Lauren Shales (Nepomuceno) Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

Chicago, Illinois, Us

❖ XYZ Game Labs, founded in November 2016, is an indie tabletop game publisher with a mission to create fun, affordable, and inclusive games. We've released five titles, including ArchRavels and Borderlands: Tiny Tina’s Robot Tea Party.❖ Conduct product market research including product market fit, user testing, and voice of the customer❖ Craft content for social media, blogs, website, and crowdfunding updates in alignment with businessgoals and our mission.❖ Write press releases, collaborate with media, content creators, and reviewers, amplifying game designers and leadership.❖ Design campaigns for product promotion, utilizing platforms like Facebook ads and unique grassroots methods.

Chicago, Il, Us

Head of product at Activate.dev, the first enterprise, QR code, CMS, PropTech software for real estate development where I managed the product lifecycle from ideation to launch. Wore many hats including product lead, BA, QA, scrum master, project manager, vendor management, UX researcher, and product marketing. Collaborated with a team of 5 off shore developers, 1 QA, 2 UX designers, and with cross-functional teams to define and execute product strategy.❖ Conducted market research, user interviews, and competitor analysis to inform product decisions and features to benefit ROI. Managed vendor relations for API integration. Integrated with Angus, Chat GPT, Google Analytics, and NLP.❖ Developed comprehensive product documentation, educational materials, marketing content, and release plans.❖ Successfully launched 4 products in under a year, achieving 4000% revenue/funding growth and exceeding sales targets.

Chicago, Il, Us

Product Manager for Activate, a Chicago local startup. The product is a QR SaaS designed for Commercial Real Estate

Hunt Valley, Md, Us

❖ First Business Analyst at RDA, demonstrating the value of Product Owners, Business Analysts, and agile processes. Certified in Sitecore Web Experience Management and Digital Marketing Optimization. Experience with web apps, mobile development, and native apps.❖ Functioned as a Product Manager on behalf of the client. Led a full upgrade and migration of the consumer media and education such as website and white papers. Optimized processes, coached the Dev team on Scrum and Agile, and facilitated strategic discussions for content migration.❖ Conducted discovery sessions to identify company pain points and goals. Created documentation for a system with no records, involving stakeholder interviews and code reviews. Developed test cases for all features.❖ Strategized digital programs by documenting workflows, KPIs, OKRs, and Business Objectives. Delivered a 5-year roadmap, closing deals with clients like the Federal Reserve Bank of Cleveland, New York Shipping Association, Alex Lee, and MRI (Alex Lee), GMMI.

Hunt Valley, Md, Us

Reston, Virginia, Us

❖ Promote best practices in tech and product development for successful outcomes, following agileprinciples.❖ Conduct discovery sessions to grasp customer needs and take charge of delivering products that meet those needs and maximize business value.❖ Lead sessions with international stakeholders to incorporate global perspectives and ensure early, global adoption success.❖ Review, refine, and prioritize business requirements, specs, processes, solutions, user stories, and acceptance criteria.❖ Manage sprint backlog, ensuring well-organized JIRA tickets with clear details.❖ Collaborate with onshore and offshore teams through activities like hosting demos, clarifyingrequirements, reviewing QA test cases, and UX design requirement gathering sessions❖ Clients: Avanir Pharmaceuticals, United Health Care, Ambetter, AARP, Annie E. Casey, American Bar Association, California Resource Corporation, Reuters, McDonald’s, Amway, Monster Jobs, nVent Schroff, FPXBDA Certified for FPX's PDM, CPQ, CPQ On-Demand SoftwaresCertified Scrum Master (2019)Certified Scrum Product Owner (2019)

Chicago, Illinois, Us

❖ Developed machine learning software with NLP tools to automate product data classification. Ensured proper PIM Database implementation through QA testing and data normalization. Introduced innovative QA methodologies, aggregators, and custom exports for efficient testing❖ Coordinated with vendors and off-shore teams, utilizing custom SQL queries to verify data accuracy. Integrated client goals and business priorities into data design, providing diverse analyses.❖ Communicated project details with upper management, trained team members, and maintained composure in high-stress environments. Revamped Vendor Relations processes, leading to a 500% increase in daily communication. Developed tools necessitating a new SOP for Vendor Relations.

Chicago, Illinois, Us

❖ Network with investors, startups, and industry leaders in the tech community to present in the Chicago Venture Summit and invest in the Chicago tech startups. Qualify applicants, extend invitations, profile attendees, and design programs for the summit❖ Create content and reach out to contacts for email marketing, event invitations, and gathering metrics

St. Louis, Mo, Us

❖ Developed marketing strategies for Expedite❖ Assisted managers with data management and directly maintained relations with clients and prospects❖ Calculated and analyzed finances

Alexandria, Virginia, Us

❖ Documented pro-bono client in-take meetings with volunteer attorneys❖ Designed, authored, and published the semi-annual newsletter and annual report

❖ Witnessed and annotated criminal case hearings and settlement conferences❖ Authored and analyzed legal documents, including, but not limited to, exhibitions, opinions, and transcripts.