L. Mitchell Email and Phone Number
I am a Senior UX and Visual UI Product Designer with 15+ years of experience designing for the full product lifecycle, including responsive websites, mobile apps, eCommerce platforms, CMS and Admin systems. I'm Tech-savvy, Agile-trained, and Accessibility-certified. PORTFOLIO + CASE STUDIES: http://www.newleafinteractive.com .My approach:Transparent, collaborative, and user-centered, with a focus on business outcomes, during the full product lifecycle, from initial launch through iterative feature improvements.Visual Design & Prototyping:Extensive experience as visual designer and art director, with Design System and Pattern Library approach. Comfortable with CMS and LMS templates. Tools used include: Figma, Sketch, Adobe XD, Invision, Miro, and Webflow (ultra-high tool) UX Research:Able to provide full scope of discovery through validation, including prototyping (ultra-high and low-fi), mapping exercises, competitive analysis, heuristic review, and secondary research analysis.UX Leadership & Facilitation:Experienced at workshop facilitation, including feature prioritization, assumption mapping, and UX roadmappingTech:I speak Programmer, both backend and frontend. I'm able to understand discussions around React/Angular, component versioning, frameworks, content ingestion, search indexing, and 3D asset pipelines. I also understand far too much about HTML and CSS, and in the past have built websites and emails myself.Analytics:Working with Analytics tools are also part of my job, including Pendo, Mouseflow and Hotjar.Brand Experience:Elsevier Health, Lippincott Publishing, Sony Pictures Classics, Merck Pharmaceuticals, Campbell Soup, Wolters Kluwer Health, Warner Bros, Johnson & Johnson, Labels for Education, and dozens of B2B and B2C eCommerce retailersAdditional skills:- extremely comfortable presenting- mentorship and helping people - international business background- German speaking ability, Spanish reading ability (also some reading in French, Dutch, Portuguese)WEBSITE: http://www.newleafinteractive.com
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Senior Ux And Ui Product DesignerWileyPhiladelphia, Pa, Us -
Senior Ux & Ui Product DesignerWiley Mar 2023 - PresentHoboken, Nj, Us -
Principal Ux/Ui Product Designer - Hesi Education & Testing PlatformElsevier Apr 2022 - Jul 2022Amsterdam, North Holland, NlLead UX for the HESI Nursing Student Education product, a testing, assessment, and remediation tool used by academic institutions to help prepare students for NCLEX. Role included:UX Ops & Design Ops:- Design Critique Framework creation- UX/Agile process creation- UX Roadmap Template creationStrategy:- Feature prioritization, including design and discovery - UX Roadmapping- Cross-team feature collaborationDesign & Research: - Unification of cross-product reusable UI design patterns- Prototyping of new features and templates- Summarization of 10+ years of UX research (report created) -
Senior Product Designer (Ux & Visual Ui Design) - Clinicalkey / Clinicalkey NowElsevier Jun 2019 - Apr 2022Amsterdam, North Holland, NlLead UX Product Designer for ClinicalKey and ClinicalKey Now, medical reference tools used by clinicians at the point of care and for medical research. Both products existed as multi-language responsive websites and also native mobile apps, and contained 100+ screens. Work included:UX Discovery:- Multiple research studies conducted with clinicians, to understand content use and organization, as well as document user needs, journeys, and clinical behavior - Artifacts created included problem statements, task maps, journey maps, and proto personas- On- and off-product surveys were created, multinationally, in multiple languages, in Alchemer and PendoVisual Design & Prototyping:- Created multiple high fidelity (and ultra-high-fidelity) prototypes for user validation studies. Tools included Figma, Invision, Miro, and Webflow. - Design over 100 screens resulted in a Design System for both products that improved upon the corporate system. Product components were shared back into the core system.- Collaborative design was routinely performed with researchers, stakeholders and even clinicians- Design tools included: Figma, Sketch, Invision, Miro, and WebflowFacilitation: - Stakeholder workshops were routinely performed for prioritization, mapping, and co-design Design Ops & UX Ops:- Created ClinicalKey Design Pattern Library- Migrated product design library from Sketch to Figma - Established UX / Agile process for the teamStrategy: - UX roadmapping- Collaboration of roadmaps across family of ClinicalKey products - Coordinated priorities regularly among multiple product owners and stakeholders -
