Representação Comercial para Médias e Grandes Redes Off Trade, busco indústrias, fabricantes e Distribuidores que buscam entrar nesse mercado na Capital de São Paulo.

Diagnostic Analysis: Assess the current situation of the company, identifying strengths, weaknesses, opportunities, and threats.Strategic Planning: Assist in formulating long-term strategies, defining goals, and identifying necessary resources.Process Improvement: Map and optimize internal processes to increase efficiency and reduce costs.Change Management: Help implement organizational changes, ensuring a smooth transition and engaging employees.Training and Development: Provide workshops and training to equip the team with new skills and knowledge.Financial Analysis: Examine the company's finances to offer recommendations on cost management, investments, and profitability.Market Research: Conduct research to understand industry trends, consumer behavior, and competition.Product Development: Assist in the creation and launch of new products or services, from conception to marketing.Reporting and Presentations: Prepare detailed reports with recommendations and present findings to top management.Ongoing Support: Offer follow-up and support after implementing solutions, evaluating the effectiveness of changes.

* Reporting to WW Inc. President & CEO*Leadership of the Commercial Team in São Paulo/Rio de Janeiro:* Developed and implemented commercial strategies with the direct sales team, inbound representatives, and distribution chain.*Management of CRM Indicators:* Oversaw CRM, Sales Force, Geofision, and Power BI metrics.*Collaboration with Marketing:* Coordinated with the Marketing team to manage trade marketing actions and product mix management, including sell-in and sell-out strategies.*Total P&L Management of the B2B Channel:* Managed Take Rate, trade marketing investments, and commercial team bonus strategies.*Key Achievements:**National Contract with Sam's Club:* Responsible for a national contract with Sam's Club, with a gross business volume of $3.5 million across more than 30 points of sale. *Successful Negotiation with Grupo GPA:* Secured and negotiated a contract with Grupo GPA's "Pão de Açúcar" for the top 100 stores in the premium channel, featuring Garzon wine line. Achieved a 50% increase in volume above projections.*Improvement in Off Trade Channel Margin:* Enhanced the contribution margin of the Off Trade channel by 4%.

- *Reporting to the President & Founders*- *Restructuring and Implementing a New Commercial Strategy:* Developed and implemented a new inbound and outbound sales and marketing strategy.- *Internalization of the Commercial Team:* Managed the internalization of the commercial team and developed the Human Resources Department (DHO).- *Awareness Generation:* Created awareness of 3.6 BPS in the B2B market, resulting in a 300% increase in inbound lead generation.- *Analysis of Communication and Distribution Strategies:* Analyzed communication and distribution strategies.- *Leadership in Implementing Salesforce and Geofision:* Led the implementation of Salesforce and Geofision, and introduced new business metrics.- *Development of Analytical Tools:* Designed and implemented tools to support sales and marketing channel analysis.- *Intranet Implementation:* Launched the Intranet with the HR and Internal Marketing teams and conceptualized and launched the first National Sales Convention.*Key Achievements:*- *15% Increase in NMRR:* Achieved a 15% increase in Net Monthly Recurring Revenue within 6 months of restructuring and implementing inbound as a new revenue source.- *150% Growth in Vending Machine Segment:* Increased the vending machine segment by 150% in the corporate channel.

- *Leadership of Nespresso Professional (B2B) Projects:* Led on-site projects in collaboration with the marketing agency.- *Client Relationship Management:* Managed major C-level client relationship initiatives, including exclusive brand events such as the “Trophy Brasil Nespresso” Golf Championship.- *Key Account Prospecting:* Prospected and engaged with key account clients.- *Detailed Client Analysis:* Conducted detailed analysis of active clients and identified opportunities for new contract formats.- *Global Recognition:* Recognized globally for closing the largest national contract (Claro, Embratel, Net), resulting in the largest fleet of machines at a single client.- *Initial and Global Contract Management:* Managed the initial contract and global expansion of five additional units in South America for Roche.

- *Prospecting and managing large accounts in the B2B Offices segment;*- *Budget management (Capex) for strategic clients, including field visits with distributors and the team;*- *Experience in customizing proposals for Key Accounts (KA);*- *Project leadership for Hunter and Farmer teams;*- *Acting as an internal multiplier and overseeing new consultants;*- *Highlight: closed a contract with Vivo, allowing employees access to professional-grade machines;*- *Responsible for consolidating the first Global contract under exclusivity, granted to 2,400 employees. Achieved global recognition on the Global intranet.*

* *Prospecting and managing accounts in the B2B Offices segment* * *Developing relationships and acquiring key accounts* * *Mentoring and developing new consultants within the team* * *Creating customized proposals for Key Account (KA) clients*

- *Working in the Hospital, Clinic, and Pharmaceutical segments;*- *Responsible for creating commercial and strategic planning;*- *Acquisition and development of new accounts and markets;*- *Marketing plan for the customer portfolio;*- *Continuous development of Key Accounts;*- *Responsible for initiating commercial relationships with Large Accounts;*- *Developing reports for Company objective alignment (KPIs);*- *Interface with the Finance Department to align delays and delinquency;*- *Active participation in the development and execution of Marketing Campaigns;*- *Recognition for achievements with large accounts such as Hospital Santa Catarina, HCor, São Luiz, Paulistano, Einstein, and Sírio Libanês.*

• Prospecção em agências de publicidade para venda de espaço em revista e Site• Desenvolvimento de relacionamento e aquisição de contas-chaves• Reestruturação de propostas comerciais e alinhamento de spich em reuniões de apresentação• Acompanhamento e desenvolvimento de novos consultores dentro da equipe• Responsável pela personalização do mix de produtos da empresa para maximizar sua receita potencial • Desenvolvimento de relatórios para alinhamentos de KPI’s • Conquista de contas importantes de médio e longo prazo • Implementação de projetos de parcerias com agências para alavancar as vendas • Desenvolvimento de carteira de clientes inativa (follow up banco de dados)

• Desenvolvimento e aquisição de contas-chaves• Reuniões semanais com Country Manager para alinhamento do negócio comercial• Aquisições de contas multinacionais expandindo projetos para toda a América Latina• Responsável por trazer empresas parceiras para desenvolvimento de novos projetos • Desenvolvimento de relatórios para alinhamentos de KPI’s com todos os setores da empresa • Recuperação de clientes inativos na carteira • Responsável pelo início da relação comercial com Contas importantes para a empresa

• Gestão de equipe de vendas com 40 colaboradores no segmento de varejo (venda balcão)• Responsável pela equipe de vendas, reuniões semanais para alinhamento dos KPI’s • Gestçao de Pessoas - motivar e monitorar todos os colaboradores da equipe• Reuniões semanais com Diretor Comercial para alinhamento do negócio • Reestruturação do departamento comercial para alcançar objetivos de crescimento da empresa (contratações e desenvolvimento de talentos)• Responsável por aplicar metas para equipe de vendas plano e incentivo e método de comissionamento• Responsável pela personalização do mix de produtos da empresa para maximizar sua receita potencial • Responsável pelo plano de expansão dos pontos de venda superando o objetivo imposto pelo Presidente da empresa em 300% • Conquista de grandes contas coorporativas para alavancar as vendas • Desenvolvimento de relatórios para alinhamentos de Kpi’s com todos os setores da empresa