Analyzed data and monitored KPIs to deliver insights to clients and pursue opportunities on assortment and pricing. Developed BI reporting with Tableau to find actionable insights that promote revenue growth in the national market.Researched market to identify opportunities to introduce specialty products and shopping goods.Launched new sales channels for products in ecommerce platforms marketplaces.

Responsible for budgeting and P&L statement for 3 brands, setting revenue and financial targets.Developed and managed 360° integrated marketing strategy for 3 brands, working with in-house creative direct reports for execution, tracking ROI and reporting findings in performance meetings to strategize according to results.Defined digital strategy in owned and paid channels, including content optimization, remarketing, SEO, email campaigns, display advertising, and monitoring brand reputation online, increasing online presence by 27%.Used SQL to recognize consumers insights and generate reports to provide improved brand experiences. ETL data into database to analyze and make data-driven decisions on marketing and merchandising efforts.Defined and tracked commercial KPIs, competitors and market reports to capitalize on critical opportunities. Created, presented, and updated BI dashboards on-demand for senior management and cross-functional teams.Designed business plan and merchandising strategies for 21 categories with Open-To-Buy tool, partnering with DCs and Sales to optimize product allocation generating up-selling opportunities driving 1.3% net profit growth.Launched e-commerce website. Optimized user experience by way of Google Analytics resulting in increased website traffic, lower bounce rate and improved conversion rate, driving revenue growth of 5% for first year.Executed advertising plan, negotiating preferential rates and bundles with OOH and media companies combined with increased allocation of resources to digital channels, resulting in 7% cost savings.Responsible for building time series analyses to forecast inventory needs for 21 product categories.Managed product roadmap by making data-driven decisions through product lifecycle stages.

Drove category sales 40% revenue growth by expanding product market, introducing cross-selling categories, and updating product assortment. Managed relationships with global suppliers and local vendors.Ran regression models to define pricing strategy for product lines and inventory planning.Responsible for building data models to define pricing strategy across product lines to improve market share to 32%.Conducted forecasting of sales and buying of inventory for 3.5K SKUs evaluating historical data, and consumer behavior to create data-driven go-to-market strategy with support of Sales to drive profitable sales.Partnered with IT as commercial subject matter expert to develop CRM module for in-house developed ERP.Created BI dashboards to identify best-sellers, track category sales and poor-performing products to plan accordingly. Supervised a team of 5 associates in product development to drive profitable sales by introducing new merchandise.Executed marketing strategy and advertising campaigns for three brands, from concept to execution, reporting findings in performance meetings to strategize according to results and forecasts and continuously improve metrics.Developed cobranded deals with key suppliers to drive revenue growth of 8% during peak seasons campaigns.Launched a third-party local vendor program, resulting in 9% of revenue growth for locally sourced merchandise.Outlined retail locations for product allocation and POS marketing material display.Promoted company by attending tradeshows, forming partnerships, and negotiating support with global suppliers.

Launched brand in Panama with strategy that included branding, advertising, promotions, partnerships, and digital media, driving double-digit revenue growth YOY for 5 consecutive years. Led strategic brand planning across retail, distributors and wholesale channels and Go-To-Market strategy execution. Conducted qualitative and quantitative analyses to monitor market trends and competitors, providing competitive analysis to senior leadership. Provided insights to better understand consumers and meet their product needs.Responsible for product launch, photoshoots, partnerships, event planning and execution.Defined brand guidelines and created brand book to support long-term brand identity. Proofed marketing content.Developed brand briefs and created anniversary and seasonal advertising campaigns with creative team.Managed P&L statement and oversaw budgets to monitor expenses.Managed marketing procurement by negotiating competitive rates and additional benefits in traditional media.

• Developed and implemented trade marketing and sales goals strategies, while identifying wholesale and key accounts opportunities.

• Conducted market research and organized seasonal campaigns working closely with creative teams.