Lori Mcneill Email & Phone Number

Redding, California Area

Our mission is to create and empower a global community of people who are using data and technology to create positive social change. We seek to develop leaders that will fill opportunity and influence gaps that exist in the civic tech, tech-for-good, and data-for-good spaces, both geographically and demographically.➤ HOW WE DO IT:1. We host the annual.

Redding, California, United States

My speaking engagements include:🎙️🎤 Host and Producer of The Civic Hacker Podcast, 2020 to present💼 “Careers in the Digital World,” at the Redding AAUW Women in STEM Conference, 2017🚀 “Inspiring the Next Generation of Analysts,” at eMetrics Summit, 2017💡 “No Dev Resources? No Problem! 6 Technical Hacks for Analytics Practitioners,” at Analytics Summit, 2016

Redding, California, United States

• As a remote Analytics Consultant, my primary role is to enhance the capacity of organizations to leverage data and marketing optimization technologies effectively. This involves a blend of strategic advisory and.
• Work with product managers to adopt metrics and KPIs that align with business goals and objectives.
• Implement digital data collection tools such as Google Tag Manager and Google Analytics.
• Create measurement specifications for website and app data collection.
• Create reports that integrate multiple internal and external data sources using interactive reporting tools.
• Improve the accuracy and clarity of clients' existing dashboards.

Redding, California Area

As the executive director of this phenomenal local non-profit, I dedicated myself to empowering young women with our guiding principle: "Inspiring All Girls To Be Strong, Smart, and Bold". My role included but was not limited to the following:🚀 Fund development leadership: I spearheaded fundraising initiatives to ensure sustainable growth and impactful.

Redding, California Area

• In this remote role, I empowered our marketing team to achieve higher ROI on all initiatives by introducing and implementing advanced data collection, analytics, and optimization strategies.During this time, I did the.
• Developed and implemented roadmaps for product development and optimization testing for more than 13 brands
• Led analytics governance and marketing technology implementation projects including adoption of Tableau Sever, Marketo, Google Tag Manager, and Optimizely
• Launched formal conversion rate optimization testing practice, including remote usability testing to inform product development
• Managed product development and partnerships for mobile apps supporting people in recovery
• Served as “Data Translator” to senior executives and colleagues across the organization

• As a Web Analytics Manager at Taylor Corporation, I led the analytics domain across over 25 business units and provided expert guidance to Fortune 500 clients. My role was pivotal in enhancing data accuracy, driving.
• Analytics leadership and training: Spearheaded the analytics efforts, offering mentoring and training to improve the analytical capabilities within Taylor Corporation and for our high-profile clients.
• Significant error reduction: Successfully reduced reporting errors by up to 51% for critical metrics, enhancing data reliability for top clients through meticulous analytics tool configuration and data quality.
• Strategic PPC campaigns: Devised effective pay-per-click campaign strategies grounded in comprehensive analyses of AdWords and site data, optimizing digital advertising efforts.
• SEO and traffic monitoring: Developed and maintained dashboards for continuous SEO performance tracking, facilitating detailed evaluation of search traffic trends and impacts.
• Analytics implementation projects: Managed the deployment of SiteCatalyst and Google Analytics, encompassing the entire spectrum from setting business requirements and KPIs to ensuring tool configuration and quality.

In this role, my focus was to enable data-driven decision-making across the organization via ownership and execution of company analytics strategy.

• My focus at DermStore was to derive insights from data to provide decision support for executive management, inform optimization strategies across all digital marketing channels, and increase revenue from the.
• Lead iterative A/B and multivariate testing program using Adobe (Omniture) Test and Target for several upsell campaigns where resulting conversion rate increases ranged from 17 to 300 percent
• Developed and implemented a predictive model for direct mail catalog campaigns that resulted in a 175% increase in ROI while preserving sales volume
• Prevented unnecessary spending and the loss of over $500k in annual sales through analysis of shipping policy test data

El Segundo, California, United States

In this contract role, I supported the strategic planning team by developing a dashboard and scorecard to provide data and insights for several of their major automotive client’s web properties.

In this role, I defined clients’ environmental sampling and analytical needs. Additionally, I coordinated with laboratory staff to meet or exceed both internal and external requirements.

During my time with ELORET, I developed novel coating materials and methods, led and participated in research projects, and procured funding for research of space vehicle applications while managing the Thermal Protection System Materials Development Laboratory at the NASA Ames Research Center.

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