Lauren Gilmore Email & Phone Number

Houston, Texas, United States

As a proven strategic communications and public relations strategist on a mission to end the cycle of bad content, I honed my skills for various clients and organizations, including TNW, ABN AMRO, Adobe, and Netflix. I create, curate, and syndicate content to increase brand awareness and conversation rates. I've managed a broad range of communications and public affairs. There's no business goal I can't achieve by maximizing the impact of PR and thought leadership. Let me build you a robust marketing and communications plan. Let me guide your editorial strategy to great heights.

Calgary, Alberta, Canada

• Created and implemented communications, marketing, and publicity strategies• Created, implemented, and managed internal communications workflows• Created and edited communications pieces such as presentations, speeches, releases, proposals, and reports• Rebranded and realigned goals of newsletters (increased subscribers by 38%)• Media relations and outreach (increased media mentions by 70%)• Organized large events including forums and tradeshows (increased overall participation by 44%)• Managed event and departmental budgets• Sourced speaking, sponsorship, and award nomination opportunities

Haarlem, Netherlands

• Oversaw and executed the complete workflow of content creation • Maintained and increased editorial output and audience views• Ensured VR's tone of voice is always present and consistent • Stayed up-to-date on SEO and social media best practices• Initiated, established, and headed internal #sharingiscaring program• Managed communication and actively cultivate media relationships• Ensured appropriate structures, systems, competencies and values are developed to meet and exceed marketing plan goals• Managed social media outlets and consistently hit goals for increased follows and audience participation• Analyzed tools (Google Analytics, MailChimp) to track and increase SEO and newsletters• Hands-on execution of day-to-day PR program including creating and overseeing publicity calendar, tracking opportunities, and preparation, creation and distribution of publicity materials for print and online media

Amsterdam, Netherlands

• Managed the complete workflow of editorial focusing on contributor and feature posts• Reader advocate and educated clients on publishing and digital marketing best practices• Created content strategies for all clients and sponsored posts (increased client retention by 24%)• Created digital advertising strategies for all clients, including display ads, organic and paid social ads, and general programmatic ads• Oversaw, directed, and edited an army of 20+ writers and 250+ contributors

Houston, Texas

• Managed communication and actively cultivated media relationships• Ensured appropriate structures, systems, competencies and values were developed to meet and exceed marketing plan goals• Managed social media outlets and consistently hit goals for increased follows and audience participation• Analyzed tools (Google Analytics, Host Monster) to track and increase SEO and newsletters• Assumed overall responsibility for developing annual marketing plan• Coordinated and executed website relaunch and maintained website updates• Facilitated fundraising and brand strategies to increase subscription and ticket sales• Initiated and managed ALH young professionals group• Hands-on execution of day-to-day PR program including creating and overseeing publicity calendar, tracking opportunities, and preparation, creation and distribution of publicity materials for print and online media• Coordinated ad and e-mail exchanges with partner organizations• Assisted with all donor and fundraising events and front-of-house duties at concerts• Managed volunteers and interns• Coordinated guest artist travel and accommodations• Built and maintained relationships with donors, patrons, partners, and other arts organizations• Recommended methodologies and plans to Board members• Headed event management duties including event timeline, contracts, budgets and reception and catering services

Houston, Texas

• Coordinate all events and meetings including annual gala/silent auction, Opening Night Celebration, The Late Set jazz gala, concert receptions, Ensemble Member house parties, and Board, Committee, and Executive meetings• Event management duties including manage vendor contracts , develop and implement budget, devise and maintain timeline of entire event regarding set-up, break-down, and hour-by-hour event movement• Assist with final reports and grant applications as needed• Develop and manage Da Camera’s Young Professional’s Group including concept, communication, marketing, and events• Clerical duties including calendar management, implementing and maintaining filing system, researching grants and various funding, donation acknowledgments, creating and compiling all materials for board meetings, maintaining general donor records and files, maintaining all event records, and producing weekly department financial reports

Houston, Texas

• Provided oversight and support for online marketing, events, and fundraising• Coordinated guest artist’s travel and accommodations • Built and maintained relationships with donors, patrons, and other arts organizations• Recommended methodologies and plans to Board members• Managed artist and vendor contracts• Headed event management duties including event timeline, contracts and reception and catering services• Coordinated, trained and managed volunteers • Clerical duties included implementing and maintaining filing system, donation acknowledgments, financial coding• Website updates• Manage social media outlets

Houston, Texas

• Brought and maintained rank of stores from eighth in country to second in YTD sales• Generated solutions to better improve product and marketing including advising managers and buying offices on best products for local market• Independently audited and maintained inventory levels• Sales and training to individuals and retailers• Scouted and acquired top positions and merchandising of all products

Bachelors Of Art - Music, Marketing

Marketing And Strategic Communications

Music Education - Instrumental

Activities and Societies: Tau Beta Sigma (Vice-President of Membership)