As a guest lecturer at Esade and an independent consultant, I leverage my 25+ years of experience in marketing and commercial leadership to help businesses grow and transform in the fast-moving consumer goods (FMCG) and food industry. I have a certified advisory board member credential from the University of St. Gallen, and a master's degree in marketing management from the same institution.I have a proven track record of providing compelling vision, strategies, and execution for blue chip FMCG companies, such as Iglo Foods Group, where I served as the chief marketing officer and a member of the executive board. I have expertise in scoping and leading transitions to new categories and business models, managing large, remote, and complex multicultural teams, and turning around substantial ailing companies. I have also developed and implemented global and regional brand strategies, including innovation and digital strategies, that prioritize emerging consumer trends, market and portfolio optimization, and performance enhancement. I am passionate about creating value for customers, stakeholders, and society, and I thrive in challenging and dynamic environments.