Liliya Melchor Email & Phone Number

Canada

Toronto, Ontario, Canada

* Developed, managed and strategically executed effective marketing and social media marketing strategies(including campaigns and other promotional initiatives) to communicate the features and benefits of products to customers, ensuring alignment with the company’s marketing objectives to increase sales, grow market share and improve profitability.*.

Toronto, Canada Area

*Developed, managed and executed social media marketing strategies.*Full Instagram/community management (overall look and feel; content creation and editing, copywriting; automated scheduled daily posts, comments, responses, mentions, reposts, tags, DMs management)*Created and managed targeted IG and FB ads*Partnered with Influencers to leverage social to.

Vaughan, Ontario

• Developed a Social Media Marketing plan, analyzed competitors and target audience (consumers and customers), created a content calendar across three major social media platforms (Instagram, Facebook, LinkedIn).
• Analyzed the company's social media channels to understand the strengths and weaknesses. Identified various areas of improvements.
• Conducted research on consumers and customers ( potential and existing franchise partners) that resulted in a deeper understanding of their needs and helped create future content rubrics.
• Developed recommendations for managing three major social media platforms, which included strategic hashtags, best posting days and times, target audience-oriented content and potential opportunities for growth.
• Created and shared content utilizing an automated online publishing tool (Hootsuite). The company's social media engagement received a 500% likes increase, 400% more people found posts by strategic hashtags.

Toronto, Canada Area

• Assisted in the development, implementation and execution of sponsorship strategies.
• Conducted a Market Research and analyzed competitors and market drivers to provide accurate and timely information for strategic and operational decisions.
• Coordinated weekly meetings and contact reports.
• Supported financial management of sponsorship and events portfolio including opening and tracking jobs, completed estimates, PO requests, invoices and expenses within the sponsorship and events team.
• Conducted a business development research that resulted in acquiring 30% more potential new clients by the end of the internship.

Moscow, Russian Federation

*Supported Senior Marketing Manager in developing and implementing marketing strategy and campaigns, *Managed social media page, worked closely with copywriters, photographers/videographers*Conducted market research: identified market opportunities and gained a better understanding of customer needs*Planned and executed events and online campaigns

Ontario College Graduate Certificate, Event Marketing - Arts, Entertainment And Sports, Gpa 3.9/4.0

Activities and Societies: Tutored Strategic Marketing students. Graduated with Hounours (GPA 3.9/4.0)

Ontario College Graduate Certificate, Marketing/Marketing Management, General

Master'S Degree, Tourism And Travel Services Management