Lashonda Winston Email & Phone Number

Washington, District Of Columbia, United States

Raleigh-Durham, North Carolina Area

Cary, North Carolina

Greater Atlanta Area

Washington D.C. Metro Area

Successfully manages the preparation of responses to Request for Proposals (RFPs) from state, local and federal agencies and private corporations. Manages the redesign of the company website and all social media accounts.Enhanced and strengthened the company brand by developing marketing collateral such as brochures, newsletters, email blast, case studies and brochures.Successfully manages the development of new written content, selecting photography, and relevant industry issues for website and social media outlets and sustains these avenues with current information.Meets corporate needs by effectively researching and preparing awards submissions for Request for Proposals (RFPs).Improves consistency by developing a cohesive appearance of all corporate resources by creating and/or select graphics (photography, charts, diagrams, etc.) to communicate required information and develops corporate templates for various printed materials to include project experience sheets, team resumes, project photography, historical deliverables and marketing collateral for library.Collaborates with other team members to develop responses to RFQs/RFP including editing technical portions, write and edit.

Alexandria, Virginia

Managed all facets of the marketing process including email, print and digital marketing; the development of product white papers, FAQs, procedure guidelines media-related inquiries, advertising accounts, magazine subscription database, and orders for membership of over 35K members. Analyzed metrics of the campaigns to determine campaign effectiveness. Oversaw receivables and payables for publications (ad sales; printing; editorial).Enhanced and strengthened all aspects of NSBE Brand as member of team by creating products for internal and external audiences, managing the use of the NSBE logo by members, chapters, and sponsors, by developing Logo Usage Guidelines and procedure for entities in acquiring approval for using NSBE Brand on merchandise. Succeeded in developing and managing marketing campaigns to drive membership numbers from 25K to 30K.Succeeded in broadening the prominence of the organization by managing MARCOM strategies to include successful promotion development and execution, literature and web site updating, developing marketing plans and budget.Maintained budgetary goals of $150,000 by developing look, feel and all enhancements and signage aspects of Annual Convention that has upwards of 10K attendees, securing additional spacing and incentives when available. Conducted mass marketing campaigns to membership, sponsors and local audience to increase registration numbers.Met corporate needs and deadlines by overseeing development, design, and production for all collateral.Retained accounts by managing and securing advertising for print, web and other digital avenues, and trafficking all advertising material, ensuring yearly advertising participation. Reported the analytics.Prevailed in winning American Design Award in 2011 by redesigning and updating content of NSBE website using several Content Management Systems (CMS) and information obtained from internal departments to ensure that all website content was accurate and timely.

Vienna, Virginia

Guided producing commercials for notable entertainment companies. Contributed to special projects, including shooting videos and photos, and approved spots produced by local stations.Increased ticket sales and promotional participation 25% by writing, producing, and distributing national and international TV and radio commercials for Ringling Bros. and Barnum & Bailey Circus®, Disney On Ice®, and Siegfried and Roy® for over 181 markets, tracking and compiling all broadcast media coverage.Ensured promotions adhered to licensing agreements of both brands by cross checking finished product with company’s branding guidelines.Met promotional expectations by collaborating with over 50 promoters on national and international promotions and events; developing ideas for giveaways.Measured and evaluated effectiveness of promotions and direct marketing by speaking with promoter and stations, gauging participation and market response, analyzing gathered data and considering changes if needed.Developed cross-selling strategies, messages, promotions, and direct mail pieces by revealing future shows that were scheduled for that market and offering discounted or packaged pricing.Improved traffic to particular businesses and promotion participation by collaborating with promoters and third party sponsors on promotions and events, including grand openings in targeted market.Enhanced production calendar efficiency and met all deadlines by maintaining and categorizing video library and broadcast calendar, enabling ease in pulling past spots that worked well.

Washington Dc

Increased membership numbers by successfully managing membership marketing programs to include recruitment and retention efforts and direct marketing campaigns. Captured media mentions via internet, printed publications, television, and radio. Developed and maintained media list by fostering relationships with local and non-local media contacts. Initiated and supervised the trademark, copyright and licensing for the company.Retained advertising accounts by managing and securing advertising for print, web and other digital avenues, and trafficking all advertising material, ensuring yearly advertising participation.Expanded the prominence of the organization and maintained budgetary goals by researching and recommending the purchasing of advertising for the hostels and national office and designing the artwork.Succeeded in broadening and strengthening the reputation of the organization by managing MARCOM strategies to include successful promotion development and execution, literature and web site updating, developing marketing plans and budget.Increased membership participation by enriching all membership marketing initiatives working in conjunction with the Program Manager and Director of Programs.Acted as author, editor and designer of all written materials to ensure consistency.Met corporate needs and deadlines by overseeing the production for all printed literature, collateral materials and promotional items.Expanded the network of the organization by developing and fostering beneficial relationships with vendors.Improved consistency by collaborating with all departments to maintain consistent look in all presentations developed for directors and board members.Increased the exposure of the organization by developing the yearly calendar of events for attendance by the national and hostel staff.

Organizational Communications, Organizational Communication, General

Organiztinal Communcations, Marketing