Analytical, strategic, and creative thinker with over 20 years of combined experience in sales, marketing, and client management. Highly organized, detail-oriented, and versatile team player who possesses excellent communication and presentation skills. Extremely personable, self-motivated, thoughtful, and exceptional with customer management, forecasting, contract negotiation, prioritization, and sales analytics. Proven ability to learn quickly, adapt to change, successfully take on new challenges, and work well in a fast-paced environment both within a team setting and individuallyVP of Sales | Marketing DirectorEmail: Lisamichellemack@gmail.comCORE COMPETENCIES▪ Strategic Marketing▪ Management Skills▪ Digital Marketing▪ E-Commerce▪ Critical Thinking▪ Brand Management▪ Communication SkillsACCOMPLISHMENTS:▪ Successfully executed a comprehensive website design, consolidating and refreshing thecompany's online presence to enhance user experience and engagement. Drove increasein website traffic and heightening brand awareness and resulting in 180% increasedwebsite traffic in my first year; overall traffic today at 3118% (adding 24,814 visits) with a minimal budget.▪ Implemented the company’s social media management, website development, e-mailmarketing and collateral development programs. Produced and provided professionalmaterials including website, packaging, email campaigns, execution of events andpromotions, and customer presentations for profit and non-profit companies. ▪ Increased Dixon Ticonderoga's Staples Business from $12mil to $16mil by the creation of exclusive product as well as fine art products for their 300 retail stores, online and school catalog placement.▪ Ecommerce management of Dixon Ticonderoga's Amazon.com Business increased business by $3.5mil in one year with key product placement.Contact me at Lisamichellemack@gmail.com for any marketing and sales opportunities