Core competencies More than ten years of experience with attractions and tourism achieved through positions in Tivoli Gardens, Wonderful Copenhagen and MK Themed Attractions. In-depth knowledge of- and experiences in all aspects of the attraction industry – especially in sales, marketing and service management.Broad operational and management experience in business development, operations, marketing and sales:• Strategy development.• Expertise in Marketing, Sales, Service and Communication• Experience, knowledge, passion and network in the global attraction industry.• Development of a new business area targeting the themed attraction industry in MK Themed Attractions.Specific results:• Within two years I have, in MK Themed Attractions, established a new business area targeted the global attraction industry. Within this period, we have experienced an enormous success and have gone from few Danish attractions to a broad global customer portfolio.• Managed projects of different sizes for some of the leading actors in the European themed attraction industry; amongst others, LEGOLAND®, Europa-Park, Moviepark Germany and Liseberg.• In the period 2006 to 2011 I have increased the number of unique visitors on Tivoli.dk by 232%. In the period of 2008 to 2011 I increased the revenue of Tivoli's webshop by 165%.• I have done the requirements specification of Wonderful Copenhagen current digital sales platform for Copenhagen Card, which after launch has increased the sales with more than 1000%• For Destination Development of North Sealand I have done the requirements specification of their new advanced experience- and travel bookingplatform. The system is now established as a national experience booking under the national tourism organization VisitDenmark.• In cooperation with the Ministry of business and growth, I, in 2015, contributed to the development of the governmental plan for growth for Danish tourism.