclusion goals• Organize and develop women’s event programing including sourcing speakers, marketing, content and host event• Speak as WLC expert on panels and as keynote speaker• Facilitate workshops and events• Design and present webinars• Create marketing strategy, both online and off line for member engagement and membership growth

• Evolve AMA brand to provide consistent, contemporary experience• Transform Creative Dept into full-service internal agency supporting all departments through traditional and digital communications• Implement cloud-based collaborative project management tool• Optimize catalog, email and web pages to increase engagement, leads and conversions• Build email strategy to increase subscribers and create growth in channel revenue• Lead catalog redesign test to increase seminar registrations and elevate brand

The National Association of Professional Women (NAPW) is the largest networking organization of professional women in the United States. As Marketing Director, I built integrated communication strategies including digital and direct mail, leading to increased engagement with 850K members and potential members. Additionally, I managed a Creative Team of 13 including press release writers, editors, designers and community management. Our goal was to deliver engaging content and effective call-to-actions with a focus on brand consistency and achieving our messaging goals. Upon the NAPW's merger with Professional Diversity Network (PDN), I managed all of our rebranding efforts. Some noteworthy achievements include: • Lead brand evolution• Increased member engagement through emails from 4% to 15% on average by adjusting marketing strategies and revamping of brand voice• Redesigned member welcome kits, saving $200K+ annually• Implemented Local Chapter communications to increase in-person and virtual engagement• Created and implemented member retention efforts by establishing an email and direct mail campaign reiterating the benefits of membership and renewal reminders; email campaign resulted in a 40% open rate• Created branded materials for national conferences; worked closely with video and production team to bring complete look/feel to life; successfully directed 15 promotional videos• Improved and streamlined in-house process for producing our yearly 400-page book "Legacy"

As the CD, I maintained up to 20 one-on-one relationships at a time with a New York City focused client portfolio to attract more diverse applicants for recruitment efforts, with project management from conception to completion. Some notable responsibilities and achievements include:• Directly worked with all publications; negotiated optimal advertising rates and placement• Purchased advertising space for print and online platforms• Consistently stayed under budget while achieving a growing profit for CMA• Managed work-flow ensuring all ads were delivered properly and on-time• Designed advertisements, recruitment and legal notices for journals, newspapers, magazines and online platforms• Created online advertisements and posted recruitment positions using HTML• Designed company re-brand providing a new, fresh face

I worked closely with the Art Director and all clients to develop successful advertising strategies. I conceptualized, designed and prepared all projects for the press and maintained websites, created eblasts and web banners. I also designed signage, truck skins, t-shirt designs, brochures, ads, logos/branding and advertisements.