Leslie Fox Email & Phone Number

New York, Ny, Us

Brooklyn, Ny, Us

SakeBrooklyn is the ONLY American craft sake brewery with a deeply-experienced, award-winning Japanese master brew team. Using traditional sake brewing techniques, we are producing an authentic higher quality, better tasting product here in the US. We are creating a product that stands on the shoulders of the ancient tradition of sake, using American ingredients and a flavor profile for the American palate. SakeBrooklyn invites drinkers to discover the rich tradition and culture of sake, which is as much about sharing it and enjoying it with others as it is about the product. We are currently in development and look forward to opening soon!

New York, Ny, Us

Serve as a trusted strategic advisor to companies undergoing significant growth. Develop cohesive strategic visions, aligning boards, employees and other key stakeholders around growth activities, and design execution plans to ensure the success of the strategy.

New York, Ny, Us

As the Senior Vice President of Membership & Strategy, I was responsible for leading transformational efforts around membership growth, diversification and engagement and positioning ICSC to guide the retail real estate industry as it experienced significant disruption and evolution.

New York, Ny, Us

I was promoted to take on the role of Chief Strategy Officer in 2017. As part of this role, I conducted a competitive benchmarking, business model review and gap analysis that served as the basis for the CEO's 5-year business plan. Initiatives include upgrading enterprise and CRM platforms, diversifying the membership to attract newer players in the retail space, enhancing marketing capabilities and recruiting young talent into the industry. I was responsible for communication of the transformational changes associated with the plan and how it serves the industry and the organization’s members.I also continued to manage activities with ICSC's Board of Directors, represent the CEO at public events and serve as his proxy at meetings.

New York, Ny, Us

As ICSC engaged in an organizational restructuring, I was responsible for implementing the CEO’s vision, mission and values and actively leading organizational change both internally and externally. Replacing the COO, I assisted the CEO in planning and directing administrative, staffing, and operational activities. I directly managed our talent and management information system teams and led both departments through a complete transformation around purpose and capabilities.I also provided oversight and guidance on high priority projects on behalf of the CEO and our Board of Directors and represented the CEO at public events and served as his proxy at meetings.

New York, Ny, Us

I managed the communications, public education, social media, and grassroots components of our top public affairs campaign. I worked on everything from managing our brand identity and developing our messaging as it relates to the public policy issue to identifying key media markets and building grassroots champions to forward our position. I also determined which social and new media platforms would most effectively engage target audiences. In 2013 ICSC was awarded the 2013 Gold SABRE award for best public affairs campaign. In 2014, I was recognized as one of 3 finalists out of 47 nominees for the Excellence in Advocacy Award in a Federal Issue Campaign by the Professional Women in Advocacy Conference. In 2015 our "Sale is a Sale"​ campaign won the 2015 Telly Award for Regional TV and Multi-market Cable.I also leveraged my reputation and issue expertise to increase ICSC’s role as an influential leader within the public policy sphere. I acted as the face of our organization at meetings that included Members of Congress, Governors, state legislators and other public officials, as well as other trade associations and policy organizations. In this capacity I served as a keynote speaker, moderated panels, contributed as a panelist and regularly participated with a special state legislator task force to represent the industry. I also recruited organizations to partner with us on special initiatives.Additionally, I worked to get our members more involved in the political process. This effort included keeping the membership informed of legislative issues impacting the industry as well as tips about communicating effectively with public officials. In 2014 ICSC was awarded a bronze Telly in the Film/Video category for its instructional "how to lobby" video, which provided tips to ICSC members on how to have a successful meeting with an elected official.

Alexandria, Virginia, Us

I managed email and interactive marketing campaigns for multiple clients, including several national brands such as Maggiano's, Chili's, bd's Mongolian Grill and Subway. I worked with clients to segment their audiences and develop target messaging that resulted in open rates that exceeded industry benchmarks. I was also responsible for managing a direct report. One of my proudest moments is when my first assistant was promoted to Account Executive.

Hershey, Pennsylvania, Us

I worked on the iconic Reese's brand where I was responsible for developing a strategic plan to refocus the Reese's Pieces line. I analyzed profitability, competitive environment, sales trends and consumer behavior, which resulted in me identifying a new target audience. I developed a new marketing plan for this group which was projected to generate an additional $8 million in sales. I also launched a product extension for the Reese's brand, which required management of seven different departments within the company, as well as the creative work produced by an outside agency.

Herndon, Va, Us

I managed policy issues in the states and developed action plans to address priority legislation impacting the commercial real estate industry. My work included organizing coalitions of organizations to maximize resources on policy initiatives, identifying local influencers to engage in legislative efforts and testifying on behalf of the industry before state legislatures.

I launched BOMA's first formal state government relations program. This public affairs effort focused on improving BOMA's brand awareness among key stakeholder groups. I was also responsible for coordinating the public affairs efforts of the 90+ local BOMA associations and developing a more unified messaging approach across all local associations on select initiatives.

Washington, Dc, Us

I managed state collations and contract lobbyists, as well as assisted chapters nationwide with a brand realignment after the national organization completed a major re-branding initiative.

Mba, Marketing And Strategy

B.A., Government