Established and grew a boutique creative agency serving businesses by providing exceptional client services with capabilities including: content development, multicultural, retail and digital marketing. Selected contributions: ▪Marketing Strategy & Creative Development- partnered with clients and their stakeholders to develop content pieces across print, digital, and out-of-home channels that improved content performance.▪ Leadership Development & Collaboration – collaborated with a team of 5 creative professionals to execute on client requests ensuring that the final product was always delivered on-time and on-budget.▪Consultation & Research- conducted research on clients competitive landscape and infused learnings into actionable recommendations that optimize client’s creative assets.▪Retail Marketing Activation - planned, developed, and executed events as a core channel to help businesses meet sales objectives and drive brand awareness. ▪Hispanic Marketing & Transcreation - leveraged cultural expertise to seamlessly develop Hispanic audience assets (digital & print) and transcreate English assets into spanish for various clients.▪Brand Development - Pioneered and scaled a cutting-edge e-commerce fashion label (Suxess Clothing). Harnessed cultural acumen to develop products that ignite profound emotions and intellectual stimulation.▪ Social Impact Marketing – Partnered with nationally acclaimed TBS production Full Frontal with Samantha Bee and the Hispanic Federation to support hurricane Maria relief efforts, which culminated in selling more than 200k shirts where 100% of the proceeds were donated.▪ Private Label Production & Marketing Campaigns - Conceptualized and executed a highly successful private label partnership and marketing campaign with Site Centers, resulting in multiple category awards and significant brand recognition.

Developed marketing solutions that engaged diverse audiences through the brand reach of GFR proprietary platforms.

Executed sales strategy for clients such as AT&T, JCPenney, P&G, and Sears.