Senior Ux / Ui Product Designer - Journals Cms-Based Platform (And Other Products)Wolters Kluwer Health Sep 2016 - Jun 2019Waltham, Ma, UsLead UX for the Medical Journal online publishing platform. Also worked as Lead UX for other ad-hoc product projects, including: - ExploreOvid responsive website (medical research platform)- 5 Minute Consult native mobile app (point of care resource)- Pocket Medicine native app (physician bedside reference)- Marketing Landing Pages- Trigger & Marketing Emails- various other responsive email design projects.Role included:- user research, user testing, and post-launch validation for major search improvements project- responsive / native app visual design and ultra-high fidelity prototyping - analytics analysis (Mouseflow, HotJar, Adobe Experience Analytics)- Design & UX Ops: process standardization across UX, including efforts to bring awareness to UX among senior leadership -
Freelance Senior Ux & Ui Interactive DesignerNew Leaf Interactive Llc Feb 2008 - Sep 2016Provided freelance design services to mid-size companies and various interactive agencies in Philadelphia and New York, either working individually or as “mini agency” in partnership with other developers and/or UX folks.Work included:- full scale responsive website design - landing page designs, and targeted ad microsites- email design (end to end: design, HTML, scheduling and analytics tracking)- eCommerce shopping and checkout templates (Yahoo!Stores, Magento, BigCommerce)- UX analysis and use case/user story/persona development as part of the design process- agency subcontracting, including: design corrections, user experience fix recommendations, copywriting, search engine optimization improvement recommendations, and copywritingIndustries and client names included: ECommerce and CPG: Attends, Bindertek Office Supply, Campbell’s Labels for Education, Moll Desks, Sidecar Email MarketingPublishing: Lippincott eJournals, Rittenhouse R2 Library, ASI Publications (various)Pharma & Healthcare: DocuCare Patient Charting, Ortho Clinical, Lippincott Publishing, SimAdvisor, Wolters Kluwer HealthEducation: Axiom Education, Lippincott DocuCare Entertainment: The Laughing King film website, Film director promotional website Webflow template -
Senior Interactive DesignerG2 Interactive Apr 2007 - Feb 2008While at G2 Interactive (previously “refinery”):- created hundreds of website designs and interactive banners for major brands in commerce, entertainment, finance, pharmaceutical and other industries. - heavy client contact, and worked closely with our sales department, programmers, developers, SEO experts an UX team- mentor to college intern and new employees.- managed multimedia production, including setting up an in-house recording studio for podcasts and audio voice-overs, and editing audio and video for various Flash and video projectsClients included: Entertainment: Columbia Tristar, Eyemark Entertainment, Sony Pictures Classics, Warner Bros Finance: Commerce One, Fleet Financial, Fusura Insurance, GMAC Mortgage, Pitcairn Trust CPG and eCommerce: Campbell’s Soup (multiple sub-brands), Dean’s Dips, Lenox Crystal, Pace Salsa, Pepperidge Farms, Pierre Fabre Cosmetics, V8 Drinks Technology: Fiberlink, ICT Technology, Knowlogy Internet, Motorola Pharma & Health: Hepatitis B Foundation, Johnson & Johnson, Merck (various products)
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Senior Interactive DesignerRefinery Jun 1998 - Jul 2007When I began working for refinery it was an 18 person website design company in a tiny office. Everyone had to do everything, including copywriting, coding, SEO, strategy, QA and UX.It was an invaluable experience, and prepared me well for the evolving technology field, and a career that involved pivoting through multiple roles, to provide myself with a dynamic career, and my employers with high quality deliverables and enthusiastic performance.See above for details about work performed.* (*G2 / Grey Global purchased Refinery during my last 2 years there. Prior to that, I worked at the comany while refinery grew from an 18 person interactive agency to a 120 person corporation. )
L. Mitchell Education Details
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Rutgers UniversityMaster'S Degree -
Dickinson CollegeBachelor’S Degree -
Berkley InstituteInteractive Media / Interactive Design Program -
Dickinson CollegeBachelor Of Arts - Ba
Frequently Asked Questions about L. Mitchell
What company does L. Mitchell work for?
L. Mitchell works for Wiley
What is L. Mitchell's role at the current company?
L. Mitchell's current role is Senior UX and UI Product Designer.
What schools did L. Mitchell attend?
L. Mitchell attended Rutgers University, Dickinson College, Berkley Institute, Dickinson College.
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