Lindsay Morancy Email & Phone Number

Boston, Massachusetts, United States

Greater Boston Area

Oversee maintenance and enhancement of four consumer websites including video production and editorial, content development, SEO, SEM, digital media, measurement, behavioral analysis.

Greater Boston Area

Interactive/Digital only - Web development, video production, editorial, user experience, user behavior, analytics, responsive web, SEM and other media, email marketing.

Boston, Massachusetts

In my role as Senior Account Executive, I independently lead a large volume of digital-focused projects reporting progress and troubleshooting with my VP. The projects included maintenance, updates, or enhancements of our client's four websites which spanned anywhere from backend SEO or comprehensive analytics tracking to developing new website content or modifying UX to adhere to or correct user behavior. Additional projects included producing and coordinating video productions for website content, oversight of digital campaigns, as well as contributing to the annual strategic recommendations to drive ongoing success and performance across all areas of marketing for my client. Overseeing two junior team members, I provided training, guidance, and mentorship in addition to raising the bar when it came to internal processes, integration with cross-functional departments, and overall team connectivity.

Boston, Massachusetts

As Account Executive on the Department of Defense account, my primary responsibility was keeping a daily pulse on the status and progress of all active projects and doing my part to move the work along through the proper process and chain of command. I participated in all client meetings, lead status calls, managed status docs and provided updates on project progress to senior team members and integrated departments.As a member of a large, fully-integrated account, I interacted with cross functional (Creative, Production, Project Management, etc.) brand team members to ensure regular and accurate exchange of client feedback and information sharing, with the goal of ensuring all work delivered is according to the scope and brief. I also coordinates with the finance to resolve issues with billing, estimates, and reconciliation of the budget.

Boston, Ma

Designed for promising agency professionals with two (2) to four (4) years of experience across all disciplines – creative, media, research, planning, account management, public relations, direct marketing, digital, social and mobile – the 4A’s Institute of Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. With a comprehensive, incremental 12-to-14 week long course of studies, the IAAS recruits faculty, judges, and mentors from leading area agencies, as well as outside the marketplace, to deliver cutting-edge instruction and substantive assessment. Participants are given an actual client assignment, form their own “mini-agencies,” and develop a total advertising program. Teams compete by “presenting” their work to the “client.”

Boston, Massachusetts

As Account Executive on the ExxonMobil team, I was responsible for managing and maintaining all projects, estimates, proposals/recommendations, timelines, and above all the quality of our numerous and diverse client deliverables. With that, I also acted as a brand guardian to protect the integrity, essence, guidelines, and legal considerations on all client deliverables, from start to finish.Specifically on the ExxonMobil team my primary role was account lead for all ExxonMobil marketing activities with Sam's Club and the second in command for all marketing with Walmart. I managed the development of branded retail micro-sites, display campaigns, custom online video content, social media activations, digital couponing tools, in-store television, and online promotions and sweepstakes.

Boston, Massachusetts

As Assistant Account Executive at Match Drive, I was responsible for day-to-day maintenance of program budgets, timelines and creative development for account specific programs across several clients and various media. Assisting with all the various lines of the ExxonMobil business, I was exposed to a wide variety of both traditional and non-traditional marketing. My expertise ranged from technical internal product sales tools and printed customer facing collateral to the development of retail branded websites and social activations. I worked in a highly collaborative, detail-oriented team, anticipating client needs and optimizing business opportunities for our clients and their brand.

Needham, Ma

In my position at Ebben Zall Group, I worked with the advertising team to develop the programs that helped our clients achieve their Media and Advertising objectives. I also directed the design team in creative efforts to maintain brand identity and reach the proper audience with the appropriate message, while serving as the liaison between clients and the design team during modification of presented creative work. I also managed day-to-day activities for clients such as monitoring media schedules, traffic, creative, and social media as well as invoicing and evaluating advertising efforts. I constantly worked with my team to maintain communication with clients, media partners and vendors to ensure that all the goals and needs were met.

Boston, Massachusetts

Intern in Brand Experience department at Arnold, working on projects in mobile and event marketing, branded entertainment, and interactive, engagement-driven campaigns for many of Arnold's clients.

Boston, Massachusetts

As intern on the McDonalds team, I managed day to day communication with general managers at various locations to ensure signage was displayed properly during the launch of McCafe nationwide. I also assisted in planning the year end review event, which included developing even signage, collateral, and giveaways.

Hartford, Connecticut Area

Produced product slideshow for Info Comm International 2008 as well as assisting with content creation for in-store signage clients. I also managed day to day operations with expenses, product orders and inventory management.

Boston, Massachusetts

Created a Public Service Video that was placed on AAC MySpace profile webpage and for their affiliate, Boomerangs Resale Store. Updated AAC website daily with formatting and adding current events, organized mass emails and mailings for events, created and managed social pages for the agency, some copyediting and reformatting for site.