Lauren Monroe Email & Phone Number

United States

New York, New York, United States

New York, New York

Enable American Express to build products and services that are both innovative and compliant with banking regulations. Play the critical role of partnering across the enterprise to shape marketing strategy, product development, business direction, and enable key strategic initiatives.• Led the Bank governance review and approval process for critical strategic initiatives such as: Pay It Plan It, Consumer Debit Card & Checking Account, Send & Split, Amazon One, Mortgage Marketing, and Keystone Cash.• Overhauled the data and reporting process for the Bank by creating a Central Data Repository System, increasing efficiencies, improving standardizations, and minimizing human error. Presented directly to Chief Operating Officer of the company as well as his leadership team to ensure learnings were shared and efficiencies maximized across the organization.• Key contributor to the organizations Inclusion & Diversity Council by developing communications to keep the organization aware of important updates, receiving recognition from the Public Relations team as well as requests to train other organizations on our framework.• Developed and launched an employee engagement program to provide transparency into leadership meetings and strategy across the organization.• Trained and mentored new and existing team members to share knowledge and best practices, as well as troubleshoot complex process barriers and ad-hoc obstacles.

New York

New York, Ny

Oversaw work product and staffing of 15-20 consultants based primarily offshore, responsible for providing approval of ~12,000 creatives annually as part of the marketing creative review & approval process.• Implemented protocols to reduce the team’s review SLA by 66%, reducing speed-to-market.• Identified and analyzed key volume, quality, and escalation trends to scare with key stakeholders and leadership teams.• Regularly consulted with business product and technology teams to ensure minimal disruption to workflow during implementation of technology releases.• Spearheaded numerous pilots to drive efficiencies and reduce cost, including a redesign which resulted in a 97% reduction in the execution time and elimination of 5-7 new consultant roles.• Partnered with Marketing Compliance Review leadership and reviewers to streamline the review process and address pain point raised by marketing execution partners.• Launched team page on company intranet to centralize and make accessible key materials to increase quality and create transparency within process and requirements.

Long Island City, New York

Coordinated the execution of 60-100 quarterly usage offers across the card product portfolio through multiple channels, including digital, e-mail, direct mail, interstitials, and telephone.• Consulted with brand and legal teams to ensure all marketing adhered to federal, state, and local laws, as well as aligned with brand guidelines.• Partnered with agencies and technology teams to secure asset releases.• Overhauled the execution process by developing an automated campaign library, resulting in a 3-4 week reduction in execution time.

Clifton, Nj

Developed creative solutions and designed marketing materials within branding standards for corporate marketing, communications, trade shows, and sales tools.• Partnered with agencies and production teams to bring a concept to launch.• Produced video tours of production facilities, increasing accessibility for national sales team.• Coordinated budgets established by the Chief Marketing Officer.