Martin Webster Email & Phone Number

Cincinnati, Oh, Us

• Redesigned roles and cross functional collaboration to improve efficiency and profitability• Manage all aspects of research from client engagement through report presentation• Design primary research and develop surveys for a range of client business issues• Influence marketing activities including content creation, branding, marketing materials• Modernize reporting including template, design approach, and structure• Train analysts on respondent level data files and analytical software

Cincinnati, Oh

Senior Research Analyst for loyalty, voice of the customer and customer satisfaction survey data where results are quantified and explained through actionable storytelling.• Managed research programs in loyalty, voice of the customer (VoC), customer journey, and customer experience (CX) for financial and telecoms clients• Communicated actionable insights through data visualization focused on NPS and customer effort• Developed insights-led, story-driven reports and presentations using software packages including Survey Reporter, JMP, SPSS, Excel, and PowerPoint• Guided cross functional teams to respond to client needs in a fast-paced environment• Improved team business development, research design, analyses, data visualization, and presentation skills• Supported client skill development through training sessions on statistical analyses and data exploration• Mentored junior analysts on career development, industry best practices, and client communication skills

Cincinnati, Ohio Area

Research Analyst for loyalty and customer satisfaction survey data where results are quantified and explained through actionable storytelling.• Supported research programs in loyalty, voice of the customer (VoC), customer journey, and customer experience (CX) for financial and telecoms clients • Communicated actionable insights through data visualization focused on NPS and customer effort• Developed insights-led, story-driven reports and presentations using software packages including Survey Reporter, JMP, SPSS, Excel, and PowerPoint• Development of action plans• Data analysis facilitated by proficient use of software packages (Reports for Survey, JMP, SPSS, Excel)• Writing insights led, story driven reports

Cincinnati Metropolitan Area

• Consulted and trained clients on study design, methodologies, statistical analyses, and analytical software• Led analytical efforts for over a dozen of P&G’s key brands in Family Care, APDO, Beauty, Hair, and Laundry• Supported internal teams by consulting on best approaches to answering clients’ business questions• Managed direct reports (schedules, workloads, administrative)

• Developed actionable, insights-led reports• Presented findings to internal teams, clients, and clients’ leadership teams• Spent 20%-40% of time on-site with clients consulting on best approaches to answering business questions

Charlotte, North Carolina Area

Office manager overseeing a small staff that is dedicated to the creation and release of company content including research reports, marketing materials, multimedia, new presentation techniques for sales and reporting as well as conference materials.In this role I am also responsible for the company's brand management and social media footprint.

Charlotte, North Carolina Area

Oversaw the development and implementation of virtual reality software and hardware targeted towards shopper insights research as well as worked on survey development and analysis.

Create study design for upcoming studies, logistics for study executions as well as analysis of data after study completion.

Managed several retail stores in the Raleigh, NC area with staff sizes up to 20 people.

Okinawa, Japan

Held several positions including reporter, radio DJ co-host, nightly newscast producer and director, often having the responsibilities of multiple positions at any given time.Became proficient in both digital video and audio editing, public speaking and marketing